Product Marketing Manager Salary
Product Marketing Managers in the United States pull down an average of $85K per year. In the world of Product Marketing Managers, total cash compensation can vary between $56K and $134K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $19K and $15K, respectively. The most important factor affecting compensation for this group is the company, followed by the particular city and years of experience. Medical benefits are awarded to almost all, and a large number earn dental coverage. Job satisfaction for Product Marketing Managers is high. Men make up a slight majority of Product Marketing Managers (53 percent) who responded to the survey.
Job Description for Product Marketing Manager
A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.Read More...
A product marketing manager must have a high amount of creativity and vision, because usually they are not following a set "plan" and are creating a strategy based on their knowledge of the product, company, and target market. Previous experience in product marketing is critical, so that the individual is already familiar with common marketing practices and techniques. A company also may look for a product marketing manager with expertise in their particular field (such as a children's toy company seeking an expert on children's toys). They may also require a bachelor's degree in marketing or a related field.
Product Marketing Manager Tasks
- Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
- Manage various aspects of marketing the product including development, launch, advertising, and pricing.
- Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
- Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
Common Career Paths for Product Marketing Manager
Though it's uncommon, some Product Marketing Managers move into roles as Marketing VPs, where pay is an average $149K per year. More often than not, a Marketing Director role is the next step for Product Marketing Managers moving up in the field. Pay for Marketing Directors is usually $80K. Many Product Marketing Managers choose to take on a Senior Product Manager role instead, where salaries are typically $124K.
Product Marketing Manager Job Listings
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Popular Employer Salaries for Product Marketing Manager
Hewlett-Packard Company, Cornerstone OnDemand, Cisco Systems Inc, Intel Corporation, and CBS Interactive Inc. are all popular places to work. Google, Inc. offers the highest compensation with a median salary of $153K. Other leaders in compensation levels are Intel Corporation at $124K, Microsoft Corp at $121K, and Dell, Inc., where Product Marketing Managers annually earn $108K.
Workers at Miltenyi Biotec, Honeywell International Inc, and Cornerstone OnDemand also face smaller salaries than the rest of the field — average earnings for these employers come to $85K, $93K, and $94K respectively.
Popular Skills for Product Marketing Manager
Survey takers working as Product Marketing Managers report using a large range of professional skills. Most notably, skills in Business Analysis, Competitive Intelligence, Strategic Marketing, and Product Management are correlated to pay that is above average. At the other end of the pay range are skills like Microsoft Excel, Advertising, and Online Marketing. Those familiar with Product Marketing also tend to know Marketing Management and Market Research.
Pay by Experience Level for Product Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Product Marketing Managers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Respondents with less than five years' experience take home $79K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $94K. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $104K on average. People who have worked for more than 20 years report a median income of $114K, which is barely higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
Surpassing the national average by 57 percent, Product Marketing Managers in Santa Clara receive some of the highest pay in the country. Product Marketing Managers will also find cushy salaries in San Jose (+48 percent), Houston (+18 percent), San Francisco (+12 percent), and Seattle (+9 percent). Falling short of the national average by 10 percent, the area with the worst salaries is Indianapolis. Below-median salaries also turn up in Atlanta and Chicago (10 percent lower and 6 percent lower, respectively).