The average salary for a Social Media Specialist is $43,133.
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$31k - $61k
$24 - $5k
$489 - $5k
$0 - $600
$28k - $60k
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Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from …Read more
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Popular Employer Salaries for Social Media Specialist
The top respondents for the job title Social Media Specialist are from the companies T-Mobile, Inc., International Business Machines (IBM) Corp. and The Mattress Firm, Inc. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $68,314. T-Mobile, Inc. pays the lowest at around $42,835.
Explore the most common career paths for Social Media Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Specialist
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Social Media Specialist Job Listings
Popular Skills for Social Media Specialist
Social Media Marketing
Social Media Optimization
Skills in Social Media Marketing, Content Management, Social Media Optimization and Copywriting are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications.
Pay by Experience Level for Social Media Specialist
An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $37,192 based on 91 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of $41,740 based on 1,313 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of $50,319 based on 321 salaries. An experienced Social Media Specialist with 10-19 years of experience earns an average total compensation of $51,665 based on 56 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,000.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Social Media Specialist in their job title in Seattle, Washington earn an average of 24.8% more than the national average. These job titles also find higher than average salaries in New York, New York (24.4% more) and Austin, Texas (12.5% more).
Years of Experience
This data is based on 1,786 survey responses.
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