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Search Engine Marketing (SEM) Specialist Salary

Commissions constitute a big slice (around two in five on average) of overall compensation for Search Engine Marketing Specialists, and the median take-home for this group lies near $45K. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 56 percent of survey respondents. Job satisfaction for Search Engine Marketing Specialists is high. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Participants in PayScale's salary questionnaire provided the particulars of this report.
$31,920 - $67,186
(Median)
32K
46K
54K
67K
MEDIAN: $45,561
10%
50%
75%
90%

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$11.91 - $27.92
(Median)
12
15
22
28
MEDIAN: $16.00
10%
25%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,920 - $67,186  
   
Bonus
$0.00 - $5,106  
Profit Sharing
$972 - $2,849  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,138 - $67,342  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 254
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.91 - $27.92  
   
Overtime
$23.61 - $47.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,106  
   
Profit Sharing
$972 - $2,849  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,138 - $67,342  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 41
United States (change)

Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Survey results suggest that Search Engine Marketing Specialists use a fairly large toolkit of professional skills. Most notably, skills in Microsoft Excel, Web Analytics, Search Engine Marketing, and Search Engine Optimization (SEO) are correlated to pay that is above average. At the other end of the pay range are skills like Google Ad Words. Those proficient in Search Engine Marketing are, more often than not, also skilled in Search Engine Optimization (SEO).

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Search Engine Marketing Specialists, 31 percent above the national average. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+21 percent), Chicago (+12 percent), Los Angeles (+12 percent), and Orlando (+8 percent). In Milwaukee, salaries are 12 percent below the national average and represent the lowest-paying market.

Related Job Salaries

Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Microsoft Excel
up arrow 5%

Web Analytics
up arrow 2%

Search Engine Marketing (SEM)
0%

National Average
$45,000

Search Engine Optimization (SEO)
up arrow 1%

Google Ad Words
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 61 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
4%
1-4 years
74%
5-9 years
18%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 58% employee benefits None: 12%