▼28%
$59,717
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$48k
MEDIAN
$60k
90%
$122k
The average salary for a Search Engine Marketing (SEM) Specialist is $59,717 in 2025
Base Salary
$48k - $122k
Bonus
$0 - $6k
Total Pay
$49k - $106k
Is Average Mid-Career Search Engine Marketing (SEM) Specialist with Microsoft Excel Skills Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Search Engine Marketing (SEM) Specialists?
▼21%
What Do Search Engine Marketing (SEM) Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Search Engine Marketing (SEM) Specialist
Medical
100%
Dental
93%
Vision
71%
Gender Breakdown for Search Engine Marketing (SEM) Specialists
Male
55.6%
Female
44.4%
This data is based on 9 survey responses. Learn more about the gender pay gap.
FAQs About Search Engine Marketing (SEM) Specialists
What is the highest pay for Search Engine Marketing (SEM) Specialists?
Our data indicates that the highest pay for a Search Engine Marketing (SEM) Specialist is $122k / year
What is the lowest pay for Search Engine Marketing (SEM) Specialists?
Our data indicates that the lowest pay for a Search Engine Marketing (SEM) Specialist is $48k / year
How can Search Engine Marketing (SEM) Specialists increase their salary?
Increasing your pay as a Search Engine Marketing (SEM) Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Search Engine Marketing (SEM) Specialist that oversees more junior Search Engine Marketing (SEM) Specialists, this experience can increase the likelihood to earn more.