Creative departments in media and marketing will normally have an art director who works to set the graphic look and feel of websites, magazines, or marketing campaigns. An associate art director works alongside a senior art director, providing assistance and input on these design decisions. The associate art director also will typically be delegated the more routine artistic tasks to carry out.
An associate art director working in a media company will typically work with the art director in helping to scheme out key creative areas like layouts of physical or web pages. The associate will help to create preliminary schematics and sketches that incorporate color, branding patterns, and applicable logos. These help the artistic director to have a physical representation of the work to be done, and also benefit graphic artists and designers who will be tasked with creating the finished product. In fact, the associate art director may be the first set of eyes on submitted creative work. He or she will then edit, adjust, and return for revision. When the associate is satisfied, the senior art director will then typically have final approval before publication.
To work as an associate art director, a person will typically pursue an associate’s or bachelor’s degree in graphic art design or a similar discipline. A candidate in this area must be comfortable with using computer software in the design process, and he or she will typically possess prior experience as a graphic designer or artist. Most associate art directors work in a studio or office environment during regular business hours of the week.
Associate Art Director Tasks
Liaise with creative teams and other departments for continuity and efficiency.
Review and recommend changes to portfolios and campaigns, ensuring fit with brand.
Create and prototype initiatives and campaigns.
Meet with clients to identify requirements, pitch ideas, and present campaigns.