A traffic coordinator works in advertising in a company that offers goods or services for sale on a larger-scale platform. They work with marketing, advertising, development, and sales departments to facilitate the placement of ads to achieve maximum impact. The traffic coordinator also works to ensure that products or services have properly targeted advertisements that have a consistent tone and message.
The traffic coordinator works with across all media to facilitate the placement of advertising developed by marketing or advertising departments. The coordinator normally makes sure the advertisements are properly tailored to their media and targeted audience, and then purchases the time or platforms needed to bring the ads to the public eye. In many situations, the placement of web advertising requires excellent HTML skills.
The traffic coordinator also collect and analyze data on the campaign’s effectiveness. This frequently involves statistical analysis of consumers reached by various advertisements, sales, and reconciliation of related data. The coordinator then reports on these findings to sales and creative departments to help improve and focus future ad and sales campaigns.
The educational requirements for a traffic coordinator vary. With many companies, a bachelor's degree is required, as well as relevant training or certifications. Companies also normally prefer experience in marketing and advertising and demographics.
Traffic Coordinator Tasks
Schedule activities and establish objectives for their group.
Send out communications to corporate offices and employees.
Create and maintain work schedules to track and prioritize responsibilities between various departments.
Ensure that projects move along seamlessly through the work process from start to completion.
Manage outgoing and incoming shipments, process invoices, enter information into program logs and interact with external vendors.