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Social Media Analyst Salary

A Social Media Analyst earns an average salary of $45,443 per year. Most people with this job move on to other positions after 10 years in this career. A skill in Social Media Optimization is associated with high pay for this job.

$30,626 - $69,069
(Median)
$31K
$45K
$69K
MEDIAN: $45,442
10%
50%
90%

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$9.79 - $29.70
(Median)
$9
$15
$30
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,626 - $69,069  
   
Bonus
$0.00 - $5,095  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,158 - $67,892  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 204
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$9.79 - $29.70  
   
Overtime
$15.32 - $50.89  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,095  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,158 - $67,892  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 47

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Job Description for Social Media Analyst

Companies today have to carefully craft and maintain their online brand presence, and this kind of work usually is performed by a social media analyst who is highly skilled in online communication. This job requires a person who is adept at search engine optimization (SEO) and able to maintain a consistent, positive image across the spectrum of current and emerging social media platforms. Social media analysts must gather data to formulate and execute methods of brand maintenance across the wide variety of social media platforms. Other common functions include finding creative ways of using social media to engage the target audience, increasing brand visibility, and devising new ways to increase sales via new social platforms. They also communicate with individuals across the organization to determine their social media needs.

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Social Media Analyst Tasks

  • Create and interpret reports on current state of the field, gaps, and opportunities.
  • Apply statistical techniques to extract business-relevant findings and make strategic recommendations.
  • Define key variables to track and understand brand and customer perceptions and behavior.
  • Collect, structure, and store information from social media in databases, including appropriate metadata.
  • Write copy and produce content for social media platforms within organizational guidelines.

Social Media Analyst Job Listings

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Popular Skills for Social Media Analyst

Related Job Salaries

United States (change)

Experience Affects Social Media Analyst Salaries

Mid-Career
up arrow 39%

National Average
$43,000


Skills That Affect Social Media Analyst Salaries

Social Media Optimization
up arrow 11%

Social Media Marketing
0%

Web Analytics
0%

National Average
$43,000

Data Analysis
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
10%
1-4 years
77%
5-9 years
9%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 70%
vision benefits Vision: 58% employee benefits None: 21%