Average Social Media Specialist Salary

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The average salary for a Social Media Specialist is $43,133.
MEDIAN $43,133
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United States (change)
$31k - $61k
$24 - $5k
Profit Sharing
$489 - $5k
$0 - $600
Total Pay
$28k - $60k

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Job Description for Social Media Specialist

Social Media Specialist Tasks
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Popular Employer Salaries for Social Media Specialist

The top respondents for the job title Social Media Specialist are from the companies T-Mobile, Inc., International Business Machines (IBM) Corp. and The Mattress Firm, Inc. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $68,314. T-Mobile, Inc. pays the lowest at around $42,835.

Career Paths

Explore the most common career paths for Social Media Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Specialist
Social Media Manager
Digital Marketing Manager
Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Specialist Job Listings

Popular Skills for Social Media Specialist

Skills in Social Media Marketing, Content Management, Social Media Optimization and Copywriting are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications.

Pay by Experience Level for Social Media Specialist

An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $37,192 based on 91 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of $41,740 based on 1,313 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of $50,319 based on 321 salaries. An experienced Social Media Specialist with 10-19 years of experience earns an average total compensation of $51,665 based on 56 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,000.
Employees with Social Media Specialist in their job title in Seattle, Washington earn an average of 24.8% more than the national average. These job titles also find higher than average salaries in New York, New York (24.4% more) and Austin, Texas (12.5% more).

Years of Experience

This data is based on 1,786 survey responses.
Entry Level
Early Career
Mid Career
Late Career