Search Engine Marketing (SEM) Specialist Salary

An average Search Engine Marketing Specialist in the United States can expect to take home roughly $46K annually. Location is the biggest factor affecting pay for this group, followed by tenure. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 55 percent of survey respondents. Most report receiving medical coverage from their employers and the larger part collect dental insurance. Work is enjoyable for Search Engine Marketing Specialists, who typically claim high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
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$32,295 - $64,195
$32K
$46K
$64K
MEDIAN: $45,700
10%
50%
90%

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$13.47 - $27.23
$13
$18
$27
MEDIAN: $18.50
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$32,295 - $64,195  
   
Bonus
$146.30 - $7,839  
Profit Sharing
$2,000  
Commission
$9,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,565 - $66,113  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 225
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$13.47 - $27.23  
   
Overtime
$2.07 - $44.70  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$146.30 - $7,839  
   
Commission
$9,500  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,565 - $66,113  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 35

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United States (change)

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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Assist in the development and implementation of banner advertising, email and online marketing strategies.
  • Compile and organize website traffic data using tracking tools.
  • Coordinate transfer of incoming and outgoing internet information.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists report using a pretty varied skill set on the job. Most notably, skills in Social Media Optimization, Data Analysis, Google Analytics, and Google Ad Words are correlated to pay that is above average. Skills that seem to negatively impact pay include Web Analytics. Most people familiar with Search Engine Marketing also know Search Engine Optimization (SEO).

Pay Difference by Location

▲21%

▲21%

▲14%

▼-5%

▼-10%

▼-10%

▼-12%

National Average: $45,549

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 48 percent, Search Engine Marketing Specialists in San Francisco receive some of the highest pay in the country. Search Engine Marketing Specialists can also look forward to large paychecks in cities like Seattle (+21 percent), Orlando (+21 percent), Chicago (+14 percent), and Austin (+13 percent). Search Engine Marketing Specialists in Norfolk earn salaries far below the national average by 22 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in Milwaukee and Miami also lean toward paying below-median salaries (12 percent lower and 10 percent lower, respectively).

Search Engine Marketing (SEM) Specialist Reviews

Q: What is it like working as a Search Engine Marketing (SEM) Specialist?

Search Engine Marketing (SEM) Specialist in Bend:
"Add resources for increased efficiency."
Pros: I love the people on my team, benefits at work are pretty good and we have an opportunity to really help out the company in a financial way where most other departments are not able to do that.
Cons: We're still pursuing more resources and higher scale-ability, since a lot of our processes are still manual, and other teams who depend on our services aren't trained very well in regards to our abilities and best practices, which also affects our efficiency.

Search Engine Marketing (SEM) Specialist in St. Paul:
"Resident SEM Queen."
Pros: Challenging. Creative. Interacting with reps. Campaign analysis. Campaign optimization. Contributing to revenue. Training. Campaign management. Paid parking. 7.5 hour work day.
Cons: No support from managers. No advancement opportunities. No recognition from immediate managers. Minimal annual increases. Minimal employee appreciation. No team building. Tense working environment.

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Specialist

Gender

Female
45 %
Male
55 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.
Less than 1 year
6%
1-4 years
81%
5-9 years
10%
10-19 years
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Specialist Salaries

▲23%

Experienced
▲10%

National Average
$46,000

▼2%

Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Social Media Optimization
▲14%




Social Media Marketing
▼0%

National Average
$46,000

Search Engine Marketing (SEM)
▼1%

Microsoft Excel
▼1%

Search Engine Optimization (SEO)
▼1%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
6%
1-4 years
81%
5-9 years
10%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
vision benefits
Vision: 62%
no benefits
None: 17%
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