Program Manager, Marketing Salary

Marketing Program Managers in the United States can expect to earn an average of $74K annually. Cash earnings for Marketing Program Managers — which occasionally include more than $15K from bonuses and more than $18K from profit sharing — stretch from around $48K to approximately $124K. Earnings for this group are mostly affected by geography, followed by the specific employer and years of experience. Most workers in this position report high levels of job satisfaction. Nearly all enjoy medical and dental coverage in this occupation, and a strong majority get vision benefits. Women make up the majority of Marketing Program Managers (69 percent) who completed the questionnaire. Participants in PayScale's salary questionnaire provided the particulars of this report.

$49,227 - $114,730
$49K
$76K
$110K
MEDIAN: $75,860
10%
50%
90%

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$16.41 - $67.12
$16
$24
$67
MEDIAN: $24.49
10%
50%
90%

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$0$127K
Salary $49,227 - $114,730
Bonus $1,000 - $16,458
Profit Sharing $495.51 - $17,620
Commission $8,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,656 - $127,205
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 507
Hourly Data $0$67
Hourly Rate $16.41 - $67.12
Overtime $35.76
Annual Data $0$127K
Bonus $1,000 - $16,458
Commission $8,000
Profit Sharing $495.51 - $17,620
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,656 - $127,205
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 28

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Coordinate and manage a company's outreach to the public, including advertising, product launches, website, and press relations.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.

Common Career Paths for Program Manager, Marketing


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Many Marketing Program Managers move into a Senior Program Manager of Marketing role, and folks who currently hold that position report a much higher median income of $105K per year. Marketing Program Managers moving up in their careers tend to step into positions as Marketing Directors or Senior Marketing Managers. The median paychecks in those roles are $5K higher and $27K higher, respectively.

Program Manager, Marketing Job Listings

Popular Employer Salaries for Program Manager, Marketing


For Marketing Program Managers, comfortable salaries can be found at Amazon.com Inc; in fact, median earnings sit around $119K, the highest in the area.

Cisco Systems Inc seems to offer the smallest paychecks with a median salary of only $82K. The pay range is quite narrow, too; compensation generally sits between $49K and $127K.

Popular Skills for Program Manager, Marketing


Survey results imply that Marketing Program Managers deploy a substantial tool kit of skills at work. Most notably, skills in Data Analysis, Email Marketing, Marketing Management, and Program Management are correlated to pay that is above average, with boosts between 7 percent and 10 percent. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Client Interaction also typically command lower compensation. Most people who know Marketing Communications also know Project Management.

Pay by Experience Level for Program Manager, Marketing

Pay by Experience for a Program Manager, Marketing has a positive trend. An entry-level Program Manager, Marketing with less than 5 years of experience can expect to earn an average total compensation of $62,000 based on 243 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Program Manager, Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $82,000 based on 189 salaries. An experienced Program Manager, Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 121 salaries. A Program Manager, Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $98,000 based on 26 salaries.

Pay Difference by Location

National Average: $77,186

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Program Managers, San Jose offers exceptional salaries, 32 percent above the national average. Marketing Program Managers can also look forward to large paychecks in cities like San Francisco (+21 percent), Minneapolis (+20 percent), Washington (+9 percent), and Charlotte (+8 percent). Marketing Program Managers' salaries are heavily influenced by location — Marketing Program Managers in San Diego bring in salaries that are 20 percent lower than the national average. Employers also pay below the national average in Cincinnati (20 percent lower) and Chicago (14 percent lower).

Related Job Salaries

Key Stats for Program Manager, Marketing

Gender

Female
68 %
Male
32 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.
Less than 1 year
1%
1-4 years
38%
5-9 years
33%
10-19 years
21%
20 years or more
7%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Program Manager, Marketing Salaries

▲27%

▲25%

▲6%

National Average
$77,000

▼19%

Skills That Affect Program Manager, Marketing Salaries

Data Analysis
▲8%



National Average
$77,000


Project Management
▼4%


Product Marketing
▼5%




Account Management
▼15%


Client Interaction
▼19%

Salesforce
▼21%

Web Analytics
▼37%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
33%
10-19 years
21%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 87%
vision benefits
Vision: 78%
no benefits
None: 7%
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