The average salary for a Copywriter is $51,480.
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What Do Copywriters Do?
A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.
Copywriters spend most of their time developing slogans and advertisements using the creative process. This generally involves meeting wi…Read more
- Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
- Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Understand the goal, audience, and message of a campaign and create copy to suit.
Job Satisfaction for Copywriter
Popular Employer Salaries for Copywriter
The top respondents for the job title Copywriter are from the companies Havas, DCC Marketing and Momentum. Reported salaries are highest at Epsilon where the average pay is $64,750. Other companies that offer high salaries for this role include Wayfair, LLC and The Home Depot Inc., earning around $58,190 and $57,000, respectively. Imaginal Marketing Group pays the lowest at around $30,339. DCC Marketing and Momentum also pay on the lower end of the scale, paying $41,000 and $49,500, respectively.
What Are Popular Skills for Copywriters?
Skills in Copywriting, Marketing Communications and Advertising are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing and Editing.
What is the Pay by Experience Level for Copywriters?
An entry-level Copywriter with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,488 based on 117 salaries. An early career Copywriter with 1-4 years of experience earns an average total compensation of $49,659 based on 1,645 salaries. A mid-career Copywriter with 5-9 years of experience earns an average total compensation of $58,978 based on 807 salaries. An experienced Copywriter with 10-19 years of experience earns an average total compensation of $60,313 based on 269 salaries. In their late career (20 years and higher), employees earn an average total compensation of $57,827.
Pay Difference by Location
Employees with Copywriter in their job title in San Francisco, California earn an average of 39.8% more than the national average. These job titles also find higher than average salaries in New York, New York (18.5% more) and Los Angeles, California (18.1% more). The lowest salaries can be found in Dallas, Texas (7.1% less) and Atlanta, Georgia (1.6% less).
Years of Experience
This data is based on 2,931 survey responses.