Search Engine Marketing (SEM) Specialist Salary

Search Engine Marketing Specialists in the United States can expect to earn an average of $46K annually. Residence is the biggest factor affecting pay for this group, followed by career duration. Men make up a slight majority of Search Engine Marketing Specialists (57 percent) who responded to the survey. Job satisfaction is reported as high by the vast majority of workers. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. The information for this snapshot was generated by responses to the PayScale salary survey.
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$32,769 - $66,758
(Median)
$33K
$46K
$67K
MEDIAN: $45,653
10%
50%
90%

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$12.01 - $27.24
(Median)
$12
$15
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,769 - $66,758  
   
Bonus
$0.00 - $5,333  
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,865 - $66,585  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 272
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$12.01 - $27.24  
   
Overtime
$20.86 - $47.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,333  
   
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,865 - $66,585  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 45
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists report using a diverse set of skills on the job. Most notably, facility with Data Analysis, Microsoft Excel, and Google Ad Words are correlated to pay that is significantly above average, leading to increases of 35 percent, 6 percent, and 3 percent, respectively. Skills that seem to negatively impact pay include Search Engine Optimization. For most people, competency in Search Engine Marketing indicates knowledge of Search Engine Optimization (SEO).

Pay Difference by Location


Surpassing the national average by 42 percent, Search Engine Marketing Specialists in San Francisco receive some of the highest pay in the country. Search Engine Marketing Specialists can also look forward to large paychecks in cities like Seattle (+20 percent), Los Angeles (+13 percent), Chicago (+12 percent), and Orlando (+12 percent). Milwaukee is home to the smallest salaries in the field, lagging the national average by 12 percent.

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Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Data Analysis
up arrow 35%

Microsoft Excel
up arrow 6%

Google Ad Words
up arrow 3%

Social Media Marketing
up arrow 2%

Web Analytics
up arrow 1%

National Average
$45,000

Search Engine Marketing (SEM)
up arrow 1%

Google Analytics
up arrow 3%

Search Engine Optimization (SEO)
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
5%
1-4 years
78%
5-9 years
14%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 72%
vision benefits Vision: 56% employee benefits None: 13%
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