Senior Media Planner / Buyer Salary
The average pay for a Senior Media Planner / Buyer is $55,988 per year.
Job Description for Senior Media Planner / Buyer
The main responsibility of a social media planner is to manage campaigns, social media budgeting, buying, and planning. This planner also executes big media events related to the company.Read More...
A social media planner's responsibilities include analyzing the budget and adjusting it in order to meet advertisement goals, reporting the current performance of a campaign to the manager, making sure that media projects meet the deadlines of a long-term goal, making sure that relationships with vendors are of the highest quality and that contracts with them meet certain specifications, assisting managers with campaign planning, executing a campaign from start to finish, and ensuring success.
As a social media planner, one can expect to work 9 to 5, but depending on the company, hours can change. One is usually found working in an office, but travel can be expected in order to meet with current and potential vendors. The following are required in order to apply as a social media planner: computer skills, excellent written and verbal communication skills, the ability to multitask on different projects, and the capacity to be well-organized and detail-oriented. In order to be considered for this type of job, one must have a bachelor's or master's in a media or communications degree. One must have at least five years of related experience. One must be able to work under a lot of pressure and be able to meet tight deadlines. Excellent presentation skills are a must.
Senior Media Planner / Buyer Tasks
- Review invoices from media companies and resolve any discrepancies.
- Negotiate advertising contracts with media companies to determine pricing and schedules.
- Buy media advertising space for clients, and provide estimates of audience and costs.
- Make sure clients receive compensation for advertisements that do not run when planned.
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Pay by Experience Level for Senior Media Planner / Buyer
Median of all compensation (including tips, bonus, and overtime) by years of experience.