The average pay for a Social Media Specialist is $16.26 per hour.
The median Social Media Specialist has a base pay of $41,834. Salaries generally range from $31k to $60k. The median bonus is $1,260. Skills that can affect salary include Social Media Marketing, Content Management, Social Media Optimization, Marketing Communications, Media / Public Relations, Web Content Management, Copywriting, Graphic Design, Online Marketing, Blogging, Customer Service, Adobe Photoshop, Search Engine Optimization (SEO), Web Analytics, Strategic Marketing.
$11.62
10%
$16.26
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$24.45
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MEDIAN $16.26
$31k
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$42k
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$60k
90%
MEDIAN $41,834
$30,761 - $60,072
$31K
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$42K
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$60K
MEDIAN: $41,834
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90%
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$11.62 - $24.45
$12
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MEDIAN: $16.26
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XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
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$28,001 - $58,705
Country: United States
Currency: USD
Updated: 10 Feb 2019
Individuals Reporting: 582
Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.
Most companies that utilize social media experts do so as on-site employees who work in the marketing or customer care department, though some businesses allow their social media expert to work from home. In rare instances, an independent contractor may hire out their social media skills on a client-by-client basis. Depending on the company, a social media expert may work in an office environment with other employees who fulfill similar job functions, or they may work from a home office as a telecommuting employee or an independent contractor.
There is no formal education for the position of social media expert, though many employers require potential hires to hold bachelor's degrees in marketing, communications, or a related field. Individuals who work as independent social media experts often have extensive experience working with those mediums, which includes proven track record of success with different clients and campaigns. (Copyright 2019 PayScale.com)
Social Media Specialist Tasks
Write, develop, and strategize for online content production and scheduling.
Assist with crisis and negative news communications.
Develop outreach and partner programs with relevant individuals and communities.
Track metrics on audience, content, views, and competitors.
Work with teams to identify social media content, topics, and information flow.
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Social Media Specialists who transition into a Digital Marketing Manager role may receive large pay increases as the latter position pays an average $64K per year.
Social Media Specialist Job Listings
Popular Skills for Social Media Specialist
Survey results imply that Social Media Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. At the other end of the pay range are skills like Adobe Photoshop, Customer Service, and Graphic Design. Most people skilled in Content Management are similarly competent in Marketing Communications.
For Social Media Specialists, New York provides a pay rate that is 33 percent greater than the national average. Social Media Specialists can also look forward to large paychecks in cities like San Francisco (+31 percent), Washington (+24 percent), Seattle (+24 percent), and Atlanta (+11 percent). Social Media Specialists in Miami earn salaries far below the national average by 27 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Phoenix (10 percent lower) and Philadelphia (2 percent lower).
Social Media Specialist Reviews
Q: What is it like working as a Social Media Specialist?
Social Media Specialist in Norfolk:
"Write Content."
Pros: Relaxed work environment, kind coworkers, social media.
Cons: Repetitive, boring, feels meaningless, not passionate about it.
Social Media Specialist in Denver:
"Data is key."
Defining success through hard data is the most important part of your job. No matter how creative you are with your content you have to demonstrate the merit of your strategy.
Social Media Specialist in Melbourne:
Take interest and care about what you do.
Social Media Specialist in Edgewater:
"I work from home overlooking Manhattan."
Pros: Tranquil and yet close to shops and restaurants.
Cons:
Social Media Specialist in Portland:
"Perks."
Pros: Flexibility, company culture, supportive bosses, friendly coworkers, challenging.
Cons: Uninspiring clients, low pay, not very structured, minimal support.
Social Media Specialist in Louisville:
"Social Media Analyst."
After years of having a quiet presence in the growth and development of small and large corporations around the World. "Social Media Management" has finally became accepted into the world of IT. I look forward to crafting my skills and expertise on a daily basis. Studying new applications and additions to existing platforms, I am honored to be a part of this new niche industry.
Social Media Specialist in Atlanta:
"Corporations - where creativity flatlines."
Pros: The company is supportive and cares about their employees. My co-workers are helpful and a breeze to work with. I enjoy the social media and writing aspects of my job, I.e. Curating for content, developing content ideas, producing content etc.
Cons: However, working for an older and well-established company means that many people don't understand all that social media can do and are often hesitant to aggressively pursue it.
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