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Search Engine Marketing (SEM) Specialist Salary

The average Search Engine Marketing Specialist in the United States earns approximately $46K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 56 percent of survey respondents. Work is enjoyable for Search Engine Marketing Specialists, who typically claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
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$32,900 - $66,595
(Median)
$33K
$46K
$67K
MEDIAN: $45,630
10%
50%
90%

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$11.96 - $27.57
(Median)
$12
$16
$28
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,900 - $66,595  
   
Bonus
$0.00 - $5,784  
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,283 - $66,687  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 269
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.96 - $27.57  
   
Overtime
$27.96 - $37.18  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,784  
   
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,283 - $66,687  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 40

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United States (change)


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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists generally report applying a varied skill set to their work. Most notably, skills in Data Analysis, Microsoft Excel, Google Ad Words, and Social Media Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Search Engine Optimization. The majority of those who know Search Engine Marketing also know Search Engine Optimization (SEO).

Pay Difference by Location


For Search Engine Marketing Specialists, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+19 percent), Atlanta (+14 percent), Los Angeles (+13 percent), and Chicago (+12 percent). The lowest-paying market is Milwaukee, which sits 12 percent below the national average.

Related Job Salaries

United States (change)

Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$46,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Data Analysis
up arrow 17%

Microsoft Excel
up arrow 5%

Google Ad Words
up arrow 3%

Social Media Marketing
up arrow 1%

Web Analytics
0%

National Average
$46,000

Search Engine Marketing (SEM)
up arrow 1%

Search Engine Optimization (SEO)
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
5%
1-4 years
77%
5-9 years
15%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 73%
vision benefits Vision: 57% employee benefits None: 13%
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