Marketing Specialist Salary
Job Description for Marketing Specialist
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.Read More...
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting constraints. The specialist typically works with product and brand managers to determine how to best reach an intended demographic. The specialist also helps develop marketing campaign content, such as web advertisements, TV and radio commercials, billboards and other types of content. They typically create ideas for marketing content and then work closely with a creative department to execute it.
A postsecondary degree in marketing, advertising or another relevant field is typically required for marketing specialist positions. Previous experience in marketing is typically required or preferred as well. Most specialists begin their careers as lower-level employees within larger marketing departments, gaining practical experience and promotions to positions with progressive responsibility. Most specialists work during regular business hours in an office environment, although hours and location may vary depending on their employer's needs.
Marketing Specialist Tasks
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
Common Career Paths for Marketing Specialist
For Marketing Specialists, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Marketing Specialists moving up in their careers tend to step into positions as Marketing Managers or Marketing Directors. The median paychecks in those roles are $13K higher and $32K higher, respectively.
Marketing Specialist Job Listings
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Popular Employer Salaries for Marketing Specialist
Popular Skills for Marketing Specialist
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Graphic Design, and Adobe Photoshop. The majority of those who know Social Media Marketing also know Web Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing, Web Marketing, and Microsoft Office.
Pay by Experience Level for Marketing Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. Salaries for the relatively untried average out to around $45K, but survey participants with five to 10 years of experience earn a significantly higher median of $53K. The average pay reported by folks with 10 to 20 years of experience is around $56K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $58K.
Pay Difference by Location
Surpassing the national average by 33 percent, Marketing Specialists in San Francisco receive some of the highest pay in the country. Marketing Specialists can also look forward to large paychecks in cities like New York (+15 percent), Seattle (+13 percent), Boston (+10 percent), and Washington (+9 percent). The smallest paychecks in the market, 4 percent south of the national average, can be found in Austin. Workers in Portland and Minneapolis earn less than others in this profession; their salaries fall short of the national average by 2 percent.