Search Engine Marketing (SEM) Specialist Salary

Median pay for Search Engine Marketing Specialists in the United States lies in the neighborhood of $45K per year. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 58 percent of survey respondents. A large number enjoy medical while a majority get dental coverage. Vision coverage is also available to slightly more than half. Work is enjoyable for Search Engine Marketing Specialists, who typically claim high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
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$32,835 - $65,673
(Median)
$33K
$45K
$66K
MEDIAN: $45,120
10%
50%
90%

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$11.97 - $26.88
(Median)
$12
$16
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$32,835 - $65,673  
   
Bonus
$0.00 - $5,849  
Profit Sharing
$1,017  
Commission
$9,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,913 - $66,112  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 313
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.97 - $26.88  
   
Overtime
$2.21 - $47.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,849  
   
Commission
$9,500  
Profit Sharing
$1,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,913 - $66,112  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 51
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists seem to require a number of specific skills. Most notably, facility with Data Analysis and Social Media Optimization are correlated to pay that is significantly above average, leading to increases of 35 percent and 16 percent, respectively. Most people who know Search Engine Marketing also know Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $44,850

Larger city markers indicate a job is popular in that location.

For Search Engine Marketing Specialists, busy San Francisco offers a higher-than-average pay rate, 47 percent above the national average. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+21 percent), Chicago (+14 percent), Los Angeles (+14 percent), and Boston (+13 percent). Search Engine Marketing Specialists in Norfolk take home the lowest salaries, earning a whopping 22 percent less than the national average. A couple other locations with smaller-than-average paychecks include Miami (16 percent lower) and Milwaukee (11 percent lower).

Search Engine Marketing (SEM) Specialist Reviews

What is it like working as a Search Engine Marketing (SEM) Specialist?

Search Engine Marketing (SEM) Specialist in Bend:
"Add resources for increased efficiency."
Pros: I love the people on my team, benefits at work are pretty good and we have an opportunity to really help out the company in a financial way where most other departments are not able to do that.
Cons: We're still pursuing more resources and higher scale-ability, since a lot of our processes are still manual, and other teams who depend on our services aren't trained very well in regards to our abilities and best practices, which also affects our efficiency.

Search Engine Marketing (SEM) Specialist in St. Paul:
"Resident SEM Queen."
Pros: Challenging. Creative. Interacting with reps. Campaign analysis. Campaign optimization. Contributing to revenue. Training. Campaign management. Paid parking. 7.5 hour work day.
Cons: No support from managers. No advancement opportunities. No recognition from immediate managers. Minimal annual increases. Minimal employee appreciation. No team building. Tense working environment.

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Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Data Analysis
up arrow 35%

Social Media Optimization
up arrow 16%

Web Analytics
up arrow 1%

Social Media Marketing
up arrow 1%

Microsoft Excel
0%

National Average
$45,000

Search Engine Marketing (SEM)
up arrow 1%

Google Ad Words
up arrow 1%

Search Engine Optimization (SEO)
up arrow 2%

Google Analytics
up arrow 2%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 63 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

Less than 1 year
5%
1-4 years
79%
5-9 years
12%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
medical benefits
Vision: 55%
dental benefits
None: 15%
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