A Search Engine Marketing (SEM) Specialist earns an average salary of $43,777 per year. Most people move on to other jobs if they have more than 10 years' experience in this field.
Search Engine Marketing (SEM) Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,672 - $62,318
(Median)
32K
44K
51K
62K
MEDIAN: $43,777
10%
50%
75%
90%
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Search Engine Marketing (SEM) Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.99 - $27.38
(Median)
12
15
18
21
27
MEDIAN: $17.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$31,672 - $62,318  
   
Bonus
$0.00 - $5,068  
Profit Sharing
$1,017 - $6,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,926 - $62,410  
PayScale
Country: United States | Currency: USD | Updated: 23 Apr 2014 | Individuals Reporting: 316
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$11.99 - $27.38  
   
Overtime
$22.93 - $49.33  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,068  
   
Profit Sharing
$1,017 - $6,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,926 - $62,410  
PayScale
Country: United States | Currency: USD | Updated: 23 Apr 2014 | Individuals Reporting: 316
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Job Description for Search Engine Marketing (SEM) Specialist
Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.
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Search Engine Marketing (SEM) Specialist Tasks
  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.
Popular Skills for Search Engine Marketing (SEM) Specialist
Pay Difference By Location
San Francisco
up arrow 30%
Seattle
up arrow 9%
National Average
$43,000
Chicago
up arrow 2%
New York
up arrow 2%
Milwaukee
up arrow 7%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Search Engine Marketing (SEM) Specialist Salaries

National Average
$43,000

Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Web Analytics
up arrow 8%
Search Engine Optimization (SEO)
up arrow 3%
Search Engine Marketing (SEM)
up arrow 2%
Microsoft Excel
0%
National Average
$43,000
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 72 votes.
Gender
Female
44%
female alumni
 
Male
56%
male alumni
Years of Experience
Less than 1 year
5%
1-4 years
72%
5-9 years
17%
10-19 years
4%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 88% dental benefits Dental: 79%
vision benefits Vision: 57% employee benefits None: 11%
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