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Product Marketing Manager Salary

The average Product Marketing Manager in the United States can expect to rake in roughly $83K annually. Cash earnings for Product Marketing Managers — including $20K in bonuses and $18K in profit sharing proceeds near the top of the pay scale — generally stretch from $52K to $134K depending on individual performance. Earnings for this group are mostly affected by geography, followed by the specific employer and tenure. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Male Product Marketing Managers are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. Most Product Marketing Managers like their work and job satisfaction is high. The data in this summary comes from the PayScale salary survey.

$51,581 - $120,699
(Median)
$52K
$83K
$120K
MEDIAN: $83,089
10%
50%
90%

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$12.09 - $63.73
(Median)
$12
$23
$64
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$51,581 - $120,699  
   
Bonus
$1,002 - $19,704  
Profit Sharing
$975 - $17,917  
Commission
$0.00 - $15,456  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,960 - $134,221  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 2,899
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29$58$87
Hourly Rate
$12.09 - $63.73  
   
Overtime
$15.32 - $85.15  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,002 - $19,704  
   
Commission
$0.00 - $15,456  
Profit Sharing
$975 - $17,917  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,960 - $134,221  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 78

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United States (change)


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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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It's not very common for Product Marketing Managers to move on to become Marketing VPs. Average pay for a Marketing VP is $148K annually. As Product Marketing Managers progress in their field, many go on to become Marketing Directors. In fact, this transition is more common than anything else, and median pay for the role is $79K. Another common career choice for Product Marketing Managers is to move into a Senior Product Manager role — this promotion usually pays $123K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Known for taking on a considerable number of Product Marketing Managers, Hewlett-Packard Company, Microsoft Corp, Google, Inc., Cisco Systems Inc, and Miltenyi Biotec are leading firms in the industry. Cisco Systems Inc does shell out the biggest paychecks — the median in that office is $139K — but the company pay scale is greatly mixed, meaning that workers on the low end may earn only $90K while workers on the upper end may rake in up to $168K. Those in search of high salaries should also consider Intel Corporation, Google, Inc., and Microsoft Corp, top-paying firms where Product Marketing Managers rake in a massive $137K, $135K, or $129K, respectively.

Hewlett-Packard Company, AT&T Inc., and Microsoft Corp are a few other employers known for handing out relatively lightweight salaries ($98K, $105K, and $129K respectively).

Popular Skills for Product Marketing Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Competitive Intelligence, Strategic Marketing, Product Marketing, and Product Development are correlated to pay that is above average, with boosts between 4 percent and 9 percent. Skills that seem to negatively impact pay include Advertising, Web Marketing, and Microsoft Excel. It is often found that people who know Marketing Management are also skilled in Product Marketing and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Product Marketing Managers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Salaries of relatively inexperienced workers fall in the neighborhood of $76K, but folks who have racked up five to 10 years see a notably higher median of $91K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $103K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $113K.

Pay Difference by Location


Product Marketing Managers will find that San Jose offers an impressive pay rate, one which exceeds the national average by 57 percent. Product Marketing Managers can also look forward to large paychecks in cities like Dallas (+24 percent), San Francisco (+21 percent), Houston (+13 percent), and Boston (+7 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Los Angeles. Atlanta and Denver are a couple other places where companies are known to pay below the median — salaries are 8 percent lower and 7 percent lower, respectively.

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

United States (change)

Experience Affects Product Marketing Manager Salaries




National Average
$88,000


Skills That Affect Product Marketing Manager Salaries



Product Marketing
up arrow 4%

Marketing Management
up arrow 3%

Product Development
up arrow 3%

Market Analysis
up arrow 2%

Market Research
0%

National Average
$88,000

Powerpoint
up arrow 3%








Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 618 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
33%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 85%
vision benefits Vision: 71% employee benefits None: 6%
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