Search Engine Marketing (SEM) Manager Salary

The average Search Engine Marketing Manager in the United States earns approximately $66K annually. Cash earnings of Search Engine Marketing Managers can occasionally include $11K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $42K to almost $99K. Location is the biggest factor affecting pay for this group, followed by years of experience. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Job satisfaction for Search Engine Marketing Managers is high. The majority of Search Engine Marketing Managers (61 percent) survey respondents are male. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Read More
$40,945 - $90,982
$41K
$66K
$91K
MEDIAN: $65,913
10%
50%
90%

Add this chart to your site: 640px    300px

$10.21 - $50.34
$10
$17
$50
MEDIAN: $16.65
10%
50%
90%

Add this chart to your site: 640px    300px

$0$97K
Salary $40,945 - $90,982
Bonus $789 - $11,878
Profit Sharing $1,160 - $11,500
Commission $19,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,129 - $97,537
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 253
Hourly Data $0$50
Hourly Rate $10.21 - $50.34
Overtime $28.50
Annual Data $0$97K
Bonus $789 - $11,878
Commission $19,200
Profit Sharing $1,160 - $11,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,129 - $97,537
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 12

Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

Read More...

Search Engine Marketing (SEM) Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

Search Engine Marketing (SEM) Manager Job Listings

Popular Skills for Search Engine Marketing (SEM) Manager


Survey results suggest that Search Engine Marketing Managers put a wide range of professional skills to use. Most notably, skills in Web Analytics, Online Marketing, Search Engine Marketing, and Google Ad Words are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing, Search Engine Optimization, and Google Analytics. Those educated in Search Engine Marketing tend to be well versed in Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $66,886

Larger city markers indicate a job is popular in that location.

Seattle is home to an above-average pay rate for Search Engine Marketing Managers, 52 percent higher than the national average. Search Engine Marketing Managers will also find cushy salaries in San Francisco (+23 percent) and New York (+18 percent). Search Engine Marketing Managers in Portland earn salaries far below the national average by 38 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Two other places where employers offer below-median salaries are Austin (17 percent less) and Philadelphia (10 percent less).

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Manager

Gender

Female
40 %
Male
60 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.
Less than 1 year
2%
1-4 years
47%
5-9 years
41%
10-19 years
10%
20 years or more
0%

Experience Affects Search Engine Marketing (SEM) Manager Salaries

▲14%

▲10%

National Average
$67,000

▼10%

Skills That Affect Search Engine Marketing (SEM) Manager Salaries


National Average
$67,000

Online Marketing
▼1%





Social Media Marketing
▼19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
2%
1-4 years
47%
5-9 years
41%
10-19 years
10%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 81%
vision benefits
Vision: 75%
no benefits
None: 9%