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Search Engine Marketing (SEM) Specialist Salary

Search Engine Marketing Specialists in the United States take home an average $46K annually. Location is the biggest factor affecting pay for this group, followed by career duration. Male Search Engine Marketing Specialists are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. Most Search Engine Marketing Specialists report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. This report is based on responses to the PayScale salary survey.
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$32,875 - $66,719
(Median)
$33K
$46K
$67K
MEDIAN: $45,733
10%
50%
90%

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$11.99 - $27.37
(Median)
$12
$16
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,875 - $66,719  
   
Bonus
$0.00 - $5,799  
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,053 - $66,631  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 267
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.99 - $27.37  
   
Overtime
$27.96 - $37.18  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,799  
   
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,053 - $66,631  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 43

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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Data Analysis, Microsoft Excel, Google Ad Words, and Social Media Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization. Most people who know Search Engine Marketing also know Search Engine Optimization (SEO).

Pay Difference by Location


Home to some of the best pay for Search Engine Marketing Specialists, San Francisco offers exceptional salaries, 40 percent above the national average. Search Engine Marketing Specialists can also look forward to large paychecks in cities like Seattle (+19 percent), Atlanta (+14 percent), Los Angeles (+13 percent), and Chicago (+12 percent). With compensation 12 percent below the national average, Milwaukee is not known for hefty paychecks and actually represents the lowest-paying market.

Related Job Salaries

United States (change)

Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Data Analysis
up arrow 18%

Microsoft Excel
up arrow 5%

Google Ad Words
up arrow 3%

Social Media Marketing
up arrow 1%

Web Analytics
0%

National Average
$45,000

Search Engine Marketing (SEM)
up arrow 2%

Search Engine Optimization (SEO)
up arrow 6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
5%
1-4 years
77%
5-9 years
15%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 72%
vision benefits Vision: 57% employee benefits None: 13%
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