Product Marketing Manager Salary

Product Marketing Managers in the United States take home an average $85K annually. The final incomes of Product Marketing Managers generally vary between $54K and $135K; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $20K, $18K, and $30K, respectively. Earnings for this group are mostly affected by the particular firm, followed by geography and years of experience. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Most Product Marketing Managers report high levels of job satisfaction. Women are just slightly outnumbered, with male Product Marketing Managers making up 56 percent of survey respondents. The information for this snapshot was generated by responses to the PayScale salary survey.

$53,550 - $121,708
(Median)
$54K
$85K
$120K
MEDIAN: $84,502
10%
50%
90%

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$12.66 - $63.89
(Median)
$13
$25
$64
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$53,550 - $121,708  
   
Bonus
$1,008 - $19,562  
Profit Sharing
$954 - $17,940  
Commission
$0.00 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$54,002 - $134,896  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 3,088
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29$58$87
Hourly Rate
$12.66 - $63.89  
   
Overtime
$18.96 - $84.35  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,008 - $19,562  
   
Commission
$0.00 - $30,000  
Profit Sharing
$954 - $17,940  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$54,002 - $134,896  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 76
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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It's not very common for Product Marketing Managers to move on to become Marketing VPs. Average pay for a Marketing VP is $149K annually. More often than not, a Marketing Director role is the next step for Product Marketing Managers moving up in the field. Pay for Marketing Directors is usually $80K. Many Product Marketing Managers choose to take on a Senior Product Manager role instead, where salaries are typically $123K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Google, Inc., Microsoft Corp, Hewlett-Packard Company, CBS Interactive Inc., and Cisco Systems Inc are all popular places to work. Although Google, Inc. offers the highest salaries (median pay is $141K), survey participants reported a rather limited pay range of $113K to $178K. Intel Corporation, Cisco Systems Inc, and Microsoft Corp also offer top salaries for Product Marketing Managers. Workers at these firms can expect to earn about $132K, $130K, and $129K, respectively.

The smallest paychecks in the field are found at CBS Interactive Inc., where the median salary is a mere $54K, 161 percent less than the top paying company. Others at the bottom of the scale for this job include Miltenyi Biotec at $85K, and Honeywell International Inc where $90K is the norm, but it is worth noting that some Product Marketing Managers there earn up to $137K.

Popular Skills for Product Marketing Manager


Product Marketing Managers report using a large range of skills on the job. Most notably, skills in Competitive Intelligence, Strategic Marketing, Business Analysis, and Product Marketing are correlated to pay that is above average, with boosts between 4 percent and 7 percent. Skills that are correlated to lower pay, on the other hand, include Web Marketing, Microsoft Excel, and Microsoft Office. Those familiar with Product Marketing also tend to know Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. The average worker who claims fewer than five years of experience earns around $78K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $94K. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $105K on average. Product Marketing Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $113K on average.

Pay Difference by Location

National Average: $89,460

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 47 percent, Product Marketing Managers in San Jose receive some of the highest pay in the country. Product Marketing Managers can also look forward to large paychecks in cities like Houston (+23 percent), San Francisco (+17 percent), Dallas (+11 percent), and Boston (+5 percent). With compensation 14 percent below the national average, Los Angeles is not known for hefty paychecks and actually represents the lowest-paying market. Not at the bottom but still paying below the median are employers in Atlanta and Denver (10 percent lower and 8 percent lower, respectively).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

What is it like working as a Product Marketing Manager?

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

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Experience Affects Product Marketing Manager Salaries




National Average
$89,000


Skills That Affect Product Marketing Manager Salaries



Business Analysis
up arrow 4%

Product Marketing
up arrow 3%

Marketing Management
up arrow 2%

Market Analysis
up arrow 2%

Strategic Planning
up arrow 2%

Product Development
up arrow 1%

National Average
$89,000

Market Research
up arrow 2%

Powerpoint
up arrow 2%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 501 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
34%
10-19 years
25%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 86%
medical benefits
Vision: 73%
dental benefits
None: 5%
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