Product Marketing Manager Salary
For Product Marketing Managers, annual average wages total $84K per year. Including potential for bonuses and profit sharing — peaking near $19K and $15K, respectively — total cash payment to Product Marketing Managers can bottom out near $55K or peak near $133K depending on individual performance. The specific employer is the main element affecting pay for this group — the particular city and years of experience are driving factors as well. The majority of workers are highly satisfied with their job. Medical benefits are awarded to almost all, and a large number earn dental coverage. Men working as Product Marketing Managers who took the survey just slightly outnumber women at 52 percent. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Job Description for Product Marketing Manager
A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.Read More...
A product marketing manager must have a high amount of creativity and vision, because usually they are not following a set "plan" and are creating a strategy based on their knowledge of the product, company, and target market. Previous experience in product marketing is critical, so that the individual is already familiar with common marketing practices and techniques. A company also may look for a product marketing manager with expertise in their particular field (such as a children's toy company seeking an expert on children's toys). They may also require a bachelor's degree in marketing or a related field.
Product Marketing Manager Tasks
- Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
- Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
- Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
- Manage various aspects of marketing the product including development, launch, advertising, and pricing.
Common Career Paths for Product Marketing Manager
Though it's uncommon, some Product Marketing Managers move into roles as Marketing VPs, where pay is an average $149K per year. Given that the median pay is $80K, it may be surprising to find that a Marketing Director is the most common role for Product Marketing Managers to subsequently assume on their way up the ladder. Transitioning into a Senior Product Manager role — which pays $124K — is also typical for Product Marketing Managers, though less common by comparison.
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Popular Employer Salaries for Product Marketing Manager
Hewlett-Packard Company, Cornerstone OnDemand, Cisco Systems Inc, Intel Corporation, and Miltenyi Biotec are all popular places to work. Those at Google, Inc. can expect to make the most, with the company offering a median salary of $153K. Other employers shelling out big bucks include Intel Corporation, Microsoft Corp, and Dell, Inc., where Product Marketing Managers typically earn around $142K, $116K, or $108K, respectively.
Workers also receive paychecks lighter than average at The ABB Group (Asea Brown Boveri) ($79K), Miltenyi Biotec ($85K), and Honeywell International Inc ($93K).
Popular Skills for Product Marketing Manager
Product Marketing Managers seem to require a rather large skill set. Most notably, skills in Competitive Intelligence, Business Analysis, Strategic Marketing, and Market Analysis are correlated to pay that is above average, with boosts between 3 percent and 6 percent. Skills that seem to negatively impact pay include Microsoft Excel, Advertising, and Powerpoint. Those educated in Product Marketing tend to be well versed in Marketing Management and Market Research.
Pay by Experience Level for Product Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and pay tend to be weakly linked for Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. Salaries for the relatively untried average out to around $78K, but survey participants with five to 10 years of experience earn a significantly higher median of $93K. After 10 to 20 years, professionals can make it pretty big; the median salary sits in the six-figure neighborhood of $104K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $113K.
Pay Difference by Location
For Product Marketing Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Product Marketing Managers will also find cushy salaries in Houston (+14 percent), San Francisco (+10 percent), Austin (+7 percent), and Seattle (+7 percent). The lowest-paying market is Indianapolis, which sits 11 percent below the national average. Two other places where employers offer below-median salaries are Atlanta (9 percent less) and Chicago (8 percent less).
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