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Marketing Specialist Salary

Change Country United States » Job » Marketing Specialist Overview » Marketing Specialist Salary
Updated: 13 May 2013
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Rated 4 out of 5 based on 436 Marketing Specialist votes.
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Marketing Specialist 2013 Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,685 - $63,814
(Median)
0
31K
37K
44K
53K
64K
MEDIAN: $44,236
10%
25%
50%
75%
90%

Marketing Specialist Job Listings

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national salary data
National Salary Data

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary$33,015 - $62,384  
   
Bonus$0.00 - $5,212  
Profit Sharing$293.61 - $6,040  
Commission$0.00 - $12,255  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,685 - $63,814  
PayScale
Country: United States | Currency: USD | Updated: 13 May 2013 | Individuals Reporting: 1,767

Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.
The marketing specialist must figure out ways to improve a company's marketability. Marketing specialists analyze current and past marketing data to see what has and has not worked. They also assist in developing marketing plans. This may require creativity, as they have to think about what will reach a consumer and grab his or her interest. Marketing specialists also make sure that whatever marketing ideas are thought of must fit the image of the company they work for. Marketing specialists work with a team of other marketing specialists. They work in an office or a cubicle and spend time in conference rooms. Marketing specialists work in conjunction with other departments, as well, primarily advertising departments. Their work hours are typical business hours on Monday through Thursday from 8 a.m. to 4 p.m. Their tools for work are charts, graphs, statistical software, computers, telephones, pens and paper, and other common office supplies. Marketing specialists report to a marketing manager, marketing director, or media supervisor.
A bachelor's degree in marketing is required for this job. Marketing specialists must also have some experience in marketing or sales.
A marketing specialist must be able to see what will attract customers. He or she must have foresight and know what customers find appealing. Marketing specialists must be innovative, as many things that attract potential customers are new ideas. In the world of marketing, what is old will not usually draw much attention.
Marketing Specialist Tasks
  • Perform market research studies and analyze their findings.
  • Assist in developing and implementing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.
Read more about: Market Research Analysts
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company salaries
Companies and Industries for Marketing Specialist Salaries

Popular Employers

Salary Range

Popular Industries

Salary Range

Software Development$34,164 - $63,915
Financial Services$34,147 - $62,169
Manufacturing$35,418 - $64,458
Health Care$33,865 - $62,285
Insurance Carrier$35,215 - $63,062

key statistics
Key Statistics for Marketing Specialist Salaries and Jobs

Female
69%
female alumni
 
Male
31%
male alumni
Salary:$38,296 - $52,781 $37,716 - $52,189
Years of Experience
Less than 1 year
5%
1-4 years
56%
5-9 years
25%
10-19 years
11%
20 years or more
3%
Most Common Health Benefits
medical benefits Medical: 84% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 14%

alumni reports
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career path
Career Path for Marketing Specialist Jobs

Common Past Jobs
Common Future Jobs

Marketing Specialist

Salary Range

$30,685 - $63,814
payscale
Marketing Coordinator
$27,848 - $52,070
Marketing Assistant
$22,307 - $43,675
Administrative Assistant
$21,330 - $43,632
 
Common Future Jobs

Marketing Specialist

Salary Range

$30,685 - $63,814
payscale
Marketing Manager
$36,050 - $101,008
Marketing Communications Manager
$39,161 - $94,314
Sr. Marketing Specialist
$43,544 - $81,641
 

career path
Salary Map for Marketing Specialist Jobs

Highest Salaries By City for Marketing Specialist Jobs

Top Cities by Popularity for Marketing Specialist Jobs

Highest Salaries By City Top Cities by Popularity

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