Avg. Base Salary (USD)
The average salary for a Demand Generation Manager is $85,094
What is the Pay by Experience Level for Demand Generation Managers?
An early career Demand Generation Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $77,590 based on 141 salaries. A mid-career Demand Generation Manager with 5-9 years of experience earns an average total compensation of $88,198 based on 214 salaries. An …Read more
What Do Demand Generation Managers Do?
Demand generation managers are generally responsible for promoting and raising awareness of a specific company’s service or product. These managers typically work in teams to brainstorm the best ways to attract more consumers to the item or service being sold, and for land sales it is crucial that they create effective content for the public by way of advertisements, samples, and reading materials.
Demand generation managers in advertising and marketing fields must help companies appeal to …Read more
- Create market segments and outreach campaigns and lead generation strategies for each of them.
- Manage marketing staff, outside vendors and partners.
- Link business objectives to marketing campaigns and plan to meet future business needs.
- Define metrics and measures to track marketing campaigns and results.