Social Media Specialist Salary

Social Media Specialists in the United States can expect only a modest salary, with average pay of just $41K annually. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Job satisfaction is reported as high by the vast majority of workers. Health benefits are not enjoyed by everyone in this line of work, and one in four lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by a majority. Most Social Media Specialists survey respondents are women (74 percent). The data for this synopsis comes from respondents who took the PayScale salary survey.

$30,533 - $59,076
$31K
$41K
$59K
MEDIAN: $41,097
10%
50%
90%

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$11.49 - $24.61
$11
$16
$25
MEDIAN: $16.10
10%
50%
90%

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$0$59K
Salary $30,533 - $59,076
Bonus $0.00 - $5,099
Profit Sharing $2,000
Commission $2,600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,282 - $57,909
  • Country: United States
  • Currency: USD
  • Updated: 12 Oct 2017
  • Individuals Reporting: 639
Hourly Data $0$34
Hourly Rate $11.49 - $24.61
Overtime $20.43 - $34.66
Annual Data $0$57K
Bonus $0.00 - $5,099
Commission $2,600
Profit Sharing $2,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,282 - $57,909
  • Country: United States
  • Currency: USD
  • Updated: 12 Oct 2017
  • Individuals Reporting: 278

Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Common Career Paths for Social Media Specialist


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Social Media Specialists who transition into a Digital Marketing Manager role may receive large pay increases as the latter position pays an average $64K per year.

Social Media Specialist Job Listings

Popular Skills for Social Media Specialist


Survey results imply that Social Media Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. At the other end of the pay range are skills like Adobe Photoshop, Customer Service, and Graphic Design. Most people skilled in Content Management are similarly competent in Marketing Communications.

Pay Difference by Location

National Average: $39,632

Larger city markers indicate a job is popular in that location.

For Social Media Specialists, New York provides a pay rate that is 33 percent greater than the national average. Social Media Specialists can also look forward to large paychecks in cities like San Francisco (+31 percent), Washington (+24 percent), Seattle (+24 percent), and Atlanta (+11 percent). Social Media Specialists in Miami earn salaries far below the national average by 27 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Phoenix (10 percent lower) and Philadelphia (2 percent lower).

Social Media Specialist Reviews

Q: What is it like working as a Social Media Specialist?

Social Media Specialist in Portland:
"Perks."
Pros: Flexibility, company culture, supportive bosses, friendly coworkers, challenging.
Cons: Uninspiring clients, low pay, not very structured, minimal support.

Social Media Specialist in Atlanta:
"Corporations - where creativity flatlines."
Pros: The company is supportive and cares about their employees. My co-workers are helpful and a breeze to work with. I enjoy the social media and writing aspects of my job, I.e. Curating for content, developing content ideas, producing content etc.
Cons: However, working for an older and well-established company means that many people don't understand all that social media can do and are often hesitant to aggressively pursue it.

Related Job Salaries

Key Stats for Social Media Specialist

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 150 votes.
Less than 1 year
5%
1-4 years
75%
5-9 years
17%
10-19 years
3%
20 years or more
0%

Experience Affects Social Media Specialist Salaries

▲19%

▲17%

National Average
$40,000

▼2%

Skills That Affect Social Media Specialist Salaries

Strategic Marketing
▲15%

Search Engine Optimization (SEO)
▲3%


▲1%

Social Media Marketing
▼0%

National Average
$40,000


Marketing Communications
▼1%


Web Analytics
▼2%



▼3%


Customer Service
▼9%

Adobe Photoshop
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 150 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
5%
1-4 years
75%
5-9 years
17%
10-19 years
3%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 66%
vision benefits
Vision: 56%
no benefits
None: 24%