$59,081
Avg. Salary

Average additional compensation for this job:

Bonus

$3,416

Profit Sharing

$2,750

Commission

$10,213
Desirable paychecks are doled out to very senior Digital Strategists. Surpassing the profession's national median salary of $57K annually, wages for these workers approximate $127K. The average inexperienced worker earns $52K, and someone who has worked for five to 10 years can expect a bigger median salary of $67K. On average, Digital Strategists make $82K following one to two decades on the job. Veterans who boast more than two decades of experience make around $127K on average — an ample six-figure paycheck. This snapshot results from replies to PayScale's salary survey.
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$38,906 - $96,644
$39K
$59K
$97K
MEDIAN: $59,081
10%
50%
90%

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$14.80 - $48.65
$15
$20
$49
MEDIAN: $20.36
10%
50%
90%

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$0$101K
Salary $38,906 - $96,644
Bonus $199 - $15,616
Profit Sharing $151 - $14,293
Commission $1,007 - $30,639
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,166 - $101,557
  • Country: United States
  • Currency: USD
  • Updated: 12 Aug 2018
  • Individuals Reporting: 1,749
Hourly Data $0$57
Hourly Rate $14.80 - $48.65
Overtime $22.18 - $57.25
Annual Data $0$101K
Bonus $199 - $15,616
Commission $1,007 - $30,639
Profit Sharing $151 - $14,293
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,166 - $101,557
  • Country: United States
  • Currency: USD
  • Updated: 12 Aug 2018
  • Individuals Reporting: 130

Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.
  • Create, update, and enforce digital style guides and branding efforts.
  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.

Popular Employer Salaries for Digital Strategist


The biggest paychecks can be found at Akqa — the median salary there is $75K.

Common Career Paths for Digital Strategist


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Digital Strategists often end up in upper-level roles like Digital Marketing Manager. Digital Marketing Managers bring home $64K annually on average.

Digital Strategist Job Listings

Popular Skills for Digital Strategist


Survey results imply that Digital Strategists deploy a deep pool of skills on the job. Most notably, skills in Strategy Development, Strategy, Strategic Planning, and Web Content Management are correlated to pay that is above average, with boosts between 8 percent and 12 percent. At the other end of the pay range are skills like Social Media Marketing and Google Analytics. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.

Pay by Experience Level for Digital Strategist

Pay by Experience for a Digital Strategist has a positive trend. An entry-level Digital Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 632 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 355 salaries. An experienced Digital Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 118 salaries. A Digital Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $126,000 based on 12 salaries.

Pay Difference by Location

National Average: $59,412

Larger city markers indicate a job is popular in that location.

Seattle is home to an above-average pay rate for Digital Strategists, 24 percent higher than the national average. Digital Strategists can also look forward to large paychecks in cities like San Francisco (+19 percent), New York (+17 percent), Denver (+16 percent), and Boston (+14 percent). Falling short of the national average by 15 percent, the area with the worst salaries is St. Louis. Employers also pay below the national average in Atlanta (14 percent lower) and Dallas (10 percent lower).

Digital Strategist Reviews

Q: What is it like working as a Digital Strategist?

Digital Strategist in New York:
"Producer Turned Strategist."
Pros: Creative problem solving for brands!
Cons: The company culture is stifling.

Digital Strategist in Little Rock:
"Digital Marketing Little Rock."
Pros: Getting to meet new people and learn things about products and businesses that one wouldn't know was useful and getting to watch a business grow is the best thing about this job.
Cons: You never have enough time. Some of use actually want to give clients what they pay for while other people don't.

Digital Strategist in Fort Myers:
Pros: Optimizing accounts for opportunity in the market.
Cons:

Digital Strategist in Washington:
"Digital in DC."
Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.
Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

Key Stats for Digital Strategist

Gender

Female
60 %
Male
40 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 298 votes.
Less than 1 year
3%
1-4 years
51%
5-9 years
31%
10-19 years
13%
20 years or more
2%

Experience Affects Digital Strategist Salaries

▲113%

▲39%

▲14%

National Average
$59,000

▼12%

Skills That Affect Digital Strategist Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 298 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
3%
1-4 years
51%
5-9 years
31%
10-19 years
13%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 73%
vision benefits
Vision: 62%
no benefits
None: 13%