A retail regional manager holds an upper-management position within a company that operates numerous stores in a retail environment. The regional manager normally has a number of a company’s shops under their direct supervision, and they normally report to an executive board.
The retail regional manager ensure that the stores under their umbrella adhere to company policies and standards, as well as helps assist them in setting and achieving sales goals. The regional manager normally cannot get too much involved with micro-managing their stores, but they normally do have hiring and firing responsibilities for each store's management. They may assist these managers in establishing budgets and helping facilitate ongoing updates to best practices in each store.
The retail regional manager also works with other departments in the company on various marketing, sales, and inventory strategies. They serve as of a go-between with stores to help them implement any required procedures involved. Much of the regional manager’s job involves hands-on site visits at the stores that report to him. The regional manager observes sales practices, cleanliness, and all items related to the company’s established standards for operation and ensure they are being carried out.
The education requirements of a regional manager in retail are normally at least a bachelor's degree or the equivalent. Companies require extensive management experience at a local level, and many companies hire their regional managers from within their existing pool of lower-level management. The regional manager normally works during regular business hours and travel a great deal as a function of their job.
Regional Manager, Retail Tasks
- Manage store inventory, adjusting inventory at each store depending on market trends and sales performance.
- Hire, train, and supervise store managers in the region.
- Monitor sales and operations at retail stores within a region to ensure sales targets are met.