$49,049
Avg. Salary
$15.43
Avg. Hourly Rate

Average additional compensation for this job:

Bonus

$2,004

Profit Sharing

$1,766

Commission

$1,500

The average pay for a Social Media Manager is $15.43 per hour.

The average pay for a Social Media Manager is $49,049 per year.

$10
10%
$15
50%
$27
90%
MEDIAN $15
$32k
10%
$49k
50%
$75k
90%
MEDIAN $49,049
$31,602 - $74,933
$32K
$49K
$75K
MEDIAN: $49,049
10%
50%
90%

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$10.21 - $27.15
$10
$15
$27
MEDIAN: $15.43
10%
50%
90%

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$0$74K
Salary $31,602 - $74,933
Bonus $0.00 - $8,202
Profit Sharing $0.00 - $8,054
Commission $99.67 - $11,635
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,364 - $73,649
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2018
  • Individuals Reporting: 3,136
Hourly Data $0$38
Hourly Rate $10.21 - $27.15
Hourly Tips $0.14
Overtime $14.67 - $38.73
Annual Data $0$73K
Bonus $0.00 - $8,202
Commission $99.67 - $11,635
Profit Sharing $0.00 - $8,054
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,364 - $73,649
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2018
  • Individuals Reporting: 1,166

Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

Read More...

Social Media Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Manager


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Though it's uncommon, some Social Media Managers move into roles as Marketing Directors, where pay is an average $80K per year. When Social Media Managers are ready for the next step in their careers, they often become Social Media Directors or Digital Marketing Managers. Those roles pay an additional $10K and $19K, respectively.

Social Media Manager Job Listings

Popular Skills for Social Media Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategy, Strategic Marketing, Strategic Planning, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Web Content Management, and Editing. Skill sets containing Social Media Optimization also tend to include Blogging and Marketing Communications. Most people familiar with Social Media Marketing also know Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Pay by Experience for a Social Media Manager has a positive trend. An entry-level Social Media Manager with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 1,713 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $58,000 based on 597 salaries. An experienced Social Media Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 118 salaries. A Social Media Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $68,000 based on 18 salaries.

Pay Difference by Location

National Average: $45,230

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 60 percent, Social Media Managers in San Francisco receive some of the highest pay in the country. Social Media Managers will also find cushy salaries in New York (+21 percent), Los Angeles (+14 percent), Washington (+14 percent), and Seattle (+12 percent). In Houston, salaries are 6 percent below the national average and represent the lowest-paying market. Not at the bottom but still paying below the median are employers in Philadelphia and Austin (5 percent lower and 3 percent lower, respectively).

Social Media Manager Reviews

Q: What is it like working as a Social Media Manager?

Social Media Manager in New York:
"Pros and Cons of being a Social Media Manager."
Pros: I get to engage with people online in social media, blog about news in the urban communities, and I get to be creative and have a creative voice.
Cons: Social media can get over-exhausting sometimes, being on social media all the time can wear me out depending on the hours I spend on it. There are times where I just need a break from it.

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Irvine:
"Laid Back, Fun Job as Social Media Manager."
Pros: My office is extremely laid back - causal clothing, music blasting, ping pong table and video games in the break room, nerf-gun wars break out occasionally, the atmosphere is great.
Cons: As a social media manager, my job can be a bit monotonous. There is no end goal - no problem to solve - just constantly updating and providing content for the community. This can be hard to deal with as a person who enjoys having spelled-out, specific goals.

Social Media Manager in Los Angeles:
"Loving the work."
Pros: It requires creativity and intelligence.
Cons: Not too much money in it.

Social Media Manager in Denver:
"Its easy."
Pros: I get to work from home and work on the computer.
Cons: Not making much money.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Social Media Manager in Atlanta:
"I Wish I Had A Marketing And Journalism Degree."
Be well rounded with full marketing background - not just social media - be well versed in web design and development, email marketing, etc...

Related Job Salaries

Key Stats for Social Media Manager

Gender

Female
73 %
Male
27 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 665 votes.
Less than 1 year
4%
1-4 years
62%
5-9 years
28%
10-19 years
6%
20 years or more
1%

Experience Affects Social Media Manager Salaries

Late-Career
▲50%

▲38%

▲27%

National Average
$45,000

▼8%

Skills That Affect Social Media Manager Salaries

▲10%




National Average
$45,000



Social Media Marketing
▼2%



▼4%

▼8%


▼9%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 665 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
28%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 66%
dental benefits
Dental: 55%
vision benefits
Vision: 47%
no benefits
None: 33%