Radio show hosts provide a personal connection between the radio station and listening audience and may be recognized for on-air work such as entertaining discussion, interviewing guests, providing news and traffic reports, and setting up music and advertisements.

On-air radio personalities must be comfortable and able to provide on-location relays and reports to provide perspectives from ongoing festivals, concerts, and other events and they may also be responsible for providing voice tracks for paid advertisements. They must always stay connected with their audience; beyond what listeners hear on the radio, the on-air personality should also utilize social media to reach out and stay relevant and connected. They often spend time off-air keeping up with national and local news, recent trends, and popular culture. They may occasionally be expected to make appearances at various public functions to promote their brand, so high energy and a positive demeanor are necessary for these events.

Radio personalities often have business-related responsibilities, as well. Regular meetings with staff and managers are necessary to find ways to increase listeners and improve techniques, and these hosts should be knowledgeable of various computer applications and technology issues. They generally work set shifts at their radio stations.

An engaging personality and excellent speaking skills are essential for radio show hosts. They must be verbally articulate and able to relate easily to the listening audience, as well as have a clear understanding of FCC guidelines. Aspiring radio show hosts should have a background in commercial radio to develop the basic understanding and techniques necessary to succeed in this position. (Copyright 2018 PayScale.com)

Radio Show Host Tasks

• Prepare and deliver content for radio audiences while managing guests and call-ins.
• Book and interview content-relevant guests.
• Select and develop content based on audience preferences, public requests, and program focus.