The average salary for a Social Media Specialist is $44,704.
Social Media Specialist by
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What Do Social Media Specialists Do?
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from …Read more
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Job Satisfaction for Social Media Specialist
Popular Employer Salaries for Social Media Specialist
The top respondents for the job title Social Media Specialist are from the companies T-Mobile, Inc., International Business Machines (IBM) Corp. and The Mattress Firm, Inc. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $67,160. Other companies that offer high salaries for this role include T-Mobile, Inc., earning around $54,000. The Mattress Firm, Inc pays the lowest at around $46,469. Planned Parenthood also pays on the lower end of the scale, paying $52,000.
Explore the most common career paths for Social Media Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
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Digital Marketing Manager
Somewhat common (8 - 20%)
Social Media Specialist Job Listings
What Are Popular Skills for Social Media Specialists?
Skills in Social Media Marketing, Content Management, Social Media Optimization and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Copywriting.
What is the Pay by Experience Level for Social Media Specialists?
An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $38,304 based on 85 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of $43,503 based on 1,218 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of $50,844 based on 305 salaries. An experienced Social Media Specialist with 10-19 years of experience earns an average total compensation of $54,421 based on 42 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,000.
Pay Difference by Location
Employees with Social Media Specialist in their job title in Seattle, Washington earn an average of 22.1% more than the national average. These job titles also find higher than average salaries in New York, New York (19.5% more) and Austin, Texas (11.2% more). The lowest salaries can be found in Chicago, Illinois (1.0% less).
Years of Experience
This data is based on 1,655 survey responses.