Amazon.com Inc lures Marketing Specialists with larger-than-average paychecks: Marketing Specialists at this company make a median salary of $81K, much more than the $49K annually-national average for those in this area of work. Those in search of high salaries should also consider Gensler, Cummins, Inc., and Federal Express Corporation (FedEx), top-paying firms where Marketing Specialists rake in a respectable $68K, $65K, or $62K, respectively. This report is based on responses to the PayScale salary survey.
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$35,057 - $67,170
$35K
$49K
$67K
MEDIAN: $48,775
10%
50%
90%

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$11.92 - $25.78
$12
$18
$26
MEDIAN: $17.82
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$35,057 - $67,170  
   
Bonus
$150.33 - $6,203  
Profit Sharing
$197.97 - $6,411  
Commission
$789 - $20,238  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,312 - $68,072  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 3,996
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.92 - $25.78  
   
Hourly Tips
$1.56  
Overtime
$18.75 - $38.78  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$150.33 - $6,203  
   
Commission
$789 - $20,238  
Profit Sharing
$197.97 - $6,411  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,312 - $68,072  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 984

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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For Marketing Specialists, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Marketing Specialists moving up in their careers tend to step into positions as Marketing Managers or Marketing Directors. The median paychecks in those roles are $13K higher and $32K higher, respectively.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist

Popular Skills for Marketing Specialist


Marketing Specialists seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Graphic Design, and Adobe Photoshop. Most people who know Marketing Communications also know Strategic Marketing, Web Marketing, and Microsoft Office. The majority of those who know Social Media Marketing also know Web Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Marketing Specialists, more experience in the field does not usually mean bigger paychecks. Survey participants with less than five years' experience pocket $45K on average, but those with five to 10 years of experience enjoy a much bigger median of $53K. Marketing Specialists see a median salary of $56K after reaching one to two decades on the job. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $58K on average.

Pay Difference by Location

National Average: $47,702

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Specialists, San Francisco offers exceptional salaries, 32 percent above the national average. Marketing Specialists can also look forward to large paychecks in cities like New York (+17 percent), Seattle (+14 percent), Boston (+12 percent), and Washington (+11 percent). The smallest paychecks in the market, 3 percent south of the national average, can be found in Austin.

Marketing Specialist Reviews

Q: What is it like working as a Marketing Specialist?

Marketing Specialist in Gainesville:
"Balancing Tedium and Creative Exuberance."
Pros: The job provides me with many creative outlets and opportunities to think about problems in new ways. I love working with my co-workers to bounce new ideas off each other, and the occasional discovery is always a delight. The benefits are great, the pay is solid, and my managers are an encouraging and supportive bunch.
Cons: The market research side of the job is utterly tedious and can make entire weeks disappear into the ether. The stress is manageable, but anywhere in which there are futures at stake, things can get heated.

Marketing Specialist in Norcross:
"Working as a Marketing Specialist."
Pros: Office culture, work flexibility, the management, and the environment.
Cons: The pay is not equivalent to what others make in this line of work.

Marketing Specialist in Maple Grove:
"Exciting and fulfilling, with a good amount of autonomy."
Pros: I have a lot of freedom to generate and implement ideas for marketing and sales strategies. It is a small company, and everyone is encouraged to take initiative to go above and beyond. However, people are also encouraged to take responsibility for their actions, both good and bad. It is a very kind, positive and supportive atmosphere, and a lot of excitement is generated by our rapid growth, and by the recognition we receive from industry peers.
Cons: Sometimes, individual efforts are cast into the pot of "team achievement," and it can dissuade certain individuals from putting in the extra work that would allow them to attain greater recognition. Because of the hectic schedule, it can be difficult to coordinate and execute long-term plans/projects.

Marketing Specialist in Seattle:
"Multiple Hats."
Pros: I have a good variety of work, including Email Marketing, Search Engine Marketing, Organic Search Marketing, plus CRM management.
Cons: We are a very small and resource constrained team.

Marketing Specialist in Onamia:
"Dawn's Review of MLHS."
Pros: I love helping others with their marketing needs. Whether it is needing giveaways, brochures, or other printed material, I love making others happy. I also enjoy writing about things for our employee newsletter.
Cons: Carrying things to and from office to other parts of the hospital.

Marketing Specialist in Colorado Springs:
"Creativity Thrives."
Pros: Always Learning, Diverse Tasks, Low Stress, Job Stability, Growth Opportunities, Management, Work Culture, Flex Time.
Cons: Slow Moving Clients, Last Minute Client Requests that Need a Quick Turnaround, Clients Squeezing Extra Work Out of Us.

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Related Job Salaries

Key Stats for Marketing Specialist

Gender

Female
72 %
Male
28 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 766 votes.
059
Less than 1 year
5%
1-4 years
59%
5-9 years
23%
10-19 years
10%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Specialist Salaries




National Average
$48,000


Skills That Affect Marketing Specialist Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 766 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
5%
1-4 years
59%
5-9 years
23%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
vision benefits
Vision: 62%
dental benefits
None: 14%
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