Search Engine Marketing (SEM) Specialist Salary

Median pay for Search Engine Marketing Specialists in the United States is around $45K per year. Geographic location and experience level each impact pay for this group, with the former having the largest influence. Men working as Search Engine Marketing Specialists who took the survey just slightly outnumber women at 58 percent. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Most Search Engine Marketing Specialists report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$32,560 - $66,679

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$12.02 - $27.18

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$32,560 - $66,679  
   
Bonus
$0.00 - $5,203  
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,814 - $66,572  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 275
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$12.02 - $27.18  
   
Overtime
$20.79 - $48.33  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,203  
   
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,814 - $66,572  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 46
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Data Analysis and Microsoft Excel are correlated to pay that is significantly above average, leading to increases of 36 percent and 6 percent, respectively. Skills that pay less than market rate include Google Ad Words and Search Engine Optimization. Those educated in Search Engine Marketing tend to be well versed in Search Engine Optimization (SEO).

Pay Difference by Location


Search Engine Marketing Specialists will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 45 percent. Search Engine Marketing Specialists will also find cushy salaries in Boston (+24 percent), Seattle (+20 percent), Los Angeles (+14 percent), and Chicago (+13 percent). Milwaukee is home to the smallest salaries in the field, lagging the national average by 11 percent.

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Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Data Analysis
up arrow 36%

Microsoft Excel
up arrow 6%

Social Media Marketing
up arrow 2%

Web Analytics
up arrow 1%

National Average
$45,000

Search Engine Marketing (SEM)
up arrow 1%

Google Analytics
up arrow 2%

Search Engine Optimization (SEO)
up arrow 4%

Google Ad Words
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 52 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

Less than 1 year
5%
1-4 years
78%
5-9 years
14%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 71%
vision benefits Vision: 55% employee benefits None: 14%
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