Marketing Specialist Salary

Marketing Specialists in the United States can expect to earn an average of $46K per year. With some bonuses and profit sharing proceeds approaching $6K each, total incomes of Marketing Specialists generally range from $32K to $65K depending on individual performance. The particular firm is the main element affecting pay for this group — the particular city and tenure are driving factors as well. Job satisfaction for Marketing Specialists is high. Men are in the minority of survey respondents, with female Marketing Specialists making up 70 percent. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The data in this summary comes from the PayScale salary survey.
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$33,921 - $64,190

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$11.86 - $25.67

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$33,921 - $64,190  
   
Bonus
$0.00 - $5,818  
Profit Sharing
$387.83 - $5,845  
Commission
$97.87 - $19,678  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,521 - $65,031  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 4,111
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.86 - $25.67  
   
Overtime
$16.27 - $36.51  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,818  
   
Commission
$97.87 - $19,678  
Profit Sharing
$387.83 - $5,845  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,521 - $65,031  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 900
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Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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For Marketing Specialists, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Marketing Specialists typically move into roles as Marketing Managers or Marketing Communications Managers, and those positions pay $14K more and $16K more, respectively.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Well-known firms with a reputation for hiring numerous Marketing Specialists include Federal Express Corporation (FedEx), Cisco Systems Inc, Sodexo, Inc., Workiva, and Nike, Inc. Federal Express Corporation (FedEx) pays the most with a median salary of $62K, though there is little variation overall ($58K to $74K).

Popular Skills for Marketing Specialist


Survey results imply that Marketing Specialists deploy a deep pool of skills on the job. Most notably, skills in Project Management, Marketing Management, Strategic Marketing, and Event Planning are correlated to pay that is above average, with boosts in pay of 7 percent. Skills that seem to negatively impact pay include Social Media Marketing, Adobe Photoshop, and Web Marketing. Most people experienced in Marketing Communications also know Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Specialists with a lot of experience do not necessarily enjoy more money. Relatively untried employees who have less than five years' experience make $43K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $51K. On average, Marketing Specialists make $55K following one to two decades on the job. Individuals who report more than two decades of experience seem to make about the same as folks in the 10-to-20 year range.

Pay Difference by Location


Home to some of the best pay for Marketing Specialists, San Francisco offers exceptional salaries, 35 percent above the national average. Marketing Specialists will also find cushy salaries in San Jose (+19 percent), New York (+13 percent), Boston (+13 percent), and Washington (+11 percent). The lowest-paying market is Atlanta, which sits 3 percent below the national average.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Colorado Springs:
"Creativity Thrives."
Pros: Always Learning, Diverse Tasks, Low Stress, Job Stability, Growth Opportunities, Management, Work Culture, Flex Time.
Cons: Slow Moving Clients, Last Minute Client Requests that Need a Quick Turnaround, Clients Squeezing Extra Work Out of Us.

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Marketing Specialist in Memphis:
"Challenging work that is always exciting."
Pros: Managing and developing people, new challenges every week, high levels of decision responsibility, creative opportunities, relaxed environment, challenging work, engaged leadership, strong corporate culture.
Cons: Administrative paperwork duties, rapid corporate strategy changes.

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

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Experience Affects Marketing Specialist Salaries




National Average
$46,000


Skills That Affect Marketing Specialist Salaries




Event Planning
up arrow 1%

Marketing Communications
0%

Marketing Administration
0%

National Average
$46,000

Market Research
up arrow 1%

Powerpoint
up arrow 1%

Microsoft Excel
up arrow 2%

Microsoft Office
up arrow 4%

Advertising
up arrow 4%

Microsoft Word
up arrow 4%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 889 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
58%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 76%
vision benefits Vision: 61% employee benefits None: 14%
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