Search Engine Marketing (SEM) Specialist Salary
|Salary||$32,497 - $64,287|
|Bonus||$150.75 - $6,721|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$31,676 - $65,713|
|Hourly Rate||$13.73 - $27.47|
|Overtime||$2.14 - $44.38|
|Bonus||$150.75 - $6,721|
|Total Pay (||$31,676 - $65,713|
Job Description for Search Engine Marketing (SEM) Specialist
Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.Read More...
Work is performed in an indoor environment, typically an office setting with minimal hazards or physical requirements. However, teleconferencing or travel to remote offices may also be necessary depending on the company and position. These professionals typically work during regular business operating hours, but flexibility for overtime or large projects is sometimes also necessary.
Educational and experience requirements vary widely depending on the employer and position available. These positions may be entry-level openings or they may require extensive experience in similar positions. A bachelor’s degree and two to four years of experience in a related field are common requirements. Additionally, the position requires detailed knowledge of search engine optimization techniques, and experience with systems such as Google AdWords, SEO Management suites, and other software is highly preferred.
Search Engine Marketing (SEM) Specialist Tasks
- Assist in the development and implementation of banner advertising, email and online marketing strategies.
- Compile and organize website traffic data using tracking tools.
- Coordinate transfer of incoming and outgoing internet information.
Popular Skills for Search Engine Marketing (SEM) Specialist
Search Engine Marketing Specialists report using a wide range of professional skills. Most notably, skills in Social Media Optimization, Data Analysis, Google Analytics, and Google Ad Words are correlated to pay that is above average. It is often found that people who know Search Engine Marketing are also skilled in Search Engine Optimization (SEO).
Pay Difference by Location
For those looking to make money, Search Engine Marketing Specialists in San Francisco enjoy an exceptional pay rate, 50 percent above the national average. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+26 percent), Orlando (+19 percent), Chicago (+16 percent), and Austin (+15 percent). Location is a huge contributor to overall pay, with Search Engine Marketing Specialists in Norfolk earning a whopping 21 percent below the national average. Workers in Miami and Milwaukee earn less than others in this profession; their salaries fall short of the national average by 11 percent.
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based on 40 votes.