Marketing Specialist Salary

For Marketing Specialists, higher-than-average salaries can be found at Amazon.com Inc, where the average employee brings in around $83K relative to the national average of $49K per year for those in this line of work. Other employers shelling out big bucks include Gensler, Cummins, Inc., and CBRE Group, where Marketing Specialists typically earn around $68K, $65K, or $65K, respectively. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$35,216 - $68,139
$35K
$49K
$68K
MEDIAN: $49,163
10%
50%
90%

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$12.00 - $26.36
$12
$18
$26
MEDIAN: $18.02
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$35,216 - $68,139  
   
Bonus
$151.87 - $6,619  
Profit Sharing
$205.11 - $6,904  
Commission
$309.13 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,352 - $68,871  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 4,116
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.00 - $26.36  
   
Hourly Tips
$1.31  
Overtime
$18.68 - $40.41  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$151.87 - $6,619  
   
Commission
$309.13 - $19,866  
Profit Sharing
$205.11 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,352 - $68,871  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 1,041

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

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Marketing Specialist Tasks

  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Common Career Paths for Marketing Specialist


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Marketing Specialists who go on to become Senior Marketing Managers may see their salaries climb quite a bit. Median pay for Senior Marketing Managers is $102K annually. Marketing Specialists most often move into positions as Marketing Managers or Marketing Directors; those groups report median salaries that are $12K higher and $32K higher, respectively.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist

Popular Skills for Marketing Specialist


Marketing Specialists seem to exploit a large range of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing, Graphic Design, and Adobe Photoshop. Those proficient in Social Media Marketing are, more often than not, also skilled in Web Marketing. Most people experienced in Marketing Communications also know Strategic Marketing, Web Marketing, and Microsoft Office.

Pay by Experience Level for Marketing Specialist

Pay by Experience for a Marketing Specialist has a positive trend. An entry-level Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 3,643 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 1,375 salaries. An experienced Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $56,000 based on 534 salaries. A Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 141 salaries.

Pay Difference by Location

National Average: $48,178

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Marketing Specialists, 29 percent higher than the national average. Marketing Specialists will also find cushy salaries in New York (+18 percent), Seattle (+13 percent), Boston (+12 percent), and Washington (+10 percent). Trailing the national average by 6 percent, Austin is the market with the smallest paychecks. A couple other locations with smaller-than-average paychecks include Portland (4 percent lower) and Minneapolis (1 percent lower).

Marketing Specialist Reviews

Q: What is it like working as a Marketing Specialist?

Marketing Specialist in Gainesville:
"Balancing Tedium and Creative Exuberance."
Pros: The job provides me with many creative outlets and opportunities to think about problems in new ways. I love working with my co-workers to bounce new ideas off each other, and the occasional discovery is always a delight. The benefits are great, the pay is solid, and my managers are an encouraging and supportive bunch.
Cons: The market research side of the job is utterly tedious and can make entire weeks disappear into the ether. The stress is manageable, but anywhere in which there are futures at stake, things can get heated.

Marketing Specialist in Norcross:
"Working as a Marketing Specialist."
Pros: Office culture, work flexibility, the management, and the environment.
Cons: The pay is not equivalent to what others make in this line of work.

Marketing Specialist in Maple Grove:
"Exciting and fulfilling, with a good amount of autonomy."
Pros: I have a lot of freedom to generate and implement ideas for marketing and sales strategies. It is a small company, and everyone is encouraged to take initiative to go above and beyond. However, people are also encouraged to take responsibility for their actions, both good and bad. It is a very kind, positive and supportive atmosphere, and a lot of excitement is generated by our rapid growth, and by the recognition we receive from industry peers.
Cons: Sometimes, individual efforts are cast into the pot of "team achievement," and it can dissuade certain individuals from putting in the extra work that would allow them to attain greater recognition. Because of the hectic schedule, it can be difficult to coordinate and execute long-term plans/projects.

Marketing Specialist in Seattle:
"Multiple Hats."
Pros: I have a good variety of work, including Email Marketing, Search Engine Marketing, Organic Search Marketing, plus CRM management.
Cons: We are a very small and resource constrained team.

Marketing Specialist in Onamia:
"Dawn's Review of MLHS."
Pros: I love helping others with their marketing needs. Whether it is needing giveaways, brochures, or other printed material, I love making others happy. I also enjoy writing about things for our employee newsletter.
Cons: Carrying things to and from office to other parts of the hospital.

Marketing Specialist in Colorado Springs:
"Creativity Thrives."
Pros: Always Learning, Diverse Tasks, Low Stress, Job Stability, Growth Opportunities, Management, Work Culture, Flex Time.
Cons: Slow Moving Clients, Last Minute Client Requests that Need a Quick Turnaround, Clients Squeezing Extra Work Out of Us.

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Related Job Salaries

Key Stats for Marketing Specialist

Gender

Female
73 %
Male
27 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 843 votes.
Less than 1 year
5%
1-4 years
59%
5-9 years
24%
10-19 years
10%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Specialist Salaries

▲22%

▲16%

▲10%

National Average
$48,000

▼6%

Skills That Affect Marketing Specialist Salaries



National Average
$48,000

Marketing Communications
▼1%

Market Research
▼1%





▼5%




▼8%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 843 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
5%
1-4 years
59%
5-9 years
24%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 74%
vision benefits
Vision: 62%
no benefits
None: 15%
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