Search Engine Marketing (SEM) Specialist Salary (United States)

More than three-quarters of Search Engine Marketing (SEM) Specialists are relatively junior in their careers, reporting less than five years' experience and an average income of $45,002 annually. Pay ranges from $31,041 on the low end to $66,745 per year on the higher side. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Benefits are common in this line of work, with most reporting medical and dental coverage and more than half collecting vision insurance. Women are just slightly outnumbered in the field, with male Search Engine Marketing (SEM) Specialists making up 57 percent of workers. For the most part, Search Engine Marketing (SEM) Specialists enjoy their work and report high levels of job satisfaction. Responses to PayScale's salary questionnaire form the basis for this outline.
Search Engine Marketing (SEM) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$32,482 - $66,473
(Median)
32K
45K
54K
66K
MEDIAN: $45,325
10%
50%
75%
90%
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Search Engine Marketing (SEM) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.84 - $27.92
(Median)
12
16
22
28
MEDIAN: $16.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,482 - $66,473  
   
Bonus
$0.00 - $5,141  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,041 - $66,745  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 255
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$11.84 - $27.92  
   
Overtime
$21.00 - $49.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,141  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,041 - $66,745  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 41
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.
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Search Engine Marketing (SEM) Specialist Tasks
  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

Search Engine Marketing (SEM) Specialist Job Listings

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Popular Skills for Search Engine Marketing (SEM) Specialist

Just a handful of professional skills are reported by Search Engine Marketing (SEM) Specialists who took the survey. Microsoft Excel is considered a valuable skill and can increase employee pay by 6 percent. Skills that seem to negatively impact pay include Google Ad Words. Those proficient in Search Engine Marketing (SEM) are, more often than not, also skilled in Search Engine Optimization (SEO).

Pay Difference By Location

San Francisco
up arrow 32%
Seattle
up arrow 21%
up arrow 16%
Orlando
up arrow 9%
New York
up arrow 3%
National Average
$45,000
Milwaukee
up arrow 11%
Larger circles over a city indicate a job is popular in that location.
For Search Engine Marketing (SEM) Specialists, San Francisco provides a pay rate that is 32 percent greater than the national average. Search Engine Marketing (SEM) Specialists can also look forward to large paychecks in cities like Seattle (+21 percent), Chicago (+16 percent), Orlando (+9 percent), and New York (+3 percent). Falling short of the national average by 11 percent, the area with the worst salaries is Milwaukee.

Related Job Salaries

Experience Affects Search Engine Marketing (SEM) Specialist Salaries

National Average
$45,000

Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Microsoft Excel
up arrow 6%
Web Analytics
up arrow 3%
Search Engine Marketing (SEM)
0%
National Average
$45,000
Search Engine Optimization (SEO)
up arrow 1%
Google Ad Words
up arrow 3%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 67 votes.

Gender

Female
43%
female alumni
 
Male
57%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
73%
5-9 years
17%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 78%
vision benefits Vision: 59% employee benefits None: 11%
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