Digital Strategist Salary

Desirable paychecks are doled out to very senior Digital Strategists. Surpassing the profession's national median salary of $57K annually, wages for these workers approximate $127K. The average inexperienced worker earns $52K, and someone who has worked for five to 10 years can expect a bigger median salary of $67K. On average, Digital Strategists make $82K following one to two decades on the job. Veterans who boast more than two decades of experience make around $127K on average — an ample six-figure paycheck. This snapshot results from replies to PayScale's salary survey.
Read More
$38,632 - $95,970
$39K
$57K
$96K
MEDIAN: $57,461
10%
50%
90%

Add this chart to your site: 640px    300px

$14.88 - $43.19
$15
$20
$43
MEDIAN: $20.27
10%
50%
90%

Add this chart to your site: 640px    300px

$0$98K
Salary $38,632 - $95,970
Bonus $0.00 - $14,976
Profit Sharing $0.00 - $11,635
Commission $1,021 - $34,255
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,543 - $98,185
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 917
Hourly Data $0$51
Hourly Rate $14.88 - $43.19
Overtime $22.53 - $51.83
Annual Data $0$98K
Bonus $0.00 - $14,976
Commission $1,021 - $34,255
Profit Sharing $0.00 - $11,635
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,543 - $98,185
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 71

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

Read More...

Digital Strategist Tasks

  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.
  • Create, update, and enforce digital style guides and branding efforts.
  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.

Common Career Paths for Digital Strategist


Add this chart to your site:   640px 640px    300px 300px


Digital Strategists often end up in upper-level roles like Digital Marketing Manager. Digital Marketing Managers bring home $64K annually on average.

Digital Strategist Job Listings

Popular Employer Salaries for Digital Strategist


The biggest paychecks can be found at Akqa — the median salary there is $75K.

Popular Skills for Digital Strategist


Survey results imply that Digital Strategists deploy a deep pool of skills on the job. Most notably, skills in Strategy Development, Strategy, Strategic Planning, and Web Content Management are correlated to pay that is above average, with boosts between 8 percent and 12 percent. At the other end of the pay range are skills like Social Media Marketing and Google Analytics. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.

Pay by Experience Level for Digital Strategist

Pay by Experience for a Digital Strategist has a positive trend. An entry-level Digital Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 632 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 355 salaries. An experienced Digital Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 118 salaries. A Digital Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $126,000 based on 12 salaries.

Pay Difference by Location

National Average: $58,077

Larger city markers indicate a job is popular in that location.

Seattle is home to an above-average pay rate for Digital Strategists, 24 percent higher than the national average. Digital Strategists can also look forward to large paychecks in cities like San Francisco (+19 percent), New York (+17 percent), Denver (+16 percent), and Boston (+14 percent). Falling short of the national average by 15 percent, the area with the worst salaries is St. Louis. Employers also pay below the national average in Atlanta (14 percent lower) and Dallas (10 percent lower).

Digital Strategist Reviews

Q: What is it like working as a Digital Strategist?

Digital Strategist in Fort Myers:
Pros: Optimizing accounts for opportunity in the market.
Cons:

Digital Strategist in Washington:
"Digital in DC."
Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.
Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

Key Stats for Digital Strategist

Gender

Female
58 %
Male
42 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 160 votes.
Less than 1 year
4%
1-4 years
51%
5-9 years
31%
10-19 years
13%
20 years or more
2%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Strategist Salaries

▲118%

▲42%

▲16%

National Average
$58,000

▼10%

Skills That Affect Digital Strategist Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 160 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
4%
1-4 years
51%
5-9 years
31%
10-19 years
13%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 72%
vision benefits
Vision: 61%
no benefits
None: 14%
ADVERTISEMENT