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Social Media Analyst Salary (United States)

A Social Media Analyst earns an average salary of $43,274 per year. Most people with this job move on to other positions after 10 years in this career. A skill in Social Media Optimization is associated with high pay for this job.
Social Media Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,111 - $67,343
(Median)
30K
36K
43K
54K
67K
MEDIAN: $43,273
10%
25%
50%
75%
90%
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Social Media Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.87 - $26.91
(Median)
9
14
20
27
MEDIAN: $13.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$30,111 - $67,343  
   
Bonus
$0.00 - $5,092  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,707 - $66,045  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 211
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$9.87 - $26.91  
   
Overtime
$14.90 - $36.24  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,092  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,707 - $66,045  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 55
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Job Description for Social Media Analyst

Companies today have to carefully craft and maintain their online brand presence, and this kind of work usually is performed by a social media analyst who is highly skilled in online communication. This job requires a person who is adept at search engine optimization (SEO) and able to maintain a consistent, positive image across the spectrum of current and emerging social media platforms. Social media analysts must gather data to formulate and execute methods of brand maintenance across the wide variety of social media platforms. Other common functions include finding creative ways of using social media to engage the target audience, increasing brand visibility, and devising new ways to increase sales via new social platforms. They also communicate with individuals across the organization to determine their social media needs.
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Social Media Analyst Tasks
  • Create and interpret reports on current state of the field, gaps, and opportunities.
  • Apply statistical techniques to extract business-relevant findings and make strategic recommendations.
  • Define key variables to track and understand brand and customer perceptions and behavior.
  • Collect, structure, and store information from social media in databases, including appropriate metadata.
  • Write copy and produce content for social media platforms within organizational guidelines.

Social Media Analyst Job Listings

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Popular Skills for Social Media Analyst

Pay Difference By Location

San Francisco
up arrow 38%
Seattle
up arrow 23%
Los Angeles
up arrow 8%
New York
up arrow 5%
National Average
$42,000
Dallas
up arrow 4%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Social Media Analyst Salaries

Mid-Career
up arrow 34%
National Average
$42,000

Skills That Affect Social Media Analyst Salaries

Social Media Optimization
up arrow 16%
Social Media Marketing
up arrow 3%
Web Analytics
up arrow 1%
Data Analysis
0%
National Average
$42,000

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 48 votes.

Gender

Female
56%
female alumni
 
Male
44%
male alumni

Years of Experience

Less than 1 year
9%
1-4 years
78%
5-9 years
11%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 67%
vision benefits Vision: 54% employee benefits None: 22%