If you enjoy editing film and video and you want to work in the television industry, working as a promotions producer is a position that may be right for you. Promotions producers who work in television are required to create, tape and edit various news and public service pieces, depending on the company they are working for.
Creating promotional spots for a television network, brand or individual is required when working as a promotions producer in the television industry. Working together with writers, editing scripts and ensuring that all digital media is up to the network's standards is the responsibility of the promotions producer. A promotions producer must have the ability to think quickly and creatively while working together with a team of graphic and visual artists and writers for the network that is being promoted.
Understanding the target demographic of the television network that a promotional spot is being developed for is also required when one works as a promotions producer. Having the ability to write a promotional spot and to edit a script for promotional advertisements for a company to appeal to a specific audience is also a major responsibility of a promotions producer. When one wants to work as a promotions producer, it is also important to stay up to date with the current trends related to the products, services and messages of the network one is representing. Working with digital programs and keeping up with technological advances in one's industry is a requirement as a promotions producer for any television network.
Promotions Producer, Television Tasks
- Work with reporters and camera crews to choose which news stories to promote and generate previews of the upcoming newscast.
- Write headlines and copy for inclusion in promotions.
- Plan, film, and edit station promotional material and previews for upcoming news programs.