Marketing Specialist Salary

Median pay for Marketing Specialists in the United States lies in the neighborhood of $46K per year. In the world of Marketing Specialists, total cash compensation can vary between $31K and $65K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $6K and $5K, respectively. Compensation for this group is mainly affected by the specific employer, but the particular city and years of experience are influential factors as well. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Female Marketing Specialists make up most of the survey respondents at 71 percent. Job satisfaction is reported as high by the vast majority of workers. This report is based on answers to PayScale's salary questionnaire.
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$33,732 - $63,708
(Median)
$34K
$46K
$64K
MEDIAN: $45,918
10%
50%
90%

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$11.76 - $25.53
(Median)
$12
$17
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$33,732 - $63,708  
   
Bonus
$0.00 - $5,712  
Profit Sharing
$306.39 - $5,195  
Commission
$99.33 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,325 - $64,595  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 3,776
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.76 - $25.53  
   
Overtime
$17.03 - $36.33  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,712  
   
Commission
$99.33 - $14,795  
Profit Sharing
$306.39 - $5,195  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,325 - $64,595  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 837

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Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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Marketing Specialists who go on to become Senior Marketing Managers may see their salaries climb quite a bit. Median pay for Senior Marketing Managers is $103K annually. Marketing Managers or Marketing Communications Managers are common next-step roles for Marketing Specialists moving up in their careers; annual pay for Marketing Managers is $15K higher on average, and it's $16K higher for Marketing Communications Managers.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Employees at Federal Express Corporation (FedEx) enjoy the biggest paychecks, and $61K is the median salary. Range in pay, on the other hand, is narrow, with lower figures hovering around $57K and higher ones not far away at only $74K.

Popular Skills for Marketing Specialist


Marketing Specialists seem to require a rather large skill set. Most notably, skills in Project Management, Marketing Management, Strategic Marketing, and Marketing Administration are correlated to pay that is above average, with boosts in pay of 8 percent. Skills that pay less than market rate include Social Media Marketing, Adobe Photoshop, and Web Marketing. Most people experienced in Marketing Communications also know Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Specialists with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. Workers in their first five years can expect to earn $43K, but people who have been around for five to 10 years earn a noticeably bigger sum of $51K. The average pay reported by folks with 10 to 20 years of experience is around $55K. Marketing Specialists who have stuck around for more than two decades see earnings that are no higher than those of folks who have worked for 10 to 20 years.

Pay Difference by Location


For Marketing Specialists, San Francisco provides a pay rate that is 30 percent greater than the national average. Marketing Specialists will also find cushy salaries in San Jose (+18 percent), New York (+14 percent), Boston (+13 percent), and Washington (+11 percent). Houston is home to the smallest salaries in the field, lagging the national average by 3 percent.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

Related Job Salaries

United States (change)

Experience Affects Marketing Specialist Salaries




National Average
$45,000


Skills That Affect Marketing Specialist Salaries




Marketing Communications
up arrow 1%

Marketing Administration
up arrow 1%

Market Research
0%

Powerpoint
0%

Event Planning
0%

National Average
$45,000

Microsoft Excel
up arrow 1%

Microsoft Office
up arrow 3%

Advertising
up arrow 3%

Microsoft Word
up arrow 3%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 978 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
57%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 76%
vision benefits Vision: 61% employee benefits None: 14%