Average Social Media Specialist Salary

The top respondents for the job title Social Media Specialist are from the companies T-Mobile, Inc., International Business Machines (IBM) Corp. and The Mattress Firm, Inc. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $68,314. T-Mobile, Inc. pays the lowest at around $42,835.

Skills in Social Media Marketing, Content Management, Social Media Optimization and Copywriting are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications.

An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $37,192 based on 91 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of $41,740 based on 1,313 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of $50,319 based on 321 salaries. An experienced Social Media Specialist with 10-19 years of experience earns an average total compensation of $51,665 based on 56 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,000.

Employees with Social Media Specialist in their job title in Seattle, Washington earn an average of 24.8% more than the national average. These job titles also find higher than average salaries in New York, New York (24.4% more) and Austin, Texas (12.5% more).