Strategic Planning Manager, Marketing Salary

Strategic Planning Managers of Marketing in the United States can expect to earn a very generous salary, with average salaries (in the ballpark of $93K) surpassing six figures annually. Final cash compensation to Strategic Planning Managers of Marketing varies from around $52K to approximately $160K; choice pay grades include potential for bonuses and profit sharing as high as $28K and $8K, respectively. Most Strategic Planning Managers of Marketing report high levels of job satisfaction. A large number receive medical and dental insurance and most get vision plans. This snapshot results from replies to PayScale's salary survey.

$52,334 - $127,911
MEDIAN: $92,734

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$52,334 - $127,911  
$2,506 - $27,812  
Profit Sharing
$4,460 - $7,737  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$52,009 - $160,425  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 117
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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.


Strategic Planning Manager, Marketing Tasks

  • Drive strategic development.
  • Develop and retain clientele.
  • Provide and coordinate presentations.
  • Achieve revenue goals.
  • Spearhead development of marketing.

Strategic Planning Manager, Marketing Job Listings

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Popular Skills for

Strategic Planning Managers of Marketing report using a pretty varied skill set on the job. Most notably, skills in Windows Operating System General Use, Marketing Management, Strategic Marketing, and Microsoft Office are correlated to pay that is above average. At the other end of the pay range are skills like Strategic Planning, Microsoft Word, and Microsoft Excel. The majority of those who know Marketing Management also know Strategic Planning.

Related Job Salaries

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Experience Affects Salaries

up arrow 5%

National Average

Skills That Affect Salaries

Windows Operating System General Use
up arrow 7%

Marketing Management
up arrow 4%

Strategic Marketing
up arrow 2%

Microsoft Office
up arrow 2%

up arrow 1%

National Average

Microsoft Excel
up arrow 6%

Microsoft Word
up arrow 8%

Strategic Planning
up arrow 19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.


30 %
70 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 85%
vision benefits Vision: 81% employee benefits None: 10%