Search Engine Marketing (SEM) Specialist Salary

An average Search Engine Marketing Specialist in the United States can expect to take home roughly $45K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and the greater part collect dental insurance. The majority of workers are highly satisfied with their job. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 54 percent of survey respondents. The data for this synopsis comes from respondents who took the PayScale salary survey.
Read More
$32,497 - $64,287
$32K
$45K
$64K
MEDIAN: $44,923
10%
50%
90%

Add this chart to your site: 640px    300px

$13.73 - $27.47
$14
$18
$27
MEDIAN: $18.45
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$32,497 - $64,287  
   
Bonus
$150.75 - $6,721  
Profit Sharing
$1,750  
Commission
$9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,676 - $65,713  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 243
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$13.73 - $27.47  
   
Overtime
$2.14 - $44.38  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$150.75 - $6,721  
   
Commission
$9,000  
Profit Sharing
$1,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,676 - $65,713  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 33

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

Read More...

Search Engine Marketing (SEM) Specialist Tasks

  • Assist in the development and implementation of banner advertising, email and online marketing strategies.
  • Compile and organize website traffic data using tracking tools.
  • Coordinate transfer of incoming and outgoing internet information.

Marketing Specialist Job Listings

Search for more jobs:

Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists report using a wide range of professional skills. Most notably, skills in Social Media Optimization, Data Analysis, Google Analytics, and Google Ad Words are correlated to pay that is above average. It is often found that people who know Search Engine Marketing are also skilled in Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $44,913

Larger city markers indicate a job is popular in that location.

For those looking to make money, Search Engine Marketing Specialists in San Francisco enjoy an exceptional pay rate, 50 percent above the national average. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+26 percent), Orlando (+19 percent), Chicago (+16 percent), and Austin (+15 percent). Location is a huge contributor to overall pay, with Search Engine Marketing Specialists in Norfolk earning a whopping 21 percent below the national average. Workers in Miami and Milwaukee earn less than others in this profession; their salaries fall short of the national average by 11 percent.

Search Engine Marketing (SEM) Specialist Reviews

Q: What is it like working as a Search Engine Marketing (SEM) Specialist?

Search Engine Marketing (SEM) Specialist in Bend:
"Add resources for increased efficiency."
Pros: I love the people on my team, benefits at work are pretty good and we have an opportunity to really help out the company in a financial way where most other departments are not able to do that.
Cons: We're still pursuing more resources and higher scale-ability, since a lot of our processes are still manual, and other teams who depend on our services aren't trained very well in regards to our abilities and best practices, which also affects our efficiency.

Search Engine Marketing (SEM) Specialist in St. Paul:
"Resident SEM Queen."
Pros: Challenging. Creative. Interacting with reps. Campaign analysis. Campaign optimization. Contributing to revenue. Training. Campaign management. Paid parking. 7.5 hour work day.
Cons: No support from managers. No advancement opportunities. No recognition from immediate managers. Minimal annual increases. Minimal employee appreciation. No team building. Tense working environment.

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Specialist

Gender

Female
46 %
Male
54 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.
Less than 1 year
8%
1-4 years
81%
5-9 years
9%
10-19 years
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Specialist Salaries

▲24%

Experienced
▲11%

National Average
$45,000

▼1%

Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Social Media Optimization
▲16%

Data Analysis
▲4%


Google Analytics
▲2%

Social Media Marketing
▲1%

Search Engine Marketing (SEM)
▼0%

Microsoft Excel
▼0%

National Average
$45,000

Search Engine Optimization (SEO)
▼1%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

Less than 1 year
8%
1-4 years
81%
5-9 years
9%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
vision benefits
Vision: 60%
dental benefits
None: 15%
ADVERTISEMENT