Product Marketing Manager Salary

Earnings for Product Marketing Managers in the United States come in at around $83K per year on average. With some bonuses approaching $20K and certain profit sharing proceeds approaching $15K, overall incomes of Product Marketing Managers spread between $52K and $134K depending on individual performance. This group's pay is mainly influenced by geographic location, followed by the company and years of experience. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Men make up a slight majority of Product Marketing Managers (56 percent) who responded to the survey. For the most part, Product Marketing Managers enjoy their work and report high levels of job satisfaction.

$51,855 - $120,688
(Median)
$52K
$83K
$120K
MEDIAN: $83,007
10%
50%
90%

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$12.04 - $64.05
(Median)
$12
$23
$64
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$51,855 - $120,688  
   
Bonus
$1,005 - $19,543  
Profit Sharing
$919 - $15,311  
Commission
$0.00 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,226 - $133,776  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 2,872
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29$58$87
Hourly Rate
$12.04 - $64.05  
   
Overtime
$15.10 - $86.29  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,005 - $19,543  
   
Commission
$0.00 - $22,500  
Profit Sharing
$919 - $15,311  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,226 - $133,776  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 74
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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It's not very common for Product Marketing Managers to move on to become Marketing VPs. Average pay for a Marketing VP is $148K annually. The most common career progression for Product Marketing Managers leads to becoming a Marketing Director, where pay is typically $79K. However, many Product Marketing Managers also opt to become Senior Product Managers, a position that pays $123K on average.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Hewlett-Packard Company, Google, Inc., Microsoft Corp, Cisco Systems Inc, and Miltenyi Biotec are top-notch employers for Product Marketing Managers in this area. The biggest paychecks can be found at Cisco Systems Inc — the median salary there is $140K; however, employees are subject to a wide range in pay, with the lowest salaries sitting near $90K and highest ones in the neighborhood of $168K. Product Marketing Managers can also look forward to large paychecks at Intel Corporation ($137K), Google, Inc. ($135K), and Microsoft Corp ($130K).

Other low-paying employers include Cornerstone OnDemand at $90K and Hewlett-Packard Company at $97K, though some Product Marketing Managers there earn up to $141K.

Popular Skills for Product Marketing Manager


Product Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Competitive Intelligence, Strategic Marketing, Business Analysis, and Product Marketing are correlated to pay that is above average, with boosts between 6 percent and 10 percent. Skills that are correlated to lower pay, on the other hand, include Microsoft Word, Microsoft Excel, and Microsoft Office. It is often found that people who know Marketing Management are also skilled in Product Marketing and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. Salaries of relatively inexperienced workers fall in the neighborhood of $76K, but folks who have racked up five to 10 years see a notably higher median of $92K. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $103K on average. Product Marketing Managers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $112K.

Pay Difference by Location


For Product Marketing Managers, busy San Jose offers a higher-than-average pay rate, 58 percent above the national average. Product Marketing Managers will also find cushy salaries in San Francisco (+21 percent), Houston (+16 percent), Dallas (+16 percent), and Boston (+8 percent). The lowest-paying market is Los Angeles, which sits 13 percent below the national average. Two other places where employers salaries are below the median are Atlanta and Denver (7 percent lower).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

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Experience Affects Product Marketing Manager Salaries




National Average
$88,000


Skills That Affect Product Marketing Manager Salaries





Marketing Management
up arrow 3%

Product Development
up arrow 3%

Market Analysis
up arrow 2%

National Average
$88,000

Market Research
up arrow 1%








Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 554 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
33%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 5%
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