Product Marketing Manager Salary

Product Marketing Managers in the United States can expect to earn an average of $84K annually. Overall compensation packages to Product Marketing Managers range from $55K on the low end to $133K on the high end; this includes bonuses that peak near $18K and profit sharing that approaches $15K, with some high rollers snagging commissions as high as $24K. Earnings for this group are mostly affected by the company, followed by geography and tenure. Job satisfaction for Product Marketing Managers is high. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Men working as Product Marketing Managers who took the survey just slightly outnumber women at 51 percent. Respondents to the PayScale salary survey provided the data for this report.

$54,455 - $121,631
$54K
$84K
$120K
MEDIAN: $84,308
10%
50%
90%

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$11.87 - $64.56
$12
$23
$65
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$54,455 - $121,631  
   
Bonus
$1,973 - $18,357  
Profit Sharing
$481.77 - $15,249  
Commission
$0.00 - $24,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,130 - $132,562  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 1,803
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.87 - $64.56  
   
Overtime
$6.93 - $63.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,973 - $18,357  
   
Commission
$0.00 - $24,000  
Profit Sharing
$481.77 - $15,249  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,130 - $132,562  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 40

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.

Common Career Paths for Product Marketing Manager


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Product Marketing Managers sometimes assume positions such as Marketing VPs. That role pays $149K per year on average. The most common promotion for Product Marketing Managers is a Marketing Director position, which usually brings in $80K a year. Another standard transition for Product Marketing Managers seeking advancement is to assume a Senior Product Manager role, where pay is often $125K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Dominating the field, Hewlett-Packard Company, Cisco Systems Inc, Cornerstone OnDemand, Miltenyi Biotec, and AT&T Inc. are top firms with a reputation for hiring a great number of Product Marketing Managers. Intel Corporation attracts talent by shelling out the biggest paychecks in the area — the median in that office is $160K. Those in search of high salaries should also consider Google, Inc., Microsoft Corp, and Dell, Inc., top-paying firms where Product Marketing Managers rake in a whopping $153K, $116K, or $108K, respectively.

Workers at CBS Interactive Inc., Miltenyi Biotec, and Cornerstone OnDemand also face smaller salaries than the rest of the field — average earnings for these employers come to $80K, $85K, and $95K respectively.

Popular Skills for Product Marketing Manager


Product Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Business Analysis, Competitive Intelligence, Strategic Marketing, and Market Analysis are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising, Microsoft Excel, and Powerpoint. Those familiar with Product Marketing also tend to know Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Pay by Experience for a Product Marketing Manager has a positive trend. An entry-level Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $78,000 based on 967 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $94,000 based on 771 salaries. An experienced Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $105,000 based on 478 salaries. A Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $112,000 based on 109 salaries.

Pay Difference by Location

National Average: $88,543

Larger city markers indicate a job is popular in that location.

For those looking to make money, Product Marketing Managers in San Jose enjoy an exceptional pay rate, 41 percent above the national average. Product Marketing Managers can also look forward to large paychecks in cities like Houston (+13 percent), Seattle (+11 percent), San Francisco (+11 percent), and Austin (+6 percent). Falling short of the national average by 13 percent, the area with the worst salaries is Indianapolis. A couple other locations with smaller-than-average paychecks include Chicago and Cleveland (10 percent lower).

Product Marketing Manager Reviews

Q: What is it like working as a Product Marketing Manager?

Product Marketing Manager in New York:
"Great team, learned a lot about email marketing."
Pros: The team I work with is really great, which makes coming in to work really fun. I've learned a lot about email marketing and product management, so it's been an interesting journey.
Cons: Sometimes the work can be mundane and there's always a lot to do. My job never "sleeps."

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

Key Stats for Product Marketing Manager

Gender

Female
49 %
Male
51 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 231 votes.
Less than 1 year
1%
1-4 years
37%
5-9 years
33%
10-19 years
23%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Manager Salaries

▲26%

▲19%

▲6%

National Average
$89,000

▼11%

Skills That Affect Product Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 231 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
33%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
vision benefits
Vision: 76%
no benefits
None: 6%