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Search Engine Marketing (SEM) Specialist Salary (United States)

The median total income of Search Engine Marketing Specialists is around $45K, and for the average worker in this area, a good chunk of that (close to two-fifths, in fact) comes from commissions. Location and years of experience each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a solid majority, and a fair portion earn dental coverage. Men make up a slight majority of Search Engine Marketing Specialists (57 percent). Most workers in this position report high levels of job satisfaction. The numbers for this synopsis were furnished by individuals who completed PayScale's salary questionnaire.
Search Engine Marketing (SEM) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$32,482 - $66,473
(Median)
32K
45K
54K
66K
MEDIAN: $45,325
10%
50%
75%
90%
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Search Engine Marketing (SEM) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.84 - $27.92
(Median)
12
16
22
28
MEDIAN: $16.00
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,482 - $66,473  
   
Bonus
$0.00 - $5,141  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,041 - $66,745  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 255
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$11.84 - $27.92  
   
Overtime
$21.00 - $49.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,141  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,041 - $66,745  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 41
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.
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Search Engine Marketing (SEM) Specialist Tasks
  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

Marketing Specialist Job Listings

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Popular Skills for Search Engine Marketing (SEM) Specialist

Search Engine Marketing Specialists report using a pretty varied skill set on the job. Most notably, skills in Microsoft Excel, Web Analytics, Search Engine Marketing , and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that pay less than market rate include Google Ad Words. Those familiar with Search Engine Marketing also tend to know Search Engine Optimization (SEO).

Pay Difference By Location

San Francisco
up arrow 32%
Seattle
up arrow 21%
up arrow 16%
Orlando
up arrow 9%
New York
up arrow 3%
National Average
$45,000
Milwaukee
up arrow 11%
Larger circles over a city indicate a job is popular in that location.
For those looking to make money, Search Engine Marketing Specialists in San Francisco enjoy an exceptional pay rate, 32 percent above the national average. Also paying near the top of the field are Seattle, Chicago, Orlando, and New York, where Search Engine Marketing Specialists annually earn 21 percent, 16 percent, 9 percent, and 3 percent more than the national average. The lowest-paying market is Milwaukee, which sits 11 percent below the national average.

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Experience Affects Search Engine Marketing (SEM) Specialist Salaries

National Average
$45,000

Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Microsoft Excel
up arrow 6%
Web Analytics
up arrow 3%
Search Engine Marketing (SEM)
0%
National Average
$45,000
Search Engine Optimization (SEO)
up arrow 1%
Google Ad Words
up arrow 3%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 67 votes.

Gender

Female
43%
female alumni
 
Male
57%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
73%
5-9 years
17%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 78%
vision benefits Vision: 59% employee benefits None: 11%