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The average pay for a Search Engine Marketing (SEM) Specialist with Google Analytics skills is $35.86 per hour.

The average pay for a Search Engine Marketing (SEM) Specialist with Google Analytics skills is $55,963 per year.

MEDIAN $35.86
MEDIAN $55,963
$46,540 - $72,553
MEDIAN: $55,963

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Salary $46,540 - $72,553
Bonus $7,500
Profit Sharing $2,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$47,344 - $94,880
  • Country: United States
  • Currency: USD
  • Updated: 10 Dec 2018
  • Individuals Reporting: 25

Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.


Search Engine Marketing (SEM) Specialist Tasks

  • Assist in the development and implementation of banner advertising, email and online marketing strategies.
  • Compile and organize website traffic data using tracking tools.
  • Coordinate transfer of incoming and outgoing internet information.

Search Engine Marketing (SEM) Specialist Job Listings

Search Engine Marketing (SEM) Specialist Reviews

Q: What is it like working in Charleston, South Carolina?

Search Engine Marketing (SEM) Specialist in Charleston, South Carolina:
"Love the people, but do I like my job?"
Pros: It's a beautiful city. People are casual and have a work hard, play harder mentality
Cons: The cost of living is higher than what people get paid.

Search Engine Marketing (SEM) Specialist in Bend:
"Add resources for increased efficiency."
Pros: I love the people on my team, benefits at work are pretty good and we have an opportunity to really help out the company in a financial way where most other departments are not able to do that.
Cons: We're still pursuing more resources and higher scale-ability, since a lot of our processes are still manual, and other teams who depend on our services aren't trained very well in regards to our abilities and best practices, which also affects our efficiency.

Search Engine Marketing (SEM) Specialist in St. Paul:
"Resident SEM Queen."
Pros: Challenging. Creative. Interacting with reps. Campaign analysis. Campaign optimization. Contributing to revenue. Training. Campaign management. Paid parking. 7.5 hour work day.
Cons: No support from managers. No advancement opportunities. No recognition from immediate managers. Minimal annual increases. Minimal employee appreciation. No team building. Tense working environment.

Key Stats for Search Engine Marketing (SEM) Specialist


38 %
63 %
5-9 years
10-19 years


38 %
63 %

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 91%
vision benefits
Vision: 78%
no benefits
None: 9%