$45,171
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$34k
MEDIAN
$45k
90%
$62k
The average salary for a Social Media Specialist is $45,171
Base Salary
$34k - $62k
Bonus
$237 - $5k
Profit Sharing
$101 - $3k
Commission
$262 - $2k
Total Pay
$29k - $61k
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What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Find your market worth – how it works:



Job Satisfaction for Social Media Specialist
Based on 286 responses, the job of Social Media Specialist has received a job satisfaction rating of 3.73 out of 5. On average, Social Media Specialists are highly satisfied with their job.
Gender Breakdown
Female
78.8%
Male
20.2%
Prefer to self-define
1.0%
This data is based on 935 survey responses. Learn more about the gender pay gap.
Common Health Benefits
Medical
71%
Dental
61%
Vision
55%
None