A Social Media Analyst earns an average salary of $47,264 per year. People in this job generally don't have more than 10 years' experience.

$33,064 - $66,051
(Median)
$33K
$47K
$66K
MEDIAN: $47,264
10%
50%
90%

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$11.33 - $33.72
(Median)
$11
$17
$34
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$33,064 - $66,051  
   
Bonus
$205.11 - $9,696  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,587 - $68,587  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 120
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$11.33 - $33.72  
   
Overtime
$25.14  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$205.11 - $9,696  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,587 - $68,587  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 33
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Job Description for Social Media Analyst

Companies today have to carefully craft and maintain their online brand presence, and this kind of work usually is performed by a social media analyst who is highly skilled in online communication. This job requires a person who is adept at search engine optimization (SEO) and able to maintain a consistent, positive image across the spectrum of current and emerging social media platforms. Social media analysts must gather data to formulate and execute methods of brand maintenance across the wide variety of social media platforms. Other common functions include finding creative ways of using social media to engage the target audience, increasing brand visibility, and devising new ways to increase sales via new social platforms. They also communicate with individuals across the organization to determine their social media needs.

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Social Media Analyst Tasks

  • Create and interpret reports on current state of the field, gaps, and opportunities.
  • Apply statistical techniques to extract business-relevant findings and make strategic recommendations.
  • Define key variables to track and understand brand and customer perceptions and behavior.
  • Collect, structure, and store information from social media in databases, including appropriate metadata.
  • Write copy and produce content for social media platforms within organizational guidelines.

Social Media Analyst Job Listings

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Popular Skills for Social Media Analyst

Pay Difference by Location

National Average: $46,152

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Social Media Analyst Salaries


National Average
$46,000


Skills That Affect Social Media Analyst Salaries

Microsoft Excel
up arrow 8%

Social Media Optimization
0%

National Average
$46,000

Web Analytics
up arrow 2%


Data Analysis
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 20 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
19%
1-4 years
68%
5-9 years
11%
10-19 years
2%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 70%
medical benefits
Vision: 63%
dental benefits
None: 20%
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