Interactive Media Director Salary
An Interactive Media Director earns an average salary of $96,938 per year. Most people move on to other jobs if they have more than 20 years' experience in this career.
Job Description for Interactive Media Director
Interactive media directors are tasked with devising internet marketing plans which target the company’s consumer-base, as well as catering these marketing plans to various third-party websites. They must review each third-party platform and ensure that marketing budgets and budgeted revenues are met and exceeded, and should also be able to work under strict deadlines.Read More...
At least eight years of experience in the field and a bachelor’s degree in marketing are generally required for this position, and some employers may prefer those who have a master’s degree or prior experience in advertising. Interactive media directors are responsible for overseeing a company’s online and third-party marketing initiatives, as well as a team of employees, to ensure that the company’s online content is marketable and reaches potential clients. These directors must be able to think quickly on their feet and find new and innovative ways to appeal to current and potential clients, and a strong technical/computer background is highly beneficial for this position. They should also have prior knowledge of pay-per-click operations, social media, and mobile advertising.
Interactive Media Director Tasks
- Develops or directs the development of the graphic user interface for various interactive media projects, in addition to Search Engine Optimization (SEO) strategies and best practices.
- Part of the core account team, in addition to maintaining a strong relationship with clients.
- Instrumental in the development of strategic media solutions.
- Direct ownership and responsibility for management of key accounts.
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