The average salary for a Digital Strategist is $60,628.
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What Do Digital Strategists Do?
A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpers…Read more
Digital Strategist Tasks
- Create strategy and content for web presence and outreach.
- Identify new communities and technologies for marketing efforts.
- Create, update, and enforce digital style guides and branding efforts.
- Define, track, analyze, and report on metrics and analytics to understand reach.
- Create, edit, update, connect, and share digital video, images, text, and graphics.
Job Satisfaction for Digital Strategist
Popular Employer Salaries for Digital Strategist
The top respondents for the job title Digital Strategist are from the companies International Business Machines (IBM) Corp., Booz, Allen, and Hamilton and Dealer.Com. Reported salaries are highest at Booz, Allen, and Hamilton where the average pay is $89,000. Other companies that offer high salaries for this role include International Business Machines (IBM) Corp. and Somnio Solutions, earning around $68,869 and $60,505, respectively. Yahoo! Inc. pays the lowest at around $49,132. Possible and The Richards Group also pay on the lower end of the scale, paying $49,355 and $50,360, respectively.
Digital Strategist Job Listings
What Are Popular Skills for Digital Strategists?
Skills in Strategic Planning are correlated to pay that is above average. Skills that pay less than market rate include Data Analysis, Google Analytics, Social Media Marketing and Strategic Marketing.
What is the Pay by Experience Level for Digital Strategists?
An entry-level Digital Strategist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $44,241 based on 49 salaries. An early career Digital Strategist with 1-4 years of experience earns an average total compensation of $54,478 based on 933 salaries. A mid-career Digital Strategist with 5-9 years of experience earns an average total compensation of $68,706 based on 555 salaries. An experienced Digital Strategist with 10-19 years of experience earns an average total compensation of $91,093 based on 252 salaries. In their late career (20 years and higher), employees earn an average total compensation of $129,716.
Pay Difference by Location
Employees with Digital Strategist in their job title in Boston, Massachusetts earn an average of 27.2% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (24.4% more) and New York, New York (17.9% more). The lowest salaries can be found in Dallas, Texas (9.1% less).
Years of Experience
This data is based on 1,843 survey responses.