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Strategic Planning Manager, Marketing Salary

Generous salaries abound for Strategic Planning Managers of Marketing in the United States, with average pay above six figures ($92K) per year. Cash earnings for Strategic Planning Managers of Marketing — which occasionally include more than $27K from bonuses and more than $8K from profit sharing — stretch from around $53K to approximately $152K. Most claim medical and dental insurance and a strong majority get vision coverage. Work is enjoyable for Strategic Planning Managers of Marketing, who typically claim high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.

$53,180 - $127,175
MEDIAN: $92,140

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$53,180 - $127,175  
$2,432 - $26,705  
Profit Sharing
$4,346 - $7,728  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,278 - $151,890  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 125

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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

Strategic Planning Manager, Marketing Job Listings

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Popular Skills for Strategic Planning Manager, Marketing

Strategic Planning Managers of Marketing report using a diverse set of skills on the job. Most notably, skills in Marketing Management, Windows Operating System General Use, Strategic Marketing, and Microsoft Office are correlated to pay that is above average, with boosts between 4 percent and 12 percent. Strategic Planning and Microsoft Word as skills, however, tend to be associated with significantly smaller paychecks. Those educated in Microsoft Excel tend to be well versed in Strategic Marketing.

Related Job Salaries

United States (change)

Experience Affects Strategic Planning Manager, Marketing Salaries

up arrow 32%

up arrow 5%

National Average

Skills That Affect Strategic Planning Manager, Marketing Salaries

Marketing Management
up arrow 12%

Windows Operating System General Use
up arrow 7%

Strategic Marketing
up arrow 4%

up arrow 3%

Microsoft Office
up arrow 3%

Microsoft Excel

National Average

Microsoft Word
up arrow 8%

Strategic Planning
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 28 votes.


31 %
69 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 88%
vision benefits Vision: 79% employee benefits None: 9%