Strategic Planning Manager, Marketing Salary

Strategic Planning Managers of Marketing receive generous compensation in the United States — earning an average of $93K per year, their standard salaries shoot well into the six-figure range. Total cash compensation to Strategic Planning Managers of Marketing bottoms out near $53K and approaches $152K on the high end; the biggest paychecks include approximately $34K from bonuses and almost $8K from profit sharing. Most receive medical and dental insurance and a large number get vision insurance. Most Strategic Planning Managers of Marketing report high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.

$53,123 - $127,615
MEDIAN: $92,800

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$53,123 - $127,615  
$2,522 - $33,935  
Profit Sharing
$4,460 - $7,773  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,211 - $152,450  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 124
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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

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Popular Skills for Strategic Planning Manager, Marketing

Strategic Planning Managers of Marketing report using a pretty varied skill set on the job. Most notably, skills in Windows Operating System General Use, Marketing Management, Strategic Marketing, and Microsoft Office are correlated to pay that is above average, with boosts between 4 percent and 7 percent. Strategic Planning and Microsoft Word, on the other hand, are typically associated with much lower pay. Marketing Management and Strategic Marketing are also commonly seen together.

Related Job Salaries

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Experience Affects Strategic Planning Manager, Marketing Salaries

up arrow 32%

up arrow 6%

National Average

Skills That Affect Strategic Planning Manager, Marketing Salaries

Windows Operating System General Use
up arrow 7%

Marketing Management
up arrow 5%

Strategic Marketing
up arrow 4%

Microsoft Office
up arrow 3%

up arrow 2%

National Average

Microsoft Excel
up arrow 1%

Microsoft Word
up arrow 8%

Strategic Planning
up arrow 28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 22 votes.


30 %
70 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 87%
vision benefits Vision: 81% employee benefits None: 9%