$41,834
Avg. Salary
$16.26
Avg. Hourly Rate

Average additional compensation:

$1,260

Bonus

$1,827

Profit Sharing

$600

Commission

What am I worth?
How should I pay?

The average pay for a Social Media Specialist is $16.26 per hour.

The median Social Media Specialist has a base pay of $41,834. Salaries generally range from $31k to $60k. The median bonus is $1,260. Skills that can affect salary include Social Media Marketing, Content Management, Social Media Optimization, Marketing Communications, Media / Public Relations, Web Content Management, Copywriting, Graphic Design, Online Marketing, Blogging, Customer Service, Adobe Photoshop, Search Engine Optimization (SEO), Web Analytics, Strategic Marketing.
$11.62
10%
$16.26
50%
$24.45
90%
MEDIAN $16.26
$31k
10%
$42k
50%
$60k
90%
MEDIAN $41,834
$30,761 - $60,072
$31K
$42K
$60K
MEDIAN: $41,834
10%
50%
90%

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$11.62 - $24.45
$12
$16
$24
MEDIAN: $16.26
10%
50%
90%

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$0$60K
Salary $30,761 - $60,072
Bonus $9.70 - $5,098
Profit Sharing $493 - $3,548
Commission $600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,001 - $58,705
  • Country: United States
  • Currency: USD
  • Updated: 10 Feb 2019
  • Individuals Reporting: 1,176
Hourly Data $0$38
Hourly Rate $11.62 - $24.45
Overtime $19.45 - $38.11
Annual Data $0$58K
Bonus $9.70 - $5,098
Commission $600
Profit Sharing $493 - $3,548
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,001 - $58,705
  • Country: United States
  • Currency: USD
  • Updated: 10 Feb 2019
  • Individuals Reporting: 582

Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

Read More...
Social Media Specialist Tasks
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Social Media Specialist Pay By Employer

$0$54K

T-Mobile, Inc.
7 profiles
$42,632

Common Career Paths for Social Media Specialist


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Social Media Specialists who transition into a Digital Marketing Manager role may receive large pay increases as the latter position pays an average $64K per year.

Social Media Specialist Job Listings

Popular Skills for Social Media Specialist


Survey results imply that Social Media Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. At the other end of the pay range are skills like Adobe Photoshop, Customer Service, and Graphic Design. Most people skilled in Content Management are similarly competent in Marketing Communications.

Pay Difference by Location

National Average: $40,037

Larger city markers indicate a job is popular in that location.

For Social Media Specialists, New York provides a pay rate that is 33 percent greater than the national average. Social Media Specialists can also look forward to large paychecks in cities like San Francisco (+31 percent), Washington (+24 percent), Seattle (+24 percent), and Atlanta (+11 percent). Social Media Specialists in Miami earn salaries far below the national average by 27 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Phoenix (10 percent lower) and Philadelphia (2 percent lower).

Social Media Specialist Reviews

Q: What is it like working as a Social Media Specialist?

Social Media Specialist in Norfolk:
"Write Content."
Pros: Relaxed work environment, kind coworkers, social media.
Cons: Repetitive, boring, feels meaningless, not passionate about it.

Social Media Specialist in Denver:
"Data is key."
Defining success through hard data is the most important part of your job. No matter how creative you are with your content you have to demonstrate the merit of your strategy.

Social Media Specialist in Melbourne:
Take interest and care about what you do.

Social Media Specialist in Edgewater:
"I work from home overlooking Manhattan."
Pros: Tranquil and yet close to shops and restaurants.
Cons:

Social Media Specialist in Portland:
"Perks."
Pros: Flexibility, company culture, supportive bosses, friendly coworkers, challenging.
Cons: Uninspiring clients, low pay, not very structured, minimal support.

Social Media Specialist in Louisville:
"Social Media Analyst."
After years of having a quiet presence in the growth and development of small and large corporations around the World. "Social Media Management" has finally became accepted into the world of IT. I look forward to crafting my skills and expertise on a daily basis. Studying new applications and additions to existing platforms, I am honored to be a part of this new niche industry.

Social Media Specialist in Atlanta:
"Corporations - where creativity flatlines."
Pros: The company is supportive and cares about their employees. My co-workers are helpful and a breeze to work with. I enjoy the social media and writing aspects of my job, I.e. Curating for content, developing content ideas, producing content etc.
Cons: However, working for an older and well-established company means that many people don't understand all that social media can do and are often hesitant to aggressively pursue it.

Related Job Salaries

Key Stats for Social Media Specialist

Gender

Female
76 %
Male
23 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 281 votes.
Less than 1 year
5%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
0%

Experience Affects Social Media Specialist Salaries

▲17%

▲16%

National Average
$40,000

▼3%

Skills That Affect Social Media Specialist Salaries

Strategic Marketing
▲14%

Search Engine Optimization (SEO)
▲2%


▼0%

National Average
$40,000

Social Media Marketing
▼1%


Marketing Communications
▼2%


Web Analytics
▼3%



▼4%


Customer Service
▼10%

Adobe Photoshop
▼15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 281 votes.

Gender

Female
76 %
Male
23 %

Years of Experience

Less than 1 year
5%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 72%
dental benefits
Dental: 62%
vision benefits
Vision: 54%
no benefits
None: 27%