Strategic Planning Manager, Marketing Salary

Average Strategic Planning Managers of Marketing in the United States make around $88K annually. Total incomes of Strategic Planning Managers of Marketing incorporate potential for, in a few cases, more than $20K from bonuses and close to $8K from profit sharing; these performance components cause packages to range between $50K and $143K. Most Strategic Planning Managers of Marketing like their work and job satisfaction is high. The majority of Strategic Planning Managers of Marketing (67 percent) who took the survey are men. Most enjoy medical while a large number get dental coverage. Vision coverage is also available to a strong majority. This overview is based on answers to PayScale's salary questionnaire.

$50,804 - $131,387
MEDIAN: $88,096

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$50,804 - $131,387  
$2,506 - $20,140  
Profit Sharing
$3,250 - $7,767  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$50,441 - $142,953  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 113
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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

Strategic Planning Manager, Marketing Job Listings

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Popular Skills for Strategic Planning Manager, Marketing

Survey results show that Strategic Planning Managers of Marketing use a fair number of skills. Most notably, skills in Windows Operating System General Use, Microsoft Office, Powerpoint, and Microsoft Word are correlated to pay that is above average. Those listing Strategic Planning as a skill should be prepared for drastically lower pay. Marketing Management and Strategic Marketing also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Strategic Planning.

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Experience Affects Strategic Planning Manager, Marketing Salaries

up arrow 11%

National Average

Skills That Affect Strategic Planning Manager, Marketing Salaries

Windows Operating System General Use
up arrow 13%

Microsoft Office
up arrow 4%

up arrow 2%

National Average

Microsoft Excel
up arrow 3%

Microsoft Word
up arrow 3%

Strategic Marketing
up arrow 6%

Marketing Management
up arrow 11%

Strategic Planning
up arrow 20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 22 votes.


33 %
67 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
medical benefits
Vision: 80%
dental benefits
None: 10%