Search Engine Marketing (SEM) Specialist Salary
|Salary||$32,295 - $64,195|
|Bonus||$146.30 - $7,839|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$31,565 - $66,113|
|Hourly Rate||$13.47 - $27.23|
|Overtime||$2.07 - $44.70|
|Bonus||$146.30 - $7,839|
|Total Pay (||$31,565 - $66,113|
Job Description for Search Engine Marketing (SEM) Specialist
Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.Read More...
Work is performed in an indoor environment, typically an office setting with minimal hazards or physical requirements. However, teleconferencing or travel to remote offices may also be necessary depending on the company and position. These professionals typically work during regular business operating hours, but flexibility for overtime or large projects is sometimes also necessary.
Educational and experience requirements vary widely depending on the employer and position available. These positions may be entry-level openings or they may require extensive experience in similar positions. A bachelor’s degree and two to four years of experience in a related field are common requirements. Additionally, the position requires detailed knowledge of search engine optimization techniques, and experience with systems such as Google AdWords, SEO Management suites, and other software is highly preferred.
Search Engine Marketing (SEM) Specialist Tasks
- Assist in the development and implementation of banner advertising, email and online marketing strategies.
- Compile and organize website traffic data using tracking tools.
- Coordinate transfer of incoming and outgoing internet information.
Popular Skills for Search Engine Marketing (SEM) Specialist
Search Engine Marketing Specialists report using a pretty varied skill set on the job. Most notably, skills in Social Media Optimization, Data Analysis, Google Analytics, and Google Ad Words are correlated to pay that is above average. Skills that seem to negatively impact pay include Web Analytics. Most people familiar with Search Engine Marketing also know Search Engine Optimization (SEO).
Pay Difference by Location
Surpassing the national average by 48 percent, Search Engine Marketing Specialists in San Francisco receive some of the highest pay in the country. Search Engine Marketing Specialists can also look forward to large paychecks in cities like Seattle (+21 percent), Orlando (+21 percent), Chicago (+14 percent), and Austin (+13 percent). Search Engine Marketing Specialists in Norfolk earn salaries far below the national average by 22 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in Milwaukee and Miami also lean toward paying below-median salaries (12 percent lower and 10 percent lower, respectively).
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Rated 5 out of 5
based on 40 votes.