Account Planner Salary

The average salary for an Account Planner is $51,001 per year. People in this job generally don't have more than 10 years' experience.

$38,339 - $74,706
$38K
$51K
$75K
MEDIAN: $51,226
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$38,339 - $74,706  
   
Bonus
$985 - $5,045  
Profit Sharing
$1,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,631 - $76,138  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 66

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United States (change)

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Job Description for Account Planner

Sometimes referred to as strategist or strategic planner, account planners must effectively present consumers' needs and desires to their company. They serve as a direct link between the consumer and their company, delivering information to colleagues that is used to create the most effective possible advertisements and products. Account planners use research, planning, trend analysis, and consultation with consumers to accurately determine consumers' needs; to gather this information, some planners conduct focus groups or surveys as well.

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Account Planner Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client's target audience.
  • Work together with clients to establish an advertising campaign's objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.

Account Planner Job Listings

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Key Stats for Account Planner

Gender

Female
67 %
Male
33 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 6 votes.
Less than 1 year
4%
1-4 years
70%
5-9 years
20%
10-19 years
4%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Account Planner Salaries

Late-Career
▲179%

Mid-Career
▲23%

National Average
$52,000

▼3%

Skills That Affect Account Planner Salaries

Strategic Planning
▲4%

Branding
▲3%

Market Research
▼0%

National Average
$52,000

Advertising
▼10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 6 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
4%
1-4 years
70%
5-9 years
20%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 73%
vision benefits
Vision: 67%
no benefits
None: 12%
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