A web producer (sometimes also referred to as web manager or web coordinator) is responsible for the operation of a company’s digital presence, including their website, social media accounts, and other digital properties. The web producer is responsible for various divisions' launching of new web projects, as well as the maintenance and optimization of projects that are already live. Depending on the company, the web producer's tasks may include mobile optimization or regional expansions. These professionals work with content producers, editors, design teams, development teams, and project managers in a variety of tasks related to website function and content. Tools used by web producers include commonly available or custom made software suites, ranging from project management software to content development programs. Smaller companies may require that the web producer fill a variety of roles such as content producers and project managers, while larger companies separate roles more distinctly.
Most of the producer's work is done in an office environment, but travel to headquarters or satellite offices may be required occasionally. Business hours are typically limited to normal operating hours, but overtime during product launches may occur.
Specific educational requirements for this position depend heavily on the size of the company and the specific position advertised. Educational requirements range from a high school diploma or equivalent to a bachelor’s or master’s degree in an information technology- or communications-related field. Experience requirements vary as well; in higher-level positions, substantial experience is required, while some companies offer entry-level positions. Regardless, knowledge of website production processes and tools are needed.
Web Producer / Manager / Coordinator Tasks
Organize planning, development, and deployment web sites.
Ensure overall quality of web site.
Coordinate and track progress of design and development teams to implement online designs.
Work directly with partners and clients to determine project scope and specifications.