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Average Social Media Manager Salary

$50,949
Avg. SalaryShow Hourly Rate
$2,312
Bonus
$2,200
Commission
$1,968
Profit Sharing
What am I worth?
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The average salary for a Social Media Manager is $50,949.
10%
$35k
MEDIAN
$51k
90%
$78k
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Salary
$35k - $78k
Bonus
$205 - $9k
Profit Sharing
$36 - $7k
Commission
$489 - $10k
Total Pay
$28k - $75k
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What Do Social Media Managers Do?

Social Media Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Job Satisfaction for Social Media Manager

3.7 out of 5
(672)
Highly Satisfied
76Reviews

Popular Employer Salaries for Social Media Manager

The top respondents for the job title Social Media Manager are from the companies Microsoft Corp, NBCUniversal Media LLC. and The Walt Disney Company. Reported salaries are highest at NBCUniversal Media LLC. where the average pay is $70,000. Other companies that offer high salaries for this role include Horizon Media, Inc., earning around $69,000. Sitewire pays the lowest at around $44,862. Microsoft Corp also pays on the lower end of the scale, paying $55,955.

Career Paths

Explore the most common career paths for Social Media Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Manager Job Listings

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What Are Popular Skills for Social Media Managers?

Skills in Social Media Marketing, Social Media Optimization and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Copywriting and Content Management.

What is the Pay by Experience Level for Social Media Managers?

An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $39,960 based on 157 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of $48,754 based on 2,525 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of $60,529 based on 1,225 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of $65,483 based on 248 salaries. In their late career (20 years and higher), employees earn an average total compensation of $53,920.
Employees with Social Media Manager in their job title in San Francisco, California earn an average of 49.7% more than the national average. These job titles also find higher than average salaries in New York, New York (18.6% more) and Seattle, Washington (18.4% more).

Years of Experience

This data is based on 4,184 survey responses.
Entry Level
3.8%
Early Career
60.3%
Mid Career
29.3%
Experienced
5.9%
Late Career
0.7%