The average salary for a Demand Generation Manager is $83,883.
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What Do Demand Generation Managers Do?
Demand generation managers are generally responsible for promoting and raising awareness of a specific company’s service or product. These managers typically work in teams to brainstorm the best ways to attract more consumers to the item or service being sold, and for land sales it is crucial that they create effective content for the public by way of advertisements, samples, and reading materials.
Demand generation managers in advertising and marketing fields must help companies appeal to thei…Read more
Demand Generation Manager Tasks
- Create market segments and outreach campaigns and lead generation strategies for each of them.
- Manage marketing staff, outside vendors and partners.
- Link business objectives to marketing campaigns and plan to meet future business needs.
- Define metrics and measures to track marketing campaigns and results.
Job Satisfaction for Demand Generation Manager
Popular Employer Salaries for Demand Generation Manager
Explore the most common career paths for Demand Generation Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
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Demand Generation Manager
Demand Generation Director
Marketing Operations Manager
Vice President (VP), Marketing
Somewhat common (8 - 20%)
Demand Generation Manager Job Listings
What Are Popular Skills for Demand Generation Managers?
Skills in Strategic Marketing and Marketo are correlated to pay that is above average. Skills that pay less than market rate include Digital Marketing, Email Marketing and Lead Generation.
What is the Pay by Experience Level for Demand Generation Managers?
An early career Demand Generation Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $76,773 based on 163 salaries. A mid-career Demand Generation Manager with 5-9 years of experience earns an average total compensation of $87,273 based on 217 salaries. An experienced Demand Generation Manager with 10-19 years of experience earns an average total compensation of $100,276 based on 68 salaries. In their late career (20 years and higher), employees earn an average total compensation of $102,893.
Pay Difference by Location
Employees with Demand Generation Manager in their job title in San Jose, California earn an average of 33.9% more than the national average. These job titles also find higher than average salaries in San Francisco, California (31.4% more) and New York, New York (15.7% more). The lowest salaries can be found in Atlanta, Georgia (18.0% less), Boston, Massachusetts (11.1% less) and Austin, Texas (3.4% less).
Years of Experience
This data is based on 462 survey responses.