Search Engine Marketing (SEM) Specialist Salary

Average Search Engine Marketing Specialists in the United States make around $46K annually. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men working as Search Engine Marketing Specialists who took the survey just slightly outnumber women at 56 percent. Job satisfaction is high and work is enjoyable for most Search Engine Marketing Specialists. The data in this summary comes from the PayScale salary survey.
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$32,706 - $66,371
(Median)
$33K
$46K
$66K
MEDIAN: $45,630
10%
50%
90%

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$12.01 - $27.24
(Median)
$12
$15
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,706 - $66,371  
   
Bonus
$0.00 - $5,458  
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,839 - $66,229  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 269
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$12.01 - $27.24  
   
Overtime
$20.79 - $48.33  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,458  
   
Profit Sharing
$983 - $2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,839 - $66,229  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 45
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists report using a pretty varied skill set on the job. Most notably, facility with Data Analysis, Microsoft Excel, and Google Ad Words are correlated to pay that is significantly above average, leading to increases of 28 percent, 5 percent, and 3 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization. Those proficient in Search Engine Marketing are, more often than not, also skilled in Search Engine Optimization (SEO).

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Search Engine Marketing Specialists, 43 percent above the national average. Search Engine Marketing Specialists can also look forward to large paychecks in cities like Seattle (+20 percent), Atlanta (+15 percent), Los Angeles (+13 percent), and Chicago (+13 percent). Trailing the national average by 11 percent, Milwaukee is the market with the smallest paychecks.

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Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Data Analysis
up arrow 28%

Microsoft Excel
up arrow 5%

Google Ad Words
up arrow 3%

Social Media Marketing
up arrow 2%

Web Analytics
0%

National Average
$45,000

Search Engine Marketing (SEM)
up arrow 2%

Search Engine Optimization (SEO)
up arrow 6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 52 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
5%
1-4 years
77%
5-9 years
15%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 72%
vision benefits Vision: 56% employee benefits None: 13%
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