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Product Marketing Manager Salary

Average Product Marketing Managers in the United States make around $83K per year. Total cash compensation for Product Marketing Managers runs from $52K to $134K depending on bonuses that can occasionally exceed $20K and profit sharing that can reach almost $18K. This group's pay is mainly influenced by geography, followed by the company and experience level. Male Product Marketing Managers are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Most workers in this position report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$51,756 - $120,652
(Median)
$52K
$83K
$120K
MEDIAN: $83,100
10%
50%
90%

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$12.06 - $63.89
(Median)
$12
$23
$64
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$51,756 - $120,652  
   
Bonus
$1,005 - $19,680  
Profit Sharing
$968 - $17,917  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,108 - $134,075  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 2,911
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29$58$87
Hourly Rate
$12.06 - $63.89  
   
Overtime
$15.21 - $85.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,005 - $19,680  
   
Commission
$0.00 - $29,087  
Profit Sharing
$968 - $17,917  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,108 - $134,075  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 76
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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Product Marketing Managers do not often transition into Marketing VP roles. The role averages $148K per year. The most common career progression for Product Marketing Managers leads to becoming a Marketing Director, where pay is typically $79K. However, many Product Marketing Managers also opt to become Senior Product Managers, a position that pays $123K on average.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Dominating the field, Hewlett-Packard Company, Google, Inc., Microsoft Corp, Cisco Systems Inc, and Miltenyi Biotec are top firms with a reputation for hiring a great number of Product Marketing Managers. Cisco Systems Inc pays the most with a median salary of $139K, though with a large amount of variation, going from a low of $90K to a high of $168K. Other leaders in compensation levels are Intel Corporation at $137K, Google, Inc. at $135K, and Microsoft Corp, where Product Marketing Managers annually earn $130K.

Also sliding in at the lower end of the scale are Hewlett-Packard Company ($98K), AT&T Inc. ($105K), and Microsoft Corp ($130K).

Popular Skills for Product Marketing Manager


Product Marketing Managers seem to require a rather large skill set. Most notably, skills in Competitive Intelligence, Strategic Marketing, Business Analysis, and Product Marketing are correlated to pay that is above average, with boosts between 5 percent and 9 percent. Skills that seem to negatively impact pay include Microsoft Word, Microsoft Excel, and Web Marketing. Those educated in Marketing Management tend to be well versed in Product Marketing and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Product Marketing Managers, experience does not seem to be a major factor in determining pay. Salaries for the relatively untried average out to around $76K, but survey participants with five to 10 years of experience earn a significantly higher median of $91K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $103K. Product Marketing Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $112K on average.

Pay Difference by Location


With a pay rate for Product Marketing Managers that is 58 percent greater than the national average, San Jose offers a comfortable salary for those in this profession. Product Marketing Managers will also find cushy salaries in Dallas (+24 percent), San Francisco (+21 percent), Houston (+14 percent), and Boston (+7 percent). The lowest-paying market is Los Angeles, which sits 14 percent below the national average. Employers in Atlanta and Denver also lean toward paying below-median salaries (8 percent less).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

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Experience Affects Product Marketing Manager Salaries




National Average
$88,000


Skills That Affect Product Marketing Manager Salaries




Product Marketing
up arrow 4%

Marketing Management
up arrow 3%

Product Development
up arrow 3%

Market Analysis
up arrow 1%

Market Research
0%

National Average
$88,000

Powerpoint
up arrow 2%







Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 605 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
33%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 85%
vision benefits Vision: 71% employee benefits None: 6%
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