Marketing Specialist in Albany, New York Salary
How much does a Marketing Specialist make in Albany, NY? The average salary for a Marketing Specialist in Albany is $40,673 per year. This is 22% lower than the national average for a Marketing Specialist which is $49,706 per year. Salaries for a Marketing Specialist in Albany range from $38,000 per year to $57,015 annually. Total Annual Pay, which includes salary and bonus for a Marketing Specialist in Albany ranges from $28,232 to $69,043 annually. Job satisfaction is reported as 4 out of 5 stars. Women make up 70% of the Marketing Specialist workforce in Albany among those reporting. In Albany, a Marketing Specialist often enjoys medical, dental, and vision benefits provided by their employer.
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$28,232 - $69,043|
Job Description for Marketing Specialist
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.Read More...
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting constraints. The specialist typically works with product and brand managers to determine how to best reach an intended demographic. The specialist also helps develop marketing campaign content, such as web advertisements, TV and radio commercials, billboards and other types of content. They typically create ideas for marketing content and then work closely with a creative department to execute it.
A postsecondary degree in marketing, advertising or another relevant field is typically required for marketing specialist positions. Previous experience in marketing is typically required or preferred as well. Most specialists begin their careers as lower-level employees within larger marketing departments, gaining practical experience and promotions to positions with progressive responsibility. Most specialists work during regular business hours in an office environment, although hours and location may vary depending on their employer's needs. (Copyright 2017 PayScale.com)
Marketing Specialist Tasks
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Marketing Specialist Job Listings
Key Stats for Marketing Specialist
Rated 4 out of 5
based on 5 votes.