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Marketing Specialist Salary

Marketing Specialists in the United States pull down an average of $46K per year. Including potential bonuses and profit sharing proceeds (more than $6K for each in exceptional cases) overall income bottoms out near $31K and hits $65K on the high end. The most important factor affecting compensation for this group is the company, followed by the particular city and years of experience. Men are in the minority of survey respondents, with female Marketing Specialists making up 71 percent. The majority of Marketing Specialists claim high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,350 - $63,552
(Median)
33K
39K
46K
54K
64K
MEDIAN: $45,519
10%
25%
50%
75%
90%

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$11.64 - $25.67
(Median)
12
14
17
21
26
MEDIAN: $17.00
10%
25%
50%
75%
90%

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Show Annual Salary Show Hourly Rate

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$33,350 - $63,552  
   
Bonus
$0.00 - $5,738  
Profit Sharing
$304.10 - $6,000  
Commission
$100.67 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,047 - $64,650  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 3,623
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.64 - $25.67  
   
Overtime
$16.28 - $36.49  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,738  
   
Commission
$100.67 - $19,866  
Profit Sharing
$304.10 - $6,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,047 - $64,650  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 805
United States (change)

Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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Marketing Specialists' salaries may rise greatly for those who assume a higher-end position such as a Senior Marketing Manager. The average Senior Marketing Manager bring home $103K per year. Career advancement for the typical Marketing Specialist often leads to becoming a Marketing Manager or a Marketing Communications Manager; median salaries in these positions are $15K higher and $16K higher, respectively.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Popular Skills for Marketing Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Project Management, Marketing Management, Strategic Marketing, and Marketing Administration are correlated to pay that is above average, with boosts between 7 percent and 9 percent. At the other end of the pay range are skills like Social Media Marketing, Adobe Photoshop, and Web Marketing. Most people skilled in Marketing Communications are similarly competent in Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Specialists do not generally earn higher incomes from more experience in the field. Respondents with less than five years' experience take home $42K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $51K. Marketing Specialists claiming one to two decades of experience make an estimated median of $54K. Marketing Specialists with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.

Pay Difference by Location


Marketing Specialists will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 31 percent. Marketing Specialists will also find cushy salaries in San Jose (+19 percent), Boston (+14 percent), New York (+12 percent), and Washington (+11 percent). In Minneapolis, salaries are 3 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in Houston and Dallas (2 percent lower and 1 percent lower, respectively).

Related Job Salaries

Experience Affects Marketing Specialist Salaries




National Average
$45,000


Skills That Affect Marketing Specialist Salaries




Marketing Administration
up arrow 2%

Marketing Communications
up arrow 1%

Event Planning
up arrow 1%

Market Research
0%

National Average
$45,000

Microsoft Excel
up arrow 1%

Powerpoint
up arrow 1%

Microsoft Office
up arrow 3%

Advertising
up arrow 3%

Microsoft Word
up arrow 3%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 1031 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
4%
1-4 years
57%
5-9 years
25%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 76%
vision benefits Vision: 60% employee benefits None: 14%