The average salary for a Program Manager, Marketing is $76,706.
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$48k - $114k
$1k - $17k
$505 - $29k
$509 - $15k
$48k - $126k
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Job Description for Program Manager, Marketing
Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understan…Read more
Program Manager, Marketing Tasks
- Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
- Coordinate and manage a company's outreach to the public, including advertising, product launches, website, and press relations.
- Handle the marketing budget and ensure funds are used effectively and efficiently.
- Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
- Work with departments such as sales and advertising to present a cohesive and effective message to the public.
Popular Employer Salaries for Program Manager, Marketing
The top respondents for the job title Program Manager, Marketing are from the companies Yesler, Amazon.com Inc and Microsoft Corp. Reported salaries are highest at Microsoft Corp where the average pay is $111,550. Other companies that offer high salaries for this role include Google, Inc. and International Business Machines (IBM) Corp., earning around $100,000 and $90,000, respectively. Yesler pays the lowest at around $70,012. Thermo Fisher Scientific, Inc. and Redfin also pay on the lower end of the scale, paying $81,884 and $82,754, respectively.
Explore the most common career paths for Program Manager, Marketing. Thickness and color of lines indicates how common a path is.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Program Manager, Marketing Job Listings
Popular Skills for Program Manager, Marketing
Skills in Program Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Customer Relationship Management (CRM), Marketing Communications and Project Management.
Pay by Experience Level for Program Manager, Marketing
An entry-level Program Manager, Marketing with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $55,062 based on 90 salaries. An early career Program Manager, Marketing with 1-4 years of experience earns an average total compensation of $65,171 based on 472 salaries. A mid-career Program Manager, Marketing with 5-9 years of experience earns an average total compensation of $81,116 based on 437 salaries. An experienced Program Manager, Marketing with 10-19 years of experience earns an average total compensation of $89,935 based on 262 salaries. In their late career (20 years and higher), employees earn an average total compensation of $98,151.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Program Manager, Marketing in their job title in San Jose, California earn an average of 24.9% more than the national average. These job titles also find higher than average salaries in San Francisco, California (23.5% more) and Austin, Texas (6.1% more). The lowest salaries can be found in Boston, Massachusetts (2.3% less).
Years of Experience
This data is based on 1,322 survey responses.
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