▼16%
$49,017
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$36k
MEDIAN
$49k
90%
$66k
The average salary for a Social Media Specialist is $49,017 in 2023
Base Salary
$36k - $66k
Bonus
$482 - $5k
Profit Sharing
$425 - $14k
Commission
$491 - $5k
Total Pay
$32k - $65k
Is Average Social Media Specialist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Find your market worth – how it works:
How do Social Media Specialists Rate Their Jobs?
Based on 209 responses, the job of Social Media Specialist has received a job satisfaction rating of 3.75 out of 5. On average, Social Media Specialists are highly satisfied with their job.
Common Health Benefits for a Social Media Specialist
Medical
71%
Dental
63%
Vision
57%
None
28%
Gender Breakdown for Social Media Specialists
Female
83.0%
Male
15.5%
Prefer to self-define
1.5%
This data is based on 678 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $66k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $36k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.