Marketing Specialist Salary

Average Marketing Specialists in the United States make around $47K per year. With bonuses and profit sharing proceeds each occasionally running north of $6K and a few commissions that surpass $20K, total incomes for Marketing Specialists generally vary between $32K and $66K according to individual performance. The particular firm is the main element affecting pay for this group — the particular city and tenure are driving factors as well. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Most Marketing Specialists report high levels of job satisfaction. Female Marketing Specialists make up most of the survey respondents at 70 percent. This overview is based on answers to PayScale's salary questionnaire.
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$34,021 - $65,185
(Median)
$34K
$47K
$65K
MEDIAN: $46,752
10%
50%
90%

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$11.89 - $26.22
(Median)
$12
$18
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$34,021 - $65,185  
   
Bonus
$0.00 - $5,880  
Profit Sharing
$307.23 - $6,058  
Commission
$771 - $19,727  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,684 - $66,044  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 4,830
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.89 - $26.22  
   
Hourly Tips
$1.25  
Overtime
$16.96 - $36.92  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,880  
   
Commission
$771 - $19,727  
Profit Sharing
$307.23 - $6,058  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,684 - $66,044  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,079
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Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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Marketing Specialists' salaries may rise greatly for those who assume a higher-end position such as a Senior Marketing Manager. The average Senior Marketing Manager brings home $102K per year. A common career progression for a Marketing Specialist is to become a Marketing Manager or a Marketing Communications Manager. Compared to Marketing Specialists, the first group earns $14K more on average, and the second group earns $15K more.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Federal Express Corporation (FedEx), Cisco Systems Inc, Nike, Inc., CBRE Group, and Zulily are top-notch employers for Marketing Specialists in this area. For Marketing Specialists, comfortable salaries can be found at Cummins, Inc.; in fact, median earnings sit around $64K, the highest in the area. Federal Express Corporation (FedEx), Nike, Inc., and Fossil, Inc. also offer top salaries for Marketing Specialists. Workers at these firms can expect to earn about $62K, $60K, and $52K, respectively.

Sodexo, Inc., CBRE Group, and Zulily also rank near the bottom for pay, handing out $45K, $50K, and $50K-paychecks on average.

Popular Skills for Marketing Specialist


Marketing Specialists seem to exploit a large range of skills on the job. Most notably, skills in Marketing Management, Strategic Marketing, Project Management, and Marketing Communications are correlated to pay that is above average, with boosts in pay of 7 percent. At the other end of the pay range are skills like Social Media Marketing, Web Marketing, and Adobe Photoshop. Most people familiar with Marketing Communications also know Social Media Marketing, Web Marketing, and Microsoft Office.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Marketing Specialists, experience does not seem to be a major factor in determining pay. Relatively untried employees who have less than five years' experience make $44K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $52K. After working for 10 to 20 years, Marketing Specialists make a median salary of $56K. Individuals who have achieved more than 20 years of experience don't seem to earn any more than people who have 10 to 20 years under their belts.

Pay Difference by Location

National Average: $46,135

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Specialists, San Francisco offers exceptional salaries, 36 percent above the national average. Marketing Specialists will also find cushy salaries in San Jose (+20 percent), New York (+17 percent), Washington (+12 percent), and Boston (+11 percent). Houston ranks last in the field for pay, reporting salaries 3 percent below the national average. Atlanta and Austin are a couple other places where companies are known to pay below the median — salaries tend to be 2 percent less than the median.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Maple Grove:
"Exciting and fulfilling, with a good amount of autonomy."
Pros: I have a lot of freedom to generate and implement ideas for marketing and sales strategies. It is a small company, and everyone is encouraged to take initiative to go above and beyond. However, people are also encouraged to take responsibility for their actions, both good and bad. It is a very kind, positive and supportive atmosphere, and a lot of excitement is generated by our rapid growth, and by the recognition we receive from industry peers.
Cons: Sometimes, individual efforts are cast into the pot of "team achievement," and it can dissuade certain individuals from putting in the extra work that would allow them to attain greater recognition. Because of the hectic schedule, it can be difficult to coordinate and execute long-term plans/projects.

Marketing Specialist in Seattle:
"Multiple Hats."
Pros: I have a good variety of work, including Email Marketing, Search Engine Marketing, Organic Search Marketing, plus CRM management.
Cons: We are a very small and resource constrained team.

Marketing Specialist in Onamia:
"Dawn's Review of MLHS."
Pros: I love helping others with their marketing needs. Whether it is needing giveaways, brochures, or other printed material, I love making others happy. I also enjoy writing about things for our employee newsletter.
Cons: Carrying things to and from office to other parts of the hospital.

Marketing Specialist in Colorado Springs:
"Creativity Thrives."
Pros: Always Learning, Diverse Tasks, Low Stress, Job Stability, Growth Opportunities, Management, Work Culture, Flex Time.
Cons: Slow Moving Clients, Last Minute Client Requests that Need a Quick Turnaround, Clients Squeezing Extra Work Out of Us.

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Related Job Salaries

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Experience Affects Marketing Specialist Salaries




National Average
$46,000


Skills That Affect Marketing Specialist Salaries




Marketing Communications
up arrow 1%

Event Planning
0%

Market Research
0%

National Average
$46,000

Email Marketing
up arrow 1%

Microsoft Excel
up arrow 2%

Microsoft Office
up arrow 4%







Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 969 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 75%
medical benefits
Vision: 62%
dental benefits
None: 14%
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