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Marketing Specialist Salary

The average Marketing Specialist in the United States can expect to rake in roughly $46K annually. In the world of Marketing Specialists, overall cash earnings stretch from $31K near the bottom to $65K near the top; these packages encompass bonuses that run close to $6K and profit sharing that can (albeit rarely) exceed $5K, along with commissions approaching $15K. Compensation for this group is mainly affected by the company, but geography and experience level are influential factors as well. Job satisfaction is reported as high by the vast majority of workers. Most Marketing Specialists survey respondents are women (70 percent). Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,811 - $63,957
(Median)
$34K
$46K
$64K
MEDIAN: $45,998
10%
50%
90%

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$11.81 - $25.58
(Median)
$12
$17
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$33,811 - $63,957  
   
Bonus
$0.00 - $5,715  
Profit Sharing
$305.21 - $5,120  
Commission
$98.63 - $15,383  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,346 - $64,779  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 3,884
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.81 - $25.58  
   
Overtime
$16.71 - $36.42  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,715  
   
Commission
$98.63 - $15,383  
Profit Sharing
$305.21 - $5,120  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,346 - $64,779  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 875

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United States (change)


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Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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As Marketing Specialists transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers earn $103K on average per year. Typical career progression for a Marketing Specialist involves becoming a Marketing Manager or a Marketing Communications Manager, roles that pay $15K more and $16K more on average.

Marketing Specialist Job Listings

Jobs by Simply Hired
jobs by Indeed job search

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Popular Employer Salaries for Marketing Specialist


Employees at Federal Express Corporation (FedEx) enjoy the biggest paychecks, and $61K is the median salary. Range in pay, on the other hand, is narrow, with lower figures hovering around $57K and higher ones not far away at only $74K.

Popular Skills for Marketing Specialist


Marketing Specialists report using a deep pool of skills on the job. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Marketing Administration are correlated to pay that is above average, with boosts in pay of 7 percent. At the other end of the pay range are skills like Social Media Marketing, Adobe Photoshop, and Web Marketing. It is often found that people who know Marketing Communications are also skilled in Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. The average worker who claims fewer than five years of experience earns around $43K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $51K. Marketing Specialists who work for 10 to 20 years in their occupation tend to earn about $55K. Marketing Specialists who have stuck around for more than two decades see earnings that are no higher than those of folks who have worked for 10 to 20 years.

Pay Difference by Location


Marketing Specialists will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 31 percent. Marketing Specialists can also look forward to large paychecks in cities like San Jose (+18 percent), New York (+15 percent), Boston (+13 percent), and Washington (+10 percent). Trailing the national average by 3 percent, Atlanta is the market with the smallest paychecks. Employers in Houston and Dallas also lean toward paying below-median salaries (2 percent lower and 1 percent lower, respectively).

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

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United States (change)

Experience Affects Marketing Specialist Salaries




National Average
$45,000


Skills That Affect Marketing Specialist Salaries




Marketing Communications
up arrow 1%

Marketing Administration
up arrow 1%

Market Research
0%

Event Planning
0%

National Average
$45,000

Microsoft Excel
up arrow 1%

Powerpoint
up arrow 1%

Advertising
up arrow 3%

Microsoft Office
up arrow 4%

Microsoft Word
up arrow 4%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 947 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
57%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 76%
vision benefits Vision: 61% employee benefits None: 14%
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