Product Marketing Manager Salary

An average Product Marketing Manager in the United States can expect to take home roughly $85K annually. Cash earnings of Product Marketing Managers — including $20K in bonuses, $18K in profit sharing proceeds, and $30K in commissions near the top of the pay scale — stretch from approximately $54K to approximately $135K depending on individual performance. While geography and years of experience impact pay for this group, the company is the most influential factor. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Most Product Marketing Managers report high levels of job satisfaction. Male Product Marketing Managers are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field.

$53,550 - $121,708
(Median)
$54K
$85K
$120K
MEDIAN: $84,502
10%
50%
90%

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$12.66 - $63.89
(Median)
$13
$25
$64
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$53,550 - $121,708  
   
Bonus
$1,008 - $19,562  
Profit Sharing
$954 - $17,940  
Commission
$0.00 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$54,002 - $134,896  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 3,088
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29$58$87
Hourly Rate
$12.66 - $63.89  
   
Overtime
$18.96 - $84.35  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,008 - $19,562  
   
Commission
$0.00 - $30,000  
Profit Sharing
$954 - $17,940  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$54,002 - $134,896  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 76
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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Product Marketing Managers who advance into the role of a Marketing VP are fairly uncommon. Marketing VPs on average earn $149K per year. A Marketing Director role is the most prevalent career advancement for Product Marketing Managers. Paychecks for that role are $80K on average. The Senior Product Manager position is another common transition for Product Marketing Managers; in this role, salaries are typically at the $123K mark.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Google, Inc., Microsoft Corp, Hewlett-Packard Company, CBS Interactive Inc., and Cisco Systems Inc are leaders in the field that employ a large number of Product Marketing Managers. Employees at Google, Inc. enjoy the biggest paychecks, and $141K is the median salary. Range in pay, on the other hand, is narrow, with lower figures hovering around $113K and higher ones not far away at only $178K. Intel Corporation, Cisco Systems Inc, and Microsoft Corp also offer top salaries for Product Marketing Managers. Workers at these firms can expect to earn about $132K, $130K, and $129K, respectively.

CBS Interactive Inc. doles out the lowest salaries in town — median pay is $54K — not to mention workers can only make as much as $79K and scope of pay is rather limited. Others at the bottom of the scale for this job include Miltenyi Biotec at $85K, and Honeywell International Inc where $90K is the norm, but it is worth noting that some Product Marketing Managers there earn up to $137K.

Popular Skills for Product Marketing Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Competitive Intelligence, Strategic Marketing, Business Analysis, and Product Marketing are correlated to pay that is above average, with boosts between 4 percent and 7 percent. Skills that are correlated to lower pay, on the other hand, include Web Marketing, Microsoft Excel, and Microsoft Office. Most people experienced in Product Marketing also know Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Product Marketing Managers, more experience in the field does not usually mean bigger paychecks. Survey participants with less than five years' experience pocket $78K on average, but those with five to 10 years of experience enjoy a much bigger median of $94K. Between one and two decades on the job, average salaries pass the six-figure mark at around $105K. Product Marketing Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $113K.

Pay Difference by Location

National Average: $89,460

Larger city markers indicate a job is popular in that location.

San Jose offers some of the highest pay in the country for Product Marketing Managers, 47 percent above the national average. Product Marketing Managers can also look forward to large paychecks in cities like Houston (+23 percent), San Francisco (+17 percent), Dallas (+11 percent), and Boston (+5 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Los Angeles. Below-median salaries also turn up in Atlanta and Denver (10 percent lower and 8 percent lower, respectively).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

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Experience Affects Product Marketing Manager Salaries




National Average
$89,000


Skills That Affect Product Marketing Manager Salaries



Business Analysis
up arrow 4%

Product Marketing
up arrow 3%

Marketing Management
up arrow 2%

Market Analysis
up arrow 2%

Strategic Planning
up arrow 2%

Product Development
up arrow 1%

National Average
$89,000

Market Research
up arrow 2%

Powerpoint
up arrow 2%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 501 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
34%
10-19 years
25%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 86%
medical benefits
Vision: 73%
dental benefits
None: 5%
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