The average pay for a Digital Strategist is $20.40 per hour.
The average pay for a Digital Strategist is $59,059 per year.
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Job Description
A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.
Read More...- Create strategy and content for web presence and outreach.
- Identify new communities and technologies for marketing efforts.
- Create, update, and enforce digital style guides and branding efforts.
- Define, track, analyze, and report on metrics and analytics to understand reach.
- Create, edit, update, connect, and share digital video, images, text, and graphics.
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Popular Skills
Survey results imply that Digital Strategists deploy a deep pool of skills on the job. Most notably, skills in Strategy Development, Strategy, Strategic Planning, and Web Content Management are correlated to pay that is above average, with boosts between 8 percent and 12 percent. At the other end of the pay range are skills like Social Media Marketing and Google Analytics. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.
Pay by Experience Level
Pay by Experience for a Digital Strategist has a positive trend. An entry-level Digital Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 632 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 355 salaries. An experienced Digital Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 118 salaries. A Digital Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $126,000 based on 12 salaries.
Pay Difference by Location
Seattle is home to an above-average pay rate for Digital Strategists, 24 percent higher than the national average. Digital Strategists can also look forward to large paychecks in cities like San Francisco (+19 percent), New York (+17 percent), Denver (+16 percent), and Boston (+14 percent). Falling short of the national average by 15 percent, the area with the worst salaries is St. Louis. Employers also pay below the national average in Atlanta (14 percent lower) and Dallas (10 percent lower).
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Gender
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Female
60 % |
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Male
40 % |
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Job Satisfaction
| Highly satisfied |
Rated 4 out of 5 based on 355 votes. |
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