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Product Marketing Manager Salary (United States)

Product Marketing Managers in the United States take home approximately $83K annually on average. In the world of Product Marketing Managers, overall income ranges from $52K near the bottom to $134K at the top; this can include more than $20K from bonuses and more than $18K from profit sharing in exceptional cases. The most important factor affecting compensation for this group is geographic location, followed by the specific employer and years of experience. Medical benefits are awarded to nearly all, and most earn dental coverage. Job satisfaction for Product Marketing Managers is high. Women are just slightly outnumbered, with male Product Marketing Managers making up 57 percent of survey respondents.
Product Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$51,190 - $120,092
(Median)
51K
65K
83K
100K
120K
MEDIAN: $82,915
10%
25%
50%
75%
90%
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Product Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.15 - $63.44
(Median)
12
24
39
63
MEDIAN: $24.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$51,190 - $120,092  
   
Bonus
$1,021 - $19,711  
Profit Sharing
$998 - $18,064  
Commission
$0.00 - $39,732  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,718 - $133,800  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 3,003
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.15 - $63.44  
   
Overtime
$16.50 - $62.86  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$1,021 - $19,711  
   
Commission
$0.00 - $39,732  
Profit Sharing
$998 - $18,064  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,718 - $133,800  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 83
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.
Read More...
Product Marketing Manager Tasks
  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager

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Though some Product Marketing Managers move into positions like Marketing VP (where the average salary is $148K), this progression is not the norm. Becoming a Marketing Director is, more often than not, the most common role that Product Marketing Managers move into when they're ready for the next step in their career. A typical salary for a Marketing Director is $79K. Another frequent advance is for Product Marketing Managers to assume a Senior Product Manager role; in this role, workers often take home $122K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager

Dominating the field, Hewlett-Packard Company, Microsoft Corp, Google, Inc., Cisco Systems Inc, and AT&T Inc. are top firms with a reputation for hiring a great number of Product Marketing Managers. Although Cisco Systems Inc heads up the field in terms of compensation, offering the highest median salary at $144K, pay at this particular employer still varies considerably, running the full spectrum from $92K to $168K.
With a median salary of only $100K, Hewlett-Packard Company pays the least. It seems that the compensation range of $63K to $141K isn't that wide, either.

Popular Skills for Product Marketing Manager

Survey results imply that Product Marketing Managers deploy a deep pool of skills on the job. Most notably, skills in Competitive Intelligence, Strategic Marketing, Product Development, and Product Marketing are correlated to pay that is above average, with boosts between 6 percent and 8 percent. At the other end of the pay range are skills like Advertising, Web Marketing, and Microsoft Word. Most people experienced in Marketing Management also know Market Research and Product Marketing.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience does not seem to be a strong driver of pay increase in this role. Relatively untried employees who have less than five years' experience make $75K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $91K. Six-figure salaries surface after one to two decades on the job — experienced professionals in this group reap a six-figure median of $104K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $110K on average.

Pay Difference By Location

up arrow 57%
up arrow 22%
Minneapolis
up arrow 11%
up arrow 10%
up arrow 10%
up arrow 5%
up arrow 1%
Raleigh
up arrow 1%
0%
National Average
$88,000
Denver
up arrow 7%
up arrow 11%
Larger circles over a city indicate a job is popular in that location.
For Product Marketing Managers, busy San Jose offers a higher-than-average pay rate, 57 percent above the national average. Product Marketing Managers can also look forward to large paychecks in cities like Dallas (+22 percent), San Francisco (+21 percent), Minneapolis (+11 percent), and Seattle (+10 percent). Los Angeles ranks last in the field for pay, reporting salaries 15 percent below the national average. Employers also pay below the national average in Atlanta (11 percent lower) and Denver (7 percent lower).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?
Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.
What is it like working as a Product Marketing Manager?
Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

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Experience Affects Product Marketing Manager Salaries

National Average
$88,000

Skills That Affect Product Marketing Manager Salaries

Marketing Management
up arrow 3%
Market Analysis
up arrow 3%
Market Research
up arrow 1%
National Average
$88,000
Powerpoint
up arrow 2%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 793 votes.

Gender

Female
43%
female alumni
 
Male
57%
male alumni

Years of Experience

Less than 1 year
2%
1-4 years
28%
5-9 years
34%
10-19 years
29%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 70% employee benefits None: 6%