International Marketing Manager Salary
Earnings for International Marketing Managers in the United States come in at around $73K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Women account for the majority of International Marketing Managers who responded to the questionnaire — 62 percent to be exact. The majority of workers are highly satisfied with their job. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
|Salary||$35,034 - $126,550|
|Bonus||$983 - $24,398|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$34,059 - $132,703|
Job Description for International Marketing Manager
International marketing managers, also known as global marketing managers, typically work for large corporations to sell products or services to consumers in other countries. They must tailor their strategies and approaches in accordance with the economic conditions and cultures of different countries, and they are also responsible for development of international marketing and promotional material for their company's products and services. They should also be culturally-sensitive to sell products and services in foreign countries.Read More...
The ability to speak a second language can be beneficial, but is not necessarily required, and strong interpersonal and leadership skills are essential for this position. Flexibility is also important to travel frequently and for extended periods of time. They typically plan and schedule their trips in advance and may need to obtain business visas, schedule meetings with various people in foreign countries, and arrange promotional events.
A bachelor's degree in business, marketing, or a related field may be a minimum requirement for this position, and computer skills and proficiency with Microsoft Office programs are also necessary. They should also be familiar with their company's database software and relevant computer applications to perform market research on a regular basis. They may also read professional journals to keep their knowledge up-to-date related to product trends, competition, and technology in the industry. (Copyright 2017 PayScale.com)
International Marketing Manager Tasks
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Manage, forecast and maintain marketing operations budget.
- Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
- Create, recommend and implement marketing programs and campaigns for products and services in international markets.
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Popular Skills for International Marketing Manager
Survey results suggest that International Marketing Managers put a wide range of professional skills to use. Most notably, facility with Product Marketing, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 45 percent, 7 percent, and 5 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Web Marketing, and Market Research. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.
Pay by Experience Level for International Marketing Manager
Pay by Experience for an International Marketing Manager has a positive trend. An entry-level International Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $60,000 based on 41 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An International Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 35 salaries. An experienced International Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $93,000 based on 24 salaries. An International Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $141,000 based on 9 salaries.
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