Marketing Specialist Salary

Marketing Specialists in the United States can expect to earn an average of $46K annually. Overall cash earnings of Marketing Specialists stretch from $31K near the bottom to $65K at the top, and the heftiest packages can encompass around $6K each from bonuses and profit sharing. While geography and years of experience impact pay for this group, the specific employer is the most influential factor. Most Marketing Specialists report high levels of job satisfaction. Female Marketing Specialists make up most of the survey respondents at 70 percent. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$33,920 - $64,186
(Median)
$34K
$46K
$64K
MEDIAN: $46,145
10%
50%
90%

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$11.82 - $25.63
(Median)
$12
$17
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$33,920 - $64,186  
   
Bonus
$0.00 - $5,826  
Profit Sharing
$386.30 - $5,889  
Commission
$97.87 - $19,678  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,480 - $64,990  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 4,043
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$11.82 - $25.63  
   
Overtime
$16.10 - $36.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,826  
   
Commission
$97.87 - $19,678  
Profit Sharing
$386.30 - $5,889  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,480 - $64,990  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 883
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Job Description for Marketing Specialist

Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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Marketing Specialists may progress into high-paying roles like Senior Marketing Manager, where median compensation is $103K annually. Marketing Specialists moving up in their careers tend to step into positions as Marketing Managers or Marketing Communications Managers. The median paychecks in those roles are $14K higher and $16K higher, respectively.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Federal Express Corporation (FedEx), Cisco Systems Inc, Sodexo, Inc., Nike, Inc., and Zulily are some prominent firms with considerable interest in employing a large team of Marketing Specialists. Federal Express Corporation (FedEx) offers the best pay with a median salary of $61K, though salaries there don't seem that varied, bottoming out near $57K and maxing out at just $74K.

Popular Skills for Marketing Specialist


Survey results imply that Marketing Specialists deploy a deep pool of skills on the job. Most notably, skills in Project Management, Marketing Management, Strategic Marketing, and Marketing Administration are correlated to pay that is above average, with boosts in pay of 7 percent. At the other end of the pay range are skills like Social Media Marketing, Adobe Photoshop, and Web Marketing. Those educated in Marketing Communications tend to be well versed in Microsoft Office, Web Marketing, and Social Media Marketing.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Specialists, extensive experience does not lead to significantly more money. Survey participants with less than five years' experience pocket $43K on average, but those with five to 10 years of experience enjoy a much bigger median of $51K. People with 10 to 20 years of experience make an average of about $55K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't higher than less experienced individuals' earnings.

Pay Difference by Location


With a pay rate for Marketing Specialists that is 33 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Marketing Specialists can also look forward to large paychecks in cities like San Jose (+19 percent), New York (+15 percent), Boston (+13 percent), and Washington (+11 percent). Atlanta is the lowest-paying area, 3 percent south of the national average.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Marketing Specialist in Memphis:
"Challenging work that is always exciting."
Pros: Managing and developing people, new challenges every week, high levels of decision responsibility, creative opportunities, relaxed environment, challenging work, engaged leadership, strong corporate culture.
Cons: Administrative paperwork duties, rapid corporate strategy changes.

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

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Experience Affects Marketing Specialist Salaries




National Average
$46,000


Skills That Affect Marketing Specialist Salaries




Marketing Administration
up arrow 1%

Marketing Communications
0%

Event Planning
0%

National Average
$46,000

Market Research
up arrow 1%

Powerpoint
up arrow 1%

Microsoft Excel
up arrow 2%

Microsoft Office
up arrow 4%

Advertising
up arrow 4%

Microsoft Word
up arrow 4%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 891 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
5%
1-4 years
57%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 75%
vision benefits Vision: 61% employee benefits None: 14%
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