Content Marketing Manager Salary

Median pay for Content Marketing Managers in the United States is around $65K per year. Cash earnings for Content Marketing Managers — which occasionally include more than $10K from bonuses and more than $15K from profit sharing — stretch from around $43K to approximately $95K. Residence and career length each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. Female Content Marketing Managers are more common than men among those who completed the survey; more than half (67 percent) are women. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The data in this summary comes from the PayScale salary survey.
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$42,864 - $92,214
$43K
$64K
$92K
MEDIAN: $64,206
10%
50%
90%

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$13.86 - $40.15
$14
$21
$40
MEDIAN: $20.74
10%
50%
90%

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$0$95K
Salary $42,864 - $92,214
Bonus $975 - $10,208
Profit Sharing $515 - $15,050
Commission $11,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,949 - $95,562
  • Country: United States
  • Currency: USD
  • Updated: 17 Dec 2017
  • Individuals Reporting: 968
Hourly Data $0$40
Hourly Rate $13.86 - $40.15
Overtime $30.64
Annual Data $0$95K
Bonus $975 - $10,208
Commission $11,500
Profit Sharing $515 - $15,050
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,949 - $95,562
  • Country: United States
  • Currency: USD
  • Updated: 17 Dec 2017
  • Individuals Reporting: 55

Job Description for Content Marketing Manager

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

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Content Marketing Manager Tasks

  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.
  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.

Content Marketing Manager Job Listings

Popular Skills for Content Marketing Manager


Content Marketing Managers seem to wield many skills on the job. Most notably, skills in Project Management, Marketing Management, Technical Writing, and Corporate Communications are correlated to pay that is above average, with boosts between 5 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Video Editing, Web Content Management, and Social Media Marketing. The majority of those who know Content Management also know Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Pay by Experience for a Content Marketing Manager has a positive trend. An entry-level Content Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $58,000 based on 356 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Content Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $70,000 based on 270 salaries. An experienced Content Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $84,000 based on 90 salaries. A Content Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $77,000 based on 14 salaries.

Pay Difference by Location

National Average: $65,203

Larger city markers indicate a job is popular in that location.

Content Marketing Managers will find that Dallas offers an impressive pay rate, one which exceeds the national average by 35 percent. Content Marketing Managers will also find cushy salaries in San Francisco (+33 percent), Austin (+8 percent), Seattle (+5 percent), and Boston (+4 percent). Content Marketing Managers in Houston report much lower salaries than the rest of the country — 23 percent below the national average — proving that residence is a major factor in overall pay. Workers in Boulder and Atlanta earn salaries that trail the national average for those in this profession (22 percent less and 19 percent less, respectively).

Content Marketing Manager Reviews

Q: What is it like working as a Content Marketing Manager?

Content Marketing Manager in Boston:
"Content marketing manager - Pros and cons."
Pros: I like that I get to help produce and measure content that helps my company generate revenue.
Cons: I sometimes feel that my company is not fully invested in content development.

Content Marketing Manager in Virginia Beach:
"Fast paced forced creativity."
Pros: Working with several clients across various industries. Casual work environment. Free snacks and drinks. Beer Friday. Open to creative ideas. Open communication.
Cons: A culture of "that might not work" Very little direction.

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

Key Stats for Content Marketing Manager

Gender

Female
70 %
Male
30 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 159 votes.
Less than 1 year
1%
1-4 years
44%
5-9 years
38%
10-19 years
15%
20 years or more
3%

Experience Affects Content Marketing Manager Salaries

▲29%

▲18%

▲7%

National Average
$65,000

▼11%

Skills That Affect Content Marketing Manager Salaries

Project Management
▲17%


Technical Writing
▲6%



Marketing Communications
▼0%

Editing
▼0%

National Average
$65,000



▼3%

▼4%




Video Editing
▼11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 159 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
1%
1-4 years
44%
5-9 years
38%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 79%
vision benefits
Vision: 69%
no benefits
None: 10%