For Product Marketing Managers, annual average wages total $84K per year. Including potential for bonuses and profit sharing — peaking near $19K and $15K, respectively — total cash payment to Product Marketing Managers can bottom out near $55K or peak near $133K depending on individual performance. The specific employer is the main element affecting pay for this group — the particular city and years of experience are driving factors as well. The majority of workers are highly satisfied with their job. Medical benefits are awarded to almost all, and a large number earn dental coverage. Men working as Product Marketing Managers who took the survey just slightly outnumber women at 52 percent. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$54,501 - $122,123
$55K
$84K
$120K
MEDIAN: $83,926
10%
50%
90%

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$12.03 - $61.82
$12
$29
$62
MEDIAN: $29.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$54,501 - $122,123  
   
Bonus
$1,966 - $18,745  
Profit Sharing
$306.39 - $15,370  
Commission
$0.00 - $15,319  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,222 - $133,395  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 1,878
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27$54$81
Hourly Rate
$12.03 - $61.82  
   
Overtime
$16.93 - $81.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,966 - $18,745  
   
Commission
$0.00 - $15,319  
Profit Sharing
$306.39 - $15,370  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,222 - $133,395  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 45

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.

Common Career Paths for Product Marketing Manager


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Though it's uncommon, some Product Marketing Managers move into roles as Marketing VPs, where pay is an average $149K per year. Given that the median pay is $80K, it may be surprising to find that a Marketing Director is the most common role for Product Marketing Managers to subsequently assume on their way up the ladder. Transitioning into a Senior Product Manager role — which pays $124K — is also typical for Product Marketing Managers, though less common by comparison.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Hewlett-Packard Company, Cornerstone OnDemand, Cisco Systems Inc, Intel Corporation, and Miltenyi Biotec are all popular places to work. Those at Google, Inc. can expect to make the most, with the company offering a median salary of $153K. Other employers shelling out big bucks include Intel Corporation, Microsoft Corp, and Dell, Inc., where Product Marketing Managers typically earn around $142K, $116K, or $108K, respectively.

Workers also receive paychecks lighter than average at The ABB Group (Asea Brown Boveri) ($79K), Miltenyi Biotec ($85K), and Honeywell International Inc ($93K).

Popular Skills for Product Marketing Manager


Product Marketing Managers seem to require a rather large skill set. Most notably, skills in Competitive Intelligence, Business Analysis, Strategic Marketing, and Market Analysis are correlated to pay that is above average, with boosts between 3 percent and 6 percent. Skills that seem to negatively impact pay include Microsoft Excel, Advertising, and Powerpoint. Those educated in Product Marketing tend to be well versed in Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. Salaries for the relatively untried average out to around $78K, but survey participants with five to 10 years of experience earn a significantly higher median of $93K. After 10 to 20 years, professionals can make it pretty big; the median salary sits in the six-figure neighborhood of $104K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $113K.

Pay Difference by Location

National Average: $88,286

Larger city markers indicate a job is popular in that location.

For Product Marketing Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Product Marketing Managers will also find cushy salaries in Houston (+14 percent), San Francisco (+10 percent), Austin (+7 percent), and Seattle (+7 percent). The lowest-paying market is Indianapolis, which sits 11 percent below the national average. Two other places where employers offer below-median salaries are Atlanta (9 percent less) and Chicago (8 percent less).

Product Marketing Manager Reviews

Q: What is it like working as a Product Marketing Manager?

Product Marketing Manager in New York:
"Great team, learned a lot about email marketing."
Pros: The team I work with is really great, which makes coming in to work really fun. I've learned a lot about email marketing and product management, so it's been an interesting journey.
Cons: Sometimes the work can be mundane and there's always a lot to do. My job never "sleeps."

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

Key Stats for Product Marketing Manager

Gender

Female
48 %
Male
52 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 239 votes.
Less than 1 year
2%
1-4 years
36%
5-9 years
33%
10-19 years
23%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Manager Salaries




National Average
$88,000


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 239 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
2%
1-4 years
36%
5-9 years
33%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
vision benefits
Vision: 76%
dental benefits
None: 6%
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