Avg. Base Salary (USD)
The average salary for a Marketing Specialist is $54,903
What is the Pay by Experience Level for Marketing Specialists?
An early career Marketing Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $52,841 based on 40 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of $56,618 based on 10 salaries.
What Do Marketing Specialists Do?
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting …Read more
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.