Entry-Level Social Media Specialist Salary

Entry-Level Social Media Specialists aren't exactly in the most profitable line of business; these folks earn a belt-tightening average of $40K annually. Female Entry-Level Social Media Specialists make up most of the survey respondents at 74 percent. The majority of workers are highly satisfied with their job. Health benefits are not enjoyed by everyone in this line of work, and close to a fourth lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by a majority. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,140 - $55,487
$30K
$40K
$55K
MEDIAN: $40,389
10%
50%
90%

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$11.51 - $24.31
$12
$16
$24
MEDIAN: $16.03
10%
50%
90%

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$0$55K
Salary $30,140 - $55,487
Bonus $0.00 - $5,037
Profit Sharing $1,965
Commission $2,600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,912 - $54,862
  • Country: United States
  • Currency: USD
  • Updated: 16 Oct 2017
  • Individuals Reporting: 574
Hourly Data $0$34
Hourly Rate $11.51 - $24.31
Overtime $20.61 - $34.09
Annual Data $0$54K
Bonus $0.00 - $5,037
Commission $2,600
Profit Sharing $1,965
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,912 - $54,862
  • Country: United States
  • Currency: USD
  • Updated: 16 Oct 2017
  • Individuals Reporting: 250

Social Media Specialist Job Listings

Pay Difference by Location

National Average: $39,076

Larger city markers indicate a job is popular in that location.

With a pay rate for Entry-Level Social Media Specialists that is 33 percent greater than the national average, New York offers a comfortable salary for those in this profession. Entry-Level Social Media Specialists can also look forward to large paychecks in cities like San Francisco (+31 percent), Seattle (+25 percent), Washington (+22 percent), and Atlanta (+12 percent). Phoenix is the lowest-paying area, 13 percent south of the national average. Two other places where employers offer below-median salaries are Austin (9 percent less) and Los Angeles (7 percent less).

Social Media Specialist Advice

Q: What do you wish you knew about your job when you first started out?

Social Media Specialist in Denver:
"Data is key."
Defining success through hard data is the most important part of your job. No matter how creative you are with your content you have to demonstrate the merit of your strategy.

Social Media Specialist in Melbourne:
Take interest and care about what you do.

Social Media Specialist in Louisville:
"Social Media Analyst."
After years of having a quiet presence in the growth and development of small and large corporations around the World. "Social Media Management" has finally became accepted into the world of IT. I look forward to crafting my skills and expertise on a daily basis. Studying new applications and additions to existing platforms, I am honored to be a part of this new niche industry.

Key Stats for Social Media Specialist

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 140 votes.
Less than 1 year
5%
1-4 years
83%
5-9 years
12%

Skills That Affect Social Media Specialist Salaries

Customer Relationship Management (CRM)
▲15%

Customer Relations
▲10%


▲1%

Social Media Marketing
▼0%

National Average
$39,000




Web Content Management
▼3%

Online Marketing
▼4%

Graphic Design
▼7%

Blogging
▼7%

Web Analytics
▼8%

Customer Service
▼9%

Adobe Photoshop
▼10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 140 votes.

Gender

Female
75 %
Male
25 %

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 65%
vision benefits
Vision: 54%
no benefits
None: 25%