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Strategic Planning Manager, Marketing Salary

Strategic Planning Managers of Marketing in the United States can expect wages of $92K per year on average. Including potential for bonuses and profit sharing — peaking near $27K and $10K, respectively — total cash payment to Strategic Planning Managers of Marketing can bottom out near $53K or peak near $151K depending on individual performance. Most Strategic Planning Managers of Marketing report high levels of job satisfaction. A large number receive medical and dental insurance and a fair number get vision insurance. There are more male Strategic Planning Managers of Marketing than female among those who completed the questionnaire, making up 67 percent. The data for this synopsis comes from respondents who took the PayScale salary survey.
$52,911 - $124,997
MEDIAN: $91,521

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$52,911 - $124,997  
$2,000 - $26,626  
Profit Sharing
$3,945 - $9,899  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,404 - $150,999  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 127
United States (change)

Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

Strategic Planning Manager, Marketing Job Listings

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Popular Skills for Strategic Planning Manager, Marketing

Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Marketing Management, Windows Operating System General Use, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 21 percent, 9 percent, and 6 percent, respectively. Those listing Strategic Planning and Microsoft Word as skills, on the other hand, should be prepared for drastically lower pay. Those educated in Microsoft Excel tend to be well versed in Strategic Marketing.

Related Job Salaries

Experience Affects Strategic Planning Manager, Marketing Salaries

up arrow 32%

up arrow 6%

National Average

Skills That Affect Strategic Planning Manager, Marketing Salaries

Marketing Management
up arrow 21%

Windows Operating System General Use
up arrow 9%

Strategic Marketing
up arrow 6%

up arrow 5%

Microsoft Office
up arrow 4%

Microsoft Excel
up arrow 1%

National Average

Microsoft Word
up arrow 6%

Strategic Planning
up arrow 24%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 32 votes.


33 %
67 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 87%
vision benefits Vision: 77% employee benefits None: 10%