Marketing Specialist Salary
Job Description for Marketing Specialist
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.Read More...
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting constraints. The specialist typically works with product and brand managers to determine how to best reach an intended demographic. The specialist also helps develop marketing campaign content, such as web advertisements, TV and radio commercials, billboards and other types of content. They typically create ideas for marketing content and then work closely with a creative department to execute it.
A postsecondary degree in marketing, advertising or another relevant field is typically required for marketing specialist positions. Previous experience in marketing is typically required or preferred as well. Most specialists begin their careers as lower-level employees within larger marketing departments, gaining practical experience and promotions to positions with progressive responsibility. Most specialists work during regular business hours in an office environment, although hours and location may vary depending on their employer's needs.
Marketing Specialist Tasks
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Common Career Paths for Marketing Specialist
For Marketing Specialists, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Marketing Specialists moving up in their careers tend to step into positions as Marketing Managers or Marketing Directors. The median paychecks in those roles are $13K higher and $32K higher, respectively.
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Popular Skills for Marketing Specialist
Marketing Specialists seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Graphic Design, and Adobe Photoshop. Most people who know Marketing Communications also know Strategic Marketing, Web Marketing, and Microsoft Office. The majority of those who know Social Media Marketing also know Web Marketing.
Pay by Experience Level for Marketing Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Marketing Specialists, more experience in the field does not usually mean bigger paychecks. Survey participants with less than five years' experience pocket $45K on average, but those with five to 10 years of experience enjoy a much bigger median of $53K. Marketing Specialists see a median salary of $56K after reaching one to two decades on the job. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $58K on average.
Pay Difference by Location
Home to some of the best pay for Marketing Specialists, San Francisco offers exceptional salaries, 32 percent above the national average. Marketing Specialists can also look forward to large paychecks in cities like New York (+17 percent), Seattle (+14 percent), Boston (+12 percent), and Washington (+11 percent). The smallest paychecks in the market, 3 percent south of the national average, can be found in Austin.
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