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Marketing Specialist Salary

Marketing Specialists in the United States can expect to earn an average of $46K annually. Overall cash earnings of Marketing Specialists stretch from $31K near the bottom to $65K at the top, and the heftiest packages can encompass around $6K each from bonuses and profit sharing. While geography and tenure impact pay for this group, the specific employer is the most influential factor. Most Marketing Specialists survey respondents are women (70 percent). Most Marketing Specialists report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.
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$33,778 - $64,111
(Median)
$34K
$46K
$64K
MEDIAN: $46,020
10%
50%
90%

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$11.85 - $25.69
(Median)
$12
$17
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$33,778 - $64,111  
   
Bonus
$0.00 - $5,635  
Profit Sharing
$305.21 - $5,383  
Commission
$98.63 - $19,627  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,366 - $64,893  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 3,925
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.85 - $25.69  
   
Overtime
$16.73 - $36.39  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,635  
   
Commission
$98.63 - $19,627  
Profit Sharing
$305.21 - $5,383  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,366 - $64,893  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 880

Find Out Exactly What You Should Be Paid

United States (change)


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Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Marketing Specialists flock to Federal Express Corporation (FedEx), Cisco Systems Inc, Sodexo, Inc., Nike, Inc., and Workiva, highly regarded companies that employ a generous number of people in this profession. Federal Express Corporation (FedEx) pays the most with a median salary of $61K, though there is little variation overall ($57K to $74K).

Popular Skills for Marketing Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Marketing Administration are correlated to pay that is above average, with boosts in pay of 7 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Adobe Photoshop, and Web Marketing. Most people who know Marketing Communications also know Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Specialists, extensive experience does not lead to significantly more money. Salaries for the relatively untried average out to around $43K, but survey participants with five to 10 years of experience earn a significantly higher median of $51K. Marketing Specialists claiming one to two decades of experience make an estimated median of $55K. Individuals who report more than two decades of experience seem to make about the same as folks in the 10-to-20 year range.

Pay Difference by Location


Marketing Specialists will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 31 percent. Marketing Specialists can also look forward to large paychecks in cities like San Jose (+19 percent), New York (+16 percent), Boston (+13 percent), and Washington (+10 percent). In Atlanta, salaries are 4 percent below the national average and represent the lowest-paying market.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

Related Job Salaries

United States (change)

Experience Affects Marketing Specialist Salaries




National Average
$45,000


Skills That Affect Marketing Specialist Salaries




Marketing Communications
up arrow 1%

Marketing Administration
up arrow 1%

Market Research
0%

Event Planning
0%

National Average
$45,000

Microsoft Excel
up arrow 1%

Powerpoint
up arrow 1%

Microsoft Office
up arrow 4%

Advertising
up arrow 4%

Microsoft Word
up arrow 4%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 934 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
57%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 75%
vision benefits Vision: 60% employee benefits None: 14%
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