Product Marketing Manager Salary

Product Marketing Managers in the United States can expect to earn an average of $83K annually. Cash earnings of Product Marketing Managers — including $20K in bonuses, $15K in profit sharing proceeds, and $23K in commissions near the top of the pay scale — stretch from approximately $52K to approximately $134K depending on individual performance. Compensation for this group is mainly affected by residence, but the specific employer and experience level are influential factors as well. For the most part, Product Marketing Managers enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to nearly all, and most earn dental coverage. Men working as Product Marketing Managers who took the survey just slightly outnumber women at 57 percent. This overview is based on answers to PayScale's salary questionnaire.

$52,184 - $120,650

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$12.09 - $63.73

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$52,184 - $120,650  
   
Bonus
$1,007 - $19,562  
Profit Sharing
$814 - $15,391  
Commission
$0.00 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,417 - $133,913  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 2,907
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29$58$87
Hourly Rate
$12.09 - $63.73  
   
Overtime
$15.21 - $85.79  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,007 - $19,562  
   
Commission
$0.00 - $22,500  
Profit Sharing
$814 - $15,391  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,417 - $133,913  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 78
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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Product Marketing Managers do not often transition into Marketing VP roles. The role averages $148K per year. Going from Product Marketing Manager to Marketing Director is the transition that occurs most often in this field, and the average paycheck for Marketing Directors is $79K. Many others choose to work as Senior Product Managers, where pay is typically $123K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Leading companies who hire large numbers of Product Marketing Managers include Hewlett-Packard Company, Google, Inc., Microsoft Corp, Cisco Systems Inc, and Honeywell International Inc. Product Marketing Managers in search of the best pay head to Google, Inc., where the median salary rolls in at $135K. Although pay is top-notch overall, it does seem to be curbed at $157K, which isn't dramatically higher than the lower-end figure of $92K. Also paying near the top of the field are Cisco Systems Inc at $134K, Microsoft Corp at $130K, and Intel Corporation, where Product Marketing Managers annually earn $120K.

Others at the bottom of the scale for this job include Cornerstone OnDemand at $90K, and Honeywell International Inc where $91K is the norm, but it is worth noting that some Product Marketing Managers there earn up to $138K.

Popular Skills for Product Marketing Manager


Survey takers working as Product Marketing Managers report using a large range of professional skills. Most notably, skills in Competitive Intelligence, Strategic Marketing, Business Analysis, and Product Marketing are correlated to pay that is above average, with boosts between 6 percent and 10 percent. Skills that pay less than market rate include Web Marketing, Microsoft Excel, and Microsoft Office. Most people familiar with Marketing Management also know Product Marketing and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. Salaries for the relatively untried average out to around $76K, but survey participants with five to 10 years of experience earn a significantly higher median of $92K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $104K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $112K on average.

Pay Difference by Location


For Product Marketing Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Product Marketing Managers can also look forward to large paychecks in cities like San Francisco (+20 percent), Houston (+20 percent), Dallas (+15 percent), and Boston (+8 percent). Los Angeles ranks last in the field for pay, reporting salaries 12 percent below the national average. Employers also pay below the national average in Denver and Atlanta (7 percent lower).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

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Experience Affects Product Marketing Manager Salaries




National Average
$88,000


Skills That Affect Product Marketing Manager Salaries




Product Marketing
up arrow 4%

Marketing Management
up arrow 3%

Product Development
up arrow 2%

Market Analysis
up arrow 2%

Strategic Planning
up arrow 1%

Market Research
0%

National Average
$88,000

Powerpoint
up arrow 4%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 538 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
33%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 72% employee benefits None: 5%
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