Product Marketing Manager Salary

Product Marketing Managers in the United States pull down an average of $85K annually. Total cash compensation to Product Marketing Managers varies from $55K to $131K; higher pay grades include potential for bonuses and profit sharing as high as $18K each. Compensation for this group is mainly affected by the particular firm, but geography and tenure are influential factors as well. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Women make up a slight majority of Product Marketing Managers (50 percent) survey respondents. Job satisfaction for Product Marketing Managers is high. This report is based on responses to the PayScale salary survey.

$54,986 - $121,087
$55K
$85K
$120K
MEDIAN: $84,767
10%
50%
90%

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$11.84 - $61.58
$12
$19
$62
MEDIAN: $19.45
10%
50%
90%

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$0$131K
Salary $54,986 - $121,087
Bonus $1,913 - $17,840
Profit Sharing $499.33 - $17,038
Commission $0.00 - $24,328
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,468 - $131,477
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 1,841
Hourly Data $0$76
Hourly Rate $11.84 - $61.58
Overtime $13.57 - $76.60
Annual Data $0$131K
Bonus $1,913 - $17,840
Commission $0.00 - $24,328
Profit Sharing $499.33 - $17,038
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,468 - $131,477
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 39

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.

Common Career Paths for Product Marketing Manager


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Product Marketing Managers sometimes assume positions such as Marketing VPs. That role pays $149K per year on average. Going from Product Marketing Manager to Marketing Director is the transition that occurs most often in this field, and the average paycheck for Marketing Directors is $80K. Many others choose to work as Senior Product Managers, where pay is typically $125K.

Product Marketing Manager Job Listings

Popular Employer Salaries for Product Marketing Manager


Dominating the field, Hewlett-Packard Company, Cisco Systems Inc, Cornerstone OnDemand, Miltenyi Biotec, and AT&T Inc. are top firms with a reputation for hiring a great number of Product Marketing Managers. For Product Marketing Managers, comfortable salaries can be found at Intel Corporation; in fact, median earnings sit around $160K, the highest in the area. Google, Inc., Microsoft Corp, and Dell, Inc. are a few other companies that offer generous salaries, with Product Marketing Managers earning around $153K, $116K, or $108K at each firm, respectively.

CBS Interactive Inc., Miltenyi Biotec, and Cornerstone OnDemand also rank near the bottom for pay, handing out $80K, $85K, and $95K-paychecks on average.

Popular Skills for Product Marketing Manager


Product Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Business Analysis, Competitive Intelligence, Strategic Marketing, and Market Analysis are correlated to pay that is above average. At the other end of the pay range are skills like Advertising, Microsoft Excel, and Powerpoint. It is often found that people who know Product Marketing are also skilled in Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Pay by Experience for a Product Marketing Manager has a positive trend. An entry-level Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $78,000 based on 967 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $94,000 based on 771 salaries. An experienced Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $105,000 based on 478 salaries. A Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $112,000 based on 109 salaries.

Pay Difference by Location

National Average: $89,019

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 40 percent, Product Marketing Managers in San Jose receive some of the highest pay in the country. Product Marketing Managers can also look forward to large paychecks in cities like Houston (+13 percent), Seattle (+11 percent), San Francisco (+10 percent), and Austin (+6 percent). Trailing the national average by 13 percent, Indianapolis is the market with the smallest paychecks. Two other places where employers offer below-median salaries are Chicago (11 percent less) and Cleveland (10 percent less).

Product Marketing Manager Reviews

Q: What is it like working as a Product Marketing Manager?

Product Marketing Manager in New York:
"Great team, learned a lot about email marketing."
Pros: The team I work with is really great, which makes coming in to work really fun. I've learned a lot about email marketing and product management, so it's been an interesting journey.
Cons: Sometimes the work can be mundane and there's always a lot to do. My job never "sleeps."

Product Marketing Manager in Dallas:
Pros: Working with people and equipment.
Cons: Lots of time sitting behind a computer at a desk.

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

Key Stats for Product Marketing Manager

Gender

Female
50 %
Male
50 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 261 votes.
Less than 1 year
1%
1-4 years
38%
5-9 years
33%
10-19 years
22%
20 years or more
6%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Manager Salaries

▲25%

▲18%

▲5%

National Average
$89,000

▼12%

Skills That Affect Product Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 261 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
33%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
vision benefits
Vision: 77%
no benefits
None: 6%
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