▼8%
$86,023
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$64k
MEDIAN
$86k
90%
$117k
The average salary for a Demand Generation Manager is $86,023
Base Salary
$64k - $117k
Bonus
$3k - $19k
Profit Sharing
$503 - $20k
Commission
$0 - $11k
Total Pay
$66k - $122k
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What is the Pay by Experience Level for Demand Generation Managers?
What Do Demand Generation Managers Do?
Demand Generation Manager Tasks
- Create market segments and outreach campaigns and lead generation strategies for each of them.
- Manage marketing staff, outside vendors and partners.
- Link business objectives to marketing campaigns and plan to meet future business needs.
- Define metrics and measures to track marketing campaigns and results.
Find your market worth – how it works:
How do Demand Generation Managers Rate Their Jobs?
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Common Health Benefits for a Demand Generation Manager
Medical
93%
Dental
87%
Vision
82%
None
7%
Gender Breakdown for Demand Generation Managers
Female
65.1%
Male
34.4%
Prefer to self-define
0.5%
This data is based on 192 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Managers
What is the highest pay for Demand Generation Managers?
Our data indicates that the highest pay for a Demand Generation Manager is $117k / year
What is the lowest pay for Demand Generation Managers?
Our data indicates that the lowest pay for a Demand Generation Manager is $64k / year
How can Demand Generation Managers increase their salary?
Increasing your pay as a Demand Generation Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Manager that oversees more junior Demand Generation Managers, this experience can increase the likelihood to earn more.