Strategic Planning Manager, Marketing Salary

Strategic Planning Managers of Marketing in the United States can look forward to a sizeable six-figure salary — around $93K per year on average. In the world of Strategic Planning Managers of Marketing, overall cash allowance can occasionally include more than $34K from bonuses and, in some exceptional cases, $8K from profit sharing, causing incomes to vary widely between $52K and $152K. Job satisfaction for Strategic Planning Managers of Marketing is high. Most people who answered the questionnaire are men; 69 percent of Strategic Planning Managers of Marketing are male. Medical and dental benefits are awarded to nearly all, and most earn vision coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.

$52,517 - $127,489
MEDIAN: $92,516

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$52,517 - $127,489  
$2,522 - $33,935  
Profit Sharing
$4,460 - $7,773  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$52,404 - $151,890  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 125
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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

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Popular Skills for Strategic Planning Manager, Marketing

Survey results show that Strategic Planning Managers of Marketing use a fair number of skills. Most notably, skills in Windows Operating System General Use, Marketing Management, Strategic Marketing, and Microsoft Office are correlated to pay that is above average, with boosts between 4 percent and 7 percent. Strategic Planning and Microsoft Word, on the other hand, are typically associated with much lower pay. Many workers who know Marketing Management also know Strategic Marketing.

Related Job Salaries

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Experience Affects Strategic Planning Manager, Marketing Salaries

up arrow 33%

up arrow 6%

National Average

Skills That Affect Strategic Planning Manager, Marketing Salaries

Windows Operating System General Use
up arrow 7%

Marketing Management
up arrow 6%

Strategic Marketing
up arrow 4%

Microsoft Office
up arrow 3%

up arrow 2%

National Average

Microsoft Excel
up arrow 1%

Microsoft Word
up arrow 8%

Strategic Planning
up arrow 28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 22 votes.


31 %
69 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 87%
vision benefits Vision: 80% employee benefits None: 9%