Social Media Manager Salary

For Social Media Managers, annual average wages total $48K per year. Including potential bonuses and profit sharing proceeds (more than $8K for each in exceptional cases) overall income bottoms out near $27K and hits $74K on the high end. Location and career duration each impact pay for this group, with the former having the largest influence. Most Social Media Managers survey respondents are women (73 percent). Although more than half have medical coverage and a little over a half have dental coverage, nearly one in three claim no health benefits at all. Most workers in this position report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.

$31,666 - $74,585
$32K
$48K
$75K
MEDIAN: $48,474
10%
50%
90%

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$10.15 - $28.94
$10
$15
$29
MEDIAN: $15.35
10%
50%
90%

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$0$74K
Salary $31,666 - $74,585
Bonus $0.00 - $8,528
Profit Sharing $0.00 - $8,726
Commission $2,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,854 - $73,784
  • Country: United States
  • Currency: USD
  • Updated: 22 Oct 2017
  • Individuals Reporting: 1,631
Hourly Data $0$37
Hourly Rate $10.15 - $28.94
Hourly Tips $0.00
Overtime $12.58 - $37.76
Annual Data $0$73K
Bonus $0.00 - $8,528
Commission $2,500
Profit Sharing $0.00 - $8,726
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,854 - $73,784
  • Country: United States
  • Currency: USD
  • Updated: 22 Oct 2017
  • Individuals Reporting: 627

Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Manager


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Though it's uncommon, some Social Media Managers move into roles as Marketing Directors, where pay is an average $80K per year. When Social Media Managers are ready for the next step in their careers, they often become Social Media Directors or Digital Marketing Managers. Those roles pay an additional $10K and $19K, respectively.

Social Media Manager Job Listings

Popular Skills for Social Media Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategy, Strategic Marketing, Strategic Planning, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Web Content Management, and Editing. Skill sets containing Social Media Optimization also tend to include Blogging and Marketing Communications. Most people familiar with Social Media Marketing also know Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Pay by Experience for a Social Media Manager has a positive trend. An entry-level Social Media Manager with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 1,713 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $58,000 based on 597 salaries. An experienced Social Media Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 118 salaries. A Social Media Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $68,000 based on 18 salaries.

Pay Difference by Location

National Average: $44,739

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 60 percent, Social Media Managers in San Francisco receive some of the highest pay in the country. Social Media Managers will also find cushy salaries in New York (+21 percent), Los Angeles (+14 percent), Washington (+14 percent), and Seattle (+12 percent). In Houston, salaries are 6 percent below the national average and represent the lowest-paying market. Not at the bottom but still paying below the median are employers in Philadelphia and Austin (5 percent lower and 3 percent lower, respectively).

Social Media Manager Reviews

Q: What is it like working as a Social Media Manager?

Social Media Manager in Roseville:
"Multitasking, hardthinking, diverse job."
Pros: I like that I get to work from home. I like that I don't get micromanaged. I like that everything is left up to me with new ideas. I like that I am my own motivator.
Cons: The pay. I definitely feel like with the amount of work I do, I should be getting paid more.

Social Media Manager in Columbia:
"Working as a social media manager."
Pros: Creative ability to apply my degree to campaign structure.
Cons: Monotonous tasks sometimes. It can be daunting to repeat the same steps daily.

Social Media Manager in Houghton:
"Dynamic, creative, exciting work."
Pros: The creative side, finding fresh ways to tell our story while staying true to the brand and the style. Remaining relevant, clever and fun.
Cons: Supervisor is volatile and rude.

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in New York:
"Pros and Cons of being a Social Media Manager."
Pros: I get to engage with people online in social media, blog about news in the urban communities, and I get to be creative and have a creative voice.
Cons: Social media can get over-exhausting sometimes, being on social media all the time can wear me out depending on the hours I spend on it. There are times where I just need a break from it.

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Irvine:
"Laid Back, Fun Job as Social Media Manager."
Pros: My office is extremely laid back - causal clothing, music blasting, ping pong table and video games in the break room, nerf-gun wars break out occasionally, the atmosphere is great.
Cons: As a social media manager, my job can be a bit monotonous. There is no end goal - no problem to solve - just constantly updating and providing content for the community. This can be hard to deal with as a person who enjoys having spelled-out, specific goals.

Related Job Salaries

Key Stats for Social Media Manager

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 351 votes.
Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%

Experience Affects Social Media Manager Salaries

Late-Career
▲51%

▲39%

▲29%

National Average
$45,000

▼7%

Skills That Affect Social Media Manager Salaries

▲12%






National Average
$45,000

Social Media Marketing
▼1%

▼2%



▼7%


▼8%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 351 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 65%
dental benefits
Dental: 54%
vision benefits
Vision: 47%
no benefits
None: 33%