Demand Generation Manager Salary
The average salary for a Demand Generation Manager is $78,562 per year. A skill in Search Engine Marketing (SEM) is associated with high pay for this job. Experience has a moderate effect on income for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.
|Salary||$53,643 - $117,663|
|Bonus||$997 - $18,030|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$57,209 - $124,820|
Job Description for Demand Generation Manager
Demand generation managers are generally responsible for promoting and raising awareness of a specific company’s service or product. These managers typically work in teams to brainstorm the best ways to attract more consumers to the item or service being sold, and for land sales it is crucial that they create effective content for the public by way of advertisements, samples, and reading materials.Read More...
Demand generation managers in advertising and marketing fields must help companies appeal to their target audiences, which may consist of hundreds of thousands of consumers or more. It is not uncommon for these managers to give weekly presentations to their companies about the progress being made and what lies ahead, and they generally serve as the base or foundation of a team which works to make the product or service the best it can possibly be. These managers should also expect to work with field agents and advertising/marketing professionals on a daily basis.
A bachelor’s degree in marketing or a related field and relevant prior experience may be required for this position, and a highly analytical mindset can be crucial for success. Some employers may prefer candidates who have two to three years of prior experience in the field. (Copyright 2017 PayScale.com)
Demand Generation Manager Tasks
- Create market segments and outreach campaigns and lead generation strategies for each of them.
- Manage marketing staff, outside vendors and partners.
- Link business objectives to marketing campaigns and plan to meet future business needs.
- Define metrics and measures to track marketing campaigns and results.
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