The average salary for a Mid-Career Brand Manager with Strategic Marketing skills in Canada is C$79,315.
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C$49k - C$99k
C$3k - C$16k
C$0 - C$3k
C$54k - C$116k
Your Market Worth Over Time
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Job Description for Brand Manager
Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which…Read more
Brand Manager Tasks
- Develop and lead annual brand strategy.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
- Develop and coach assistant brand managers and guide marketing skill development.
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
Explore the most common career paths for Brand Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Brand Manager Job Listings
Popular Skills for Brand Manager
Skills that pay less than market rate include Budget Management, Branding, Product Marketing, Marketing Communications and Marketing Management.
Pay by Experience Level for Brand Manager
An early career Brand Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$67,716 based on 31 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of C$76,707 based on 26 salaries. In their late career (20 years and higher), employees earn an average total compensation of C$72,414.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Brand Manager in their job title in Toronto, Ontario earn an average of 9.4% more than the national average. These job titles also find higher than average salaries in Montréal, Québec (3.5% more). The lowest salaries can be found in Vancouver, British Columbia (11.1% less).
Years of Experience
This data is based on 62 survey responses.
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