The insurance sales representative takes on the responsibility of communicating with new and existing clients for the purpose of selling insurance policies, advising clients, and gathering information. These representatives are tasked not only with selling a policy to clients, but also with developing strong working relationships by getting to know clients' needs, resources, and property or persons to be insured. As many insurance agencies offer many different types of insurance, the insurance sales representative must know all available policies and remain up to date on organizational practices and requirements.
A successful insurance sales representative must possess a number of skill sets. Effective verbal and written communications skills are necessary to establish and maintain contact with new customers and existing clients, as well as educating them about coverage and premiums. Strong analytical skills are necessary to perform calculations, compute financial data, and produce accurate estimates. Knowledge of computer systems, especially word processing and financial software, is also important.
Employers prefer prospective applicants to have an educational background in business or economics, though an applicant who displays proven ability and has a significant sales background may also be considered. Insurance agents must also be licensed, and separate licenses are required to sell different kinds of insurance such as life, property, and health.
Insurance Sales Representative Tasks
- Process the paperwork to enroll customers in policies and calculate premiums.
- Explain insurance policies to customers and help them customize policies to fit their needs.
- Sell insurance policies to businesses or individuals.
- Utilize referrals, phone calls, mailings, and other forms of advertising to generate new customers.