Strategic Planning Manager, Marketing Salary

The average Strategic Planning Manager of Marketing in the United States earns approximately $88K annually. Cash earnings for Strategic Planning Managers of Marketing — which occasionally include more than $20K from bonuses and more than $8K from profit sharing — stretch from around $50K to approximately $143K. Medical benefits are awarded to most, and a large number earn dental coverage. Men make up the majority of Strategic Planning Managers of Marketing (67 percent) survey respondents. The majority of workers are highly satisfied with their job. The data in this summary comes from the PayScale salary survey.

$50,804 - $131,387
MEDIAN: $88,096

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$50,804 - $131,387  
$2,506 - $20,140  
Profit Sharing
$3,250 - $7,767  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$50,441 - $142,953  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 113
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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

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Popular Skills for Strategic Planning Manager, Marketing

Strategic Planning Managers of Marketing seem to require a number of specific skills. Most notably, skills in Windows Operating System General Use, Microsoft Office, Powerpoint, and Microsoft Word are correlated to pay that is above average. Those listing Strategic Planning as a skill should be prepared for drastically lower pay. Marketing Management and Strategic Marketing also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Strategic Planning.

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Experience Affects Strategic Planning Manager, Marketing Salaries

up arrow 11%

National Average

Skills That Affect Strategic Planning Manager, Marketing Salaries

Windows Operating System General Use
up arrow 13%

Microsoft Office
up arrow 4%

up arrow 2%

National Average

Microsoft Excel
up arrow 3%

Microsoft Word
up arrow 3%

Strategic Marketing
up arrow 6%

Marketing Management
up arrow 11%

Strategic Planning
up arrow 20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 22 votes.


33 %
67 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
medical benefits
Vision: 80%
dental benefits
None: 10%