Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.
Marketing Specialist Tasks
Research consumer demand and explore ways to increase it.
Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Analyze current and past marketing data to help determine overall marketing strategy.
Ensure marketing ideas coincide with the company's brand and mission statement.