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Search Engine Marketing (SEM) Specialist Salary

Average Search Engine Marketing Specialists in the United States make around $46K per year. Geographic location and experience level each impact pay for this group, with the former having the largest influence. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 56 percent of survey respondents. For the most part, Search Engine Marketing Specialists enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The information for this snapshot was generated by responses to the PayScale salary survey.
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$32,678 - $66,552
(Median)
$33K
$46K
$67K
MEDIAN: $45,802
10%
50%
90%

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$11.95 - $27.65
(Median)
$12
$16
$28
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$32,678 - $66,552  
   
Bonus
$0.00 - $5,158  
Profit Sharing
$972 - $2,849  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,231 - $66,717  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 258
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.95 - $27.65  
   
Overtime
$27.47 - $42.74  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,158  
   
Profit Sharing
$972 - $2,849  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,231 - $66,717  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 39

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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists typically list a handful of skills they use on the job. Most notably, skills in Google Ad Words, Microsoft Excel, Web Analytics, and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization. For most people, competency in Search Engine Marketing indicates knowledge of Search Engine Optimization (SEO).

Pay Difference by Location


Surpassing the national average by 30 percent, Search Engine Marketing Specialists in San Francisco receive some of the highest pay in the country. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+20 percent), Los Angeles (+13 percent), Chicago (+12 percent), and Orlando (+11 percent). The lowest-paying market is Milwaukee, which sits 12 percent below the national average.

Related Job Salaries

United States (change)

Experience Affects Search Engine Marketing (SEM) Specialist Salaries


National Average
$46,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Google Ad Words
up arrow 10%

Microsoft Excel
up arrow 5%

Web Analytics
0%

National Average
$46,000

Search Engine Marketing (SEM)
up arrow 2%

Search Engine Optimization (SEO)
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 50 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
5%
1-4 years
75%
5-9 years
15%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 74%
vision benefits Vision: 58% employee benefits None: 12%