Average Content Marketing Manager Salary

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

Content marketing managers oversee content contributors, writers, consultants, and other staff and must conduct performance evaluation reviews and provide timely feedback to staff. They must stay up-to-date with the newest trends and technologies in their industry by reading relevant professional journals and attending workshops, and strong writing, editing, and communication skills are required for this position. Analytical skills and the ability to maintain strong working relationships with external and internal clients are also important.

Proficiency in Microsoft Office programs is highly beneficial for this position, and they must also be able to use software and computer applications related to content marketing. A bachelor's degree in marketing, communications, journalism, or a related field is generally required for this position, and prior experience in editorial and content strategies of multi-channel content programs may also be required, as well as the ability to travel domestically or internationally. (Copyright 2018 PayScale.com)

Content Marketing Manager Tasks

• Write, direct production of content, and collect content for portals, websites, and internal use.
• Track metrics and indicators for data-driven decision-making and course alterations.
• Manage content marketing strategy and plans, including coordinating with other teams.
• Design and present content in appealing, intuitive ways for a variety of audiences.

Content Marketing Managers will find that Dallas offers an impressive pay rate, one which exceeds the national average by 35 percent. Content Marketing Managers will also find cushy salaries in San Francisco (+33 percent), Austin (+8 percent), Seattle (+5 percent), and Boston (+4 percent). Content Marketing Managers in Houston report much lower salaries than the rest of the country — 23 percent below the national average — proving that residence is a major factor in overall pay. Workers in Boulder and Atlanta earn salaries that trail the national average for those in this profession (22 percent less and 19 percent less, respectively).