Public Relations (PR) Associate Salary

The average Public Relations Associate in the United States earns approximately $41K annually. Geography is the biggest factor affecting pay for this group, followed by years of experience. Job satisfaction is reported as high by the vast majority of workers. Not all workers are lucky enough to have benefits; in fact, around one in five are without coverage. Medical insurance is claimed by a strong majority and dental insurance is reported by a majority. Most Public Relations Associates survey respondents are women (75 percent). The data for this snapshot was collected from individuals who took PayScale's salary survey.

$30,416 - $59,303
$30K
$41K
$59K
MEDIAN: $40,637
10%
50%
90%

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$11.53 - $25.39
$12
$18
$25
MEDIAN: $17.66
10%
50%
90%

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$0$59K
Salary $30,416 - $59,303
Bonus $993 - $6,205
Profit Sharing $1,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,698 - $59,645
  • Country: United States
  • Currency: USD
  • Updated: 13 Oct 2017
  • Individuals Reporting: 191
Hourly Data $0$121
Hourly Rate $11.53 - $25.39
Overtime $20.43 - $121.64
Annual Data $0$59K
Bonus $993 - $6,205
Profit Sharing $1,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,698 - $59,645
  • Country: United States
  • Currency: USD
  • Updated: 13 Oct 2017
  • Individuals Reporting: 45

Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.
  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.

Common Career Paths for Public Relations (PR) Associate


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Public Relations Associates might see a strong upturn in salary after transitioning into upper-level roles such as Public Relations Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $58K per year.

Public Relations (PR) Associate Job Listings

Popular Skills for Public Relations (PR) Associate


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Strategic Planning, Marketing Communications, Press Releases, and Media / Public Relations are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing. Most people skilled in Media / Public Relations are similarly competent in Social Media Marketing.

Pay Difference by Location

National Average: $40,964

Larger city markers indicate a job is popular in that location.

Public Relations Associates will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 16 percent. Public Relations Associates can also look forward to large paychecks in cities like New York (+13 percent), Denver (+9 percent), Washington (+8 percent), and Boston (+3 percent). Location is a huge contributor to overall pay, with Public Relations Associates in Dallas earning a whopping 25 percent below the national average. A couple other locations with smaller-than-average paychecks include Cleveland (25 percent lower) and Philadelphia (19 percent lower).

Related Job Salaries

Key Stats for Public Relations (PR) Associate

Gender

Female
76 %
Male
24 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.
Less than 1 year
13%
1-4 years
76%
5-9 years
8%
10-19 years
2%
20 years or more
1%

Experience Affects Public Relations (PR) Associate Salaries

Experienced
▲36%

▲31%

National Average
$41,000

▼1%

Skills That Affect Public Relations (PR) Associate Salaries


Marketing Communications
▼0%

National Average
$41,000

Press Releases
▼1%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
13%
1-4 years
76%
5-9 years
8%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 62%
vision benefits
Vision: 48%
no benefits
None: 21%