Magazine publishers oversee marketing, research, design, and content of their magazine. They are responsible for reviewing magazine content, editorials, and photography to make sure they meet the required standards before publication. These professionals must promote innovation related to magazine content, advertisement, sales, online presence, and other elements in magazine production and promotion. Magazine publishers actively participate in meetings to contribute to content and design ideas; they also review pre-press proofs, the final step before sending the content to press. In addition, they create important business relationships with external partners to promote the magazine, build important connections, and reduce printing and distributing expenses. Depending on the size and purpose of the magazine, the publisher may perform other duties as needed.