Marketing Specialist Salary

Marketing Specialists in the United States can expect wages of $46K annually on average. In the world of Marketing Specialists, total cash compensation can vary between $31K and $65K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $6K and $5K, respectively. Earnings for this group are mostly affected by the specific employer, followed by geography and years of experience. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Female Marketing Specialists make up most of the survey respondents at 70 percent. The majority of Marketing Specialists claim high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$33,847 - $64,167
(Median)
$34K
$46K
$64K
MEDIAN: $46,078
10%
50%
90%

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$11.85 - $25.60
(Median)
$12
$17
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$33,847 - $64,167  
   
Bonus
$0.00 - $5,782  
Profit Sharing
$350.00 - $5,383  
Commission
$97.87 - $19,678  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,433 - $64,936  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 4,000
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$11.85 - $25.60  
   
Overtime
$16.97 - $36.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,782  
   
Commission
$97.87 - $19,678  
Profit Sharing
$350.00 - $5,383  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,433 - $64,936  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 880
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Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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Marketing Specialists who transition into a Senior Marketing Manager role may receive large pay increases as the latter position pays an average $103K per year. Marketing Managers or Marketing Communications Managers are common next-step roles for Marketing Specialists moving up in their careers; annual pay for Marketing Managers is $14K higher on average, and it's $16K higher for Marketing Communications Managers.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Dominating the field, Federal Express Corporation (FedEx), Cisco Systems Inc, Sodexo, Inc., Nike, Inc., and Zulily are top firms with a reputation for hiring a great number of Marketing Specialists. Federal Express Corporation (FedEx) pays the most with a median salary of $61K, though there is little variation overall ($57K to $74K).

Popular Skills for Marketing Specialist


Marketing Specialists seem to exploit a large range of skills on the job. Most notably, skills in Project Management, Marketing Management, Strategic Marketing, and Marketing Communications are correlated to pay that is above average, with boosts in pay of 7 percent. Skills that pay less than market rate include Social Media Marketing, Adobe Photoshop, and Web Marketing. Most people familiar with Marketing Communications also know Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Marketing Specialists, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Salaries of relatively inexperienced workers fall in the neighborhood of $43K, but folks who have racked up five to 10 years see a notably higher median of $51K. Marketing Specialists bring in $55K after working for 10 to 20 years. Marketing Specialists who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.

Pay Difference by Location


Surpassing the national average by 32 percent, Marketing Specialists in San Francisco receive some of the highest pay in the country. Marketing Specialists can also look forward to large paychecks in cities like San Jose (+20 percent), New York (+16 percent), Boston (+13 percent), and Washington (+11 percent). Trailing the national average by 4 percent, Atlanta is the market with the smallest paychecks.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Marketing Specialist in Memphis:
"Challenging work that is always exciting."
Pros: Managing and developing people, new challenges every week, high levels of decision responsibility, creative opportunities, relaxed environment, challenging work, engaged leadership, strong corporate culture.
Cons: Administrative paperwork duties, rapid corporate strategy changes.

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

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Experience Affects Marketing Specialist Salaries




National Average
$46,000


Skills That Affect Marketing Specialist Salaries




Marketing Communications
up arrow 1%

Marketing Administration
0%

Event Planning
0%

National Average
$46,000

Market Research
up arrow 1%

Powerpoint
up arrow 1%

Microsoft Excel
up arrow 2%

Microsoft Office
up arrow 4%

Advertising
up arrow 4%

Microsoft Word
up arrow 4%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 901 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
5%
1-4 years
57%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 75%
vision benefits Vision: 61% employee benefits None: 14%
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