▼17%
$52,933
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$40k
MEDIAN
$53k
90%
$71k
The average salary for a Social Media Specialist is $52,933 in 2025
Base Salary
$40k - $71k
Bonus
$426 - $6k
Profit Sharing
$4 - $20k
Commission
$0 - $3k
Total Pay
$35k - $69k
Is Average Social Media Specialist Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Find your market worth – how it works:
How do Social Media Specialists Rate Their Jobs?
Based on 79 responses, the job of Social Media Specialist has received a job satisfaction rating of 3.83 out of 5. On average, Social Media Specialists are highly satisfied with their job.
Common Health Benefits for a Social Media Specialist
Medical
74%
Dental
65%
Vision
58%
None
26%
Gender Breakdown for Social Media Specialists
Female
85.2%
Male
14.3%
Prefer to self-define
0.5%
This data is based on 364 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $71k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $40k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.