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What Do Sports Information Directors Do?
A sports information director is a key individual working in a university athletics department. The SID acts as an information and communications go-between for the department and interested media outlets. He or she helps to provide player information, statistics, and background information on all sanctioned, official sports at the school. He or she also helps to set up interviews with coaches, trainers, and players and generally provides information to promote school athletic programs. Media re
Sports Information Director Tasks
Collect, organize, analyze, promote, and disseminate information on competitive academic programs and games.
Update player and team information, including portraits and social media.
Coordinate interviews, media access, fund raising events, and press releases.
Act as local expert on state and federal rules and requirements.
Work with the media and internal departments to provide data and promote programs and games.
Explore the most common career paths for Sports Information Director. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Skills that pay less than market rate include Press Releases, Graphic Design, Social Media Marketing, Sports Stats and Media / Public Relations.
What is the Pay by Experience Level for Sports Information Directors?
An entry-level Sports Information Director with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $33,832 based on 5 salaries. An early career Sports Information Director with 1-4 years of experience earns an average total compensation of $35,076 based on 68 salaries. A mid-career Sports Information Director with 5-9 years of experience earns an average total compensation of $40,478 based on 30 salaries. An experienced Sports Information Director with 10-19 years of experience earns an average total compensation of $41,849 based on 24 salaries. In their late career (20 years and higher), employees earn an average total compensation of $50,000.