Digital Marketing Manager in Washington, District of Columbia Salary

The average salary for a Digital Marketing Manager in Washington, District of Columbia is $67,330 per year. Most people move on to other jobs if they have more than 20 years' experience in this field. Skills that are associated with high pay for this job are Search Engine Optimization (SEO) and Web Content Management. Experience has a moderate effect on income for this job.

$48,586 - $88,506
$49K
$70K
$89K
MEDIAN: $70,390
10%
50%
90%

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$0$96K
Salary $48,586 - $88,506
Bonus $1,510 - $15,319
Profit Sharing $5,523
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,662 - $96,379
  • Country: United States
  • Currency: USD
  • Updated: 17 Nov 2017
  • Individuals Reporting: 71

Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.

About Washington, District of Columbia

District of Columbia, District of Columbia
672,228
Male:
319,705 (47.6%)
Female:
352,523 (52.4%)
Washington, D.C., formally the District of Columbia and commonly referred to as "Washington", "the District", or simply "D.C.", is the capital of the United States. The signing of the Residence Act on July 16, 1790, approved the creation of a capital district located along the Potomac River on the country's East Coast. The U.S. Constitution provided for a federal district under the exclusive jurisdiction of the Congress and the District is therefore not a part of any state. The states of Maryland and Virginia each donated land to form the federal district, which included the pre-existing settlements of Georgetown and Alexandria. Named in honor of President George Washington, the City of Washington was founded in 1791 to serve as the new national capital. In 1846, Congress returned the land originally ceded by Virginia; in 1871, it created a single municipal government for the remaining portion of the District. Washington had an estimated...
Washington:
$75,628
District of Columbia:
$75,628
$1,417
Washington:
$551,300
District of Columbia:
$551,300
5.0%

Digital Marketing Manager Job Listings

Key Stats for Digital Marketing Manager

Gender

Female
78 %
Male
22 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.
Less than 1 year
1%
1-4 years
49%
5-9 years
38%
10-19 years
10%
20 years or more
3%

Experience Affects Digital Marketing Manager Salaries

Experienced
▲49%

▲4%

National Average
$72,000

▼11%

Skills That Affect Digital Marketing Manager Salaries

Search Engine Optimization (SEO)
▲8%

Web Content Management
▲8%

Search Engine Marketing (SEM)
▲1%

Marketing Management
▲1%

Advertising
▲1%

National Average
$72,000

Data Analysis
▼2%

Marketing Communications
▼3%


Strategic Marketing
▼4%

Google Analytics
▼8%



Project Management
▼14%

Content Management
▼18%

Social Media Optimization
▼18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
1%
1-4 years
49%
5-9 years
38%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 88%
vision benefits
Vision: 73%
no benefits
None: 6%