Average Social Media Manager Salary

$50,773
Avg. SalaryShow Hourly Rate
$2,090
Bonus
$2,000
Commission
$1,945
Profit Sharing
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The average salary for a Social Media Manager is $50,773.
10%
$35k
MEDIAN
$51k
90%
$78k
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Salary
$35k - $78k
Bonus
$203 - $9k
Profit Sharing
$34 - $7k
Commission
$103 - $10k
Total Pay
$28k - $75k
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What Do Social Media Managers Do?

Social Media Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Job Satisfaction for Social Media Manager

3.7 out of 5
(696)
Highly Satisfied
73Reviews

Popular Employer Salaries for Social Media Manager

The top respondents for the job title Social Media Manager are from the companies NBCUniversal Media LLC., The Walt Disney Company and Horizon Media, Inc.. Reported salaries are highest at NBCUniversal Media LLC. where the average pay is $70,000. Other companies that offer high salaries for this role include Horizon Media, Inc., earning around $69,000. Sitewire pays the lowest at around $44,862. The Walt Disney Company also pays on the lower end of the scale, paying $65,000.

Social Media Manager Job Listings

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What Are Popular Skills for Social Media Managers?

Skills in Social Media Marketing, Social Media Optimization and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Copywriting and Content Management.

What is the Pay by Experience Level for Social Media Managers?

An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $39,912 based on 159 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of $48,596 based on 2,570 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of $60,329 based on 1,234 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of $64,755 based on 253 salaries. In their late career (20 years and higher), employees earn an average total compensation of $53,920.
Employees with Social Media Manager in their job title in San Francisco, California earn an average of 49.6% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (19.9% more) and New York, New York (19.1% more).

Years of Experience

This data is based on 4,245 survey responses.
Entry Level
3.7%
Early Career
60.5%
Mid Career
29.1%
Experienced
6.0%
Late Career
0.7%