The average pay for a Public Relations (PR) And Marketing Coordinator is $15.66 per hour.
The average pay for a Public Relations (PR) And Marketing Coordinator is $40,827 per year.
|Salary||$30,659 - $59,000|
|Bonus||$0.00 - $5,047|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$28,750 - $58,157|
|Hourly Rate||$11.91 - $22.75|
|Overtime||$16.34 - $34.77|
|Bonus||$0.00 - $5,047|
|Total Pay (||$28,750 - $58,157|
Job Description for Public Relations (PR) and Marketing Coordinator
Public relations (PR) and marketing coordinators are in charge of organizing marketing and public relations efforts for their company. They coordinate communication with vendors and customers to increase brand recognition, and one of their main duties is collaborating with colleagues on marketing materials that build brand awareness and sales. PR and marketing coordinators also make sure timelines are met and manage relationships with external partners. They develop business relationships in an effort to increase brand loyalty and company profitability, as well as assist with the creation and development of effective marketing campaigns.Read More...
PR and marketing coordinators also execute and manage outbound direct response activities, including answering e-mail, and website correspondence. Additionally, they create detailed reports to ensure client transparency and oversee print communication efforts to check for accuracy and procedure compliance. PR and marketing coordinators typically use a personal computer as one of their main tools to produce public relations statements, marketing materials, and send email to colleagues and prospective/current consumers. They typically communicate their progress to their direct supervisor, typically the public relations/marketing president in their department or organization.
A bachelor's degree in marketing, public relations, or a related field is required for this position. Previous experience in a similar position or a related field may be preferred. PR and marketing coordinators must be results oriented, pay strong attention to detail, and have strong written and verbal communication skills. In addition, they should be highly organized, have a solid knowledge of a variety of marketing strategies, and work well independently and in a team environment. (Copyright 2019 PayScale.com)
- Write, design, and edit all press documents, including press kits, press releases, announcements, brochures, presentations, etc.
- Collect and analyze data and metrics to assess impact of marketing efforts.
- Copy edit, check branding, and communicate needs to other writers and marketing specialists.
- Use social media to connect with the public, engaging potential customers in dialogue.
- Organize, plan, improve, and execute press events.
Common Career Paths for Public Relations (PR) and Marketing Coordinator
There are some Public Relations and Marketing Coordinators — though it's uncommon — that transition into Marketing Directors, where earnings are an average $80K annually. When Public Relations and Marketing Coordinators are ready for the next step in their careers, they often become Marketing Managers or Public Relations Managers. Those roles pay an additional $21K and $19K, respectively.
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Popular Skills for Public Relations (PR) and Marketing Coordinator
Public Relations and Marketing Coordinators report using a deep pool of skills on the job. Most notably, skills in Customer Relationship Management, Email Marketing, Strategic Marketing, and Social Media Optimization are correlated to pay that is above average, with boosts between 7 percent and 19 percent. Skills that pay less than market rate include Graphic Design. Most people skilled in Marketing Communications are similarly competent in Social Media Marketing.
Pay by Experience Level for Public Relations (PR) and Marketing Coordinator
Pay by Experience for a Public Relations (PR) and Marketing Coordinator has a positive trend. An entry-level Public Relations (PR) and Marketing Coordinator with less than 5 years of experience can expect to earn an average total compensation of $38,000 based on 223 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Public Relations (PR) and Marketing Coordinator with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $44,000 based on 77 salaries. An experienced Public Relations (PR) and Marketing Coordinator which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $41,000 based on 24 salaries. A Public Relations (PR) and Marketing Coordinator with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $52,000 based on 8 salaries.
Pay Difference by Location
New York offers some of the highest pay in the country for Public Relations and Marketing Coordinators, 13 percent above the national average. Public Relations and Marketing Coordinators will also find cushy salaries in Washington (+10 percent), Los Angeles (+5 percent), Dallas (+4 percent), and Chicago (+2 percent). Minneapolis is the lowest-paying area, 13 percent south of the national average. A couple other locations with smaller-than-average paychecks include Boston (12 percent lower) and St. Louis (11 percent lower).
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