International Marketing Manager Salary

Earnings for International Marketing Managers in the United States come in at around $73K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Women account for the majority of International Marketing Managers who responded to the questionnaire — 62 percent to be exact. The majority of workers are highly satisfied with their job. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$35,034 - $126,550
$35K
$74K
$130K
MEDIAN: $73,706
10%
50%
90%

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$0$132K
Salary $35,034 - $126,550
Bonus $983 - $24,398
Profit Sharing $6,650
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,059 - $132,703
  • Country: United States
  • Currency: USD
  • Updated: 18 Nov 2017
  • Individuals Reporting: 93

Job Description for International Marketing Manager

International marketing managers, also known as global marketing managers, typically work for large corporations to sell products or services to consumers in other countries. They must tailor their strategies and approaches in accordance with the economic conditions and cultures of different countries, and they are also responsible for development of international marketing and promotional material for their company's products and services. They should also be culturally-sensitive to sell products and services in foreign countries.

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International Marketing Manager Tasks

  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Manage, forecast and maintain marketing operations budget.
  • Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
  • Create, recommend and implement marketing programs and campaigns for products and services in international markets.

International Marketing Manager Job Listings

Popular Skills for International Marketing Manager


Survey results suggest that International Marketing Managers put a wide range of professional skills to use. Most notably, facility with Product Marketing, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 45 percent, 7 percent, and 5 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Web Marketing, and Market Research. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.

Pay by Experience Level for International Marketing Manager

Pay by Experience for an International Marketing Manager has a positive trend. An entry-level International Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $60,000 based on 41 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An International Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 35 salaries. An experienced International Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $93,000 based on 24 salaries. An International Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $141,000 based on 9 salaries.

International Marketing Manager Reviews

Q: What is it like working as an International Marketing Manager?

International Marketing Manager in Charlotte:
"The Greatest Career."
Pros: Opportunity to constantly develop new skills, manage an international brand and have my voice heard at an executive level.
Cons: Micromanagement and absentee management, no flexibility, minimal benefits.

Related Job Salaries

Key Stats for International Marketing Manager

Gender

Female
60 %
Male
40 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.
Less than 1 year
6%
1-4 years
24%
5-9 years
33%
10-19 years
25%
20 years or more
11%

Experience Affects International Marketing Manager Salaries

Late-Career
▲89%

▲24%

▲3%

National Average
$75,000

▼19%

Skills That Affect International Marketing Manager Salaries

Product Marketing
▲42%



Marketing Communications
▲2%

National Average
$75,000

▼5%


Web Marketing
▼14%

Microsoft Office
▼16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
6%
1-4 years
24%
5-9 years
33%
10-19 years
25%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 96%
dental benefits
Dental: 80%
vision benefits
Vision: 66%
no benefits
None: 4%