Product Marketing Manager Salary

The average Product Marketing Manager in the United States can expect to rake in roughly $83K per year. Total cash compensation to Product Marketing Managers bottoms out near $52K and approaches $134K on the high end; the biggest paychecks include approximately $20K from bonuses and almost $15K from profit sharing. Compensation for this group is mainly affected by residence, but the company and tenure are influential factors as well. Men make up a slight majority of Product Marketing Managers (57 percent) who responded to the survey. Work is enjoyable for Product Marketing Managers, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance.

$51,906 - $120,585
(Median)
$52K
$83K
$120K
MEDIAN: $83,155
10%
50%
90%

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$12.09 - $63.73
(Median)
$12
$24
$64
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$51,906 - $120,585  
   
Bonus
$1,009 - $19,522  
Profit Sharing
$894 - $15,418  
Commission
$0.00 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,257 - $133,693  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 2,900
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29$58$87
Hourly Rate
$12.09 - $63.73  
   
Overtime
$15.21 - $85.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,009 - $19,522  
   
Commission
$0.00 - $22,500  
Profit Sharing
$894 - $15,418  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,257 - $133,693  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 78
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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Product Marketing Managers sometimes assume positions such as Marketing VPs. That role pays $148K per year on average. Going from Product Marketing Manager to Marketing Director is the transition that occurs most often in this field, and the average paycheck for Marketing Directors is $79K. Many others choose to work as Senior Product Managers, where pay is typically $123K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Many Product Marketing Managers can be found at Hewlett-Packard Company, Google, Inc., Microsoft Corp, Cisco Systems Inc, and Honeywell International Inc, firms that are at the top of the field. Employees at Google, Inc. enjoy the biggest paychecks, and $135K is the median salary. Range in pay, on the other hand, is narrow, with lower figures hovering around $92K and higher ones not far away at only $157K. Cisco Systems Inc, Microsoft Corp, and Intel Corporation are a few other companies that offer generous salaries, with Product Marketing Managers earning around $134K, $130K, or $120K at each firm, respectively.

Other low-paying employers include Cornerstone OnDemand at $90K and Honeywell International Inc at $92K, though some Product Marketing Managers there earn up to $139K.

Popular Skills for Product Marketing Manager


Survey results imply that Product Marketing Managers deploy a substantial tool kit of skills at work. Most notably, skills in Competitive Intelligence, Strategic Marketing, Business Analysis, and Product Marketing are correlated to pay that is above average, with boosts between 7 percent and 10 percent. Skills that seem to negatively impact pay include Microsoft Word, Web Marketing, and Microsoft Excel. Those familiar with Marketing Management also tend to know Product Marketing and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Product Marketing Managers, experience does not seem to be a major factor in determining pay. The average worker who claims fewer than five years of experience earns around $76K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $92K. Between one and two decades on the job, average salaries pass the six-figure mark at around $103K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $112K on average.

Pay Difference by Location


For Product Marketing Managers, San Jose provides a pay rate that is 57 percent greater than the national average. Product Marketing Managers will also find cushy salaries in San Francisco (+21 percent), Houston (+18 percent), Dallas (+16 percent), and Boston (+7 percent). The smallest paychecks in the market, 12 percent south of the national average, can be found in Los Angeles. Below-median salaries also turn up in Atlanta and Denver (7 percent lower).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

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Experience Affects Product Marketing Manager Salaries




National Average
$88,000


Skills That Affect Product Marketing Manager Salaries




Product Marketing
up arrow 4%

Marketing Management
up arrow 3%

Product Development
up arrow 3%

Market Analysis
up arrow 2%

Market Research
0%

National Average
$88,000

Powerpoint
up arrow 4%







Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 549 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
34%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 72% employee benefits None: 5%
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