Average Social Media Specialist Salary

The top respondents for the job title Social Media Specialist are from the companies T-Mobile, Inc., International Business Machines (IBM) Corp. and The Mattress Firm, Inc. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $67,160. Other companies that offer high salaries for this role include T-Mobile, Inc., earning around $54,000. The Mattress Firm, Inc pays the lowest at around $46,469. Planned Parenthood also pays on the lower end of the scale, paying $52,000.

Skills in Social Media Marketing, Content Management, Social Media Optimization and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Copywriting.

An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $38,304 based on 85 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of $43,503 based on 1,218 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of $50,844 based on 305 salaries. An experienced Social Media Specialist with 10-19 years of experience earns an average total compensation of $54,421 based on 42 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,000.

Employees with Social Media Specialist in their job title in Seattle, Washington earn an average of 22.1% more than the national average. These job titles also find higher than average salaries in New York, New York (19.5% more) and Austin, Texas (11.2% more). The lowest salaries can be found in Chicago, Illinois (1.0% less).