The average salary for a Brand Manager in Canada is C$69,387.
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C$47k - C$95k
C$992 - C$15k
C$503 - C$14k
C$3k - C$15k
C$46k - C$103k
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Job Description for Brand Manager
Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which…Read more
Brand Manager Tasks
- Develop and lead annual brand strategy.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
- Develop and coach assistant brand managers and guide marketing skill development.
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
Explore the most common career paths for Brand Manager. Thickness and color of lines indicates how common a path is.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Brand Manager Job Listings
Popular Skills for Brand Manager
Skills in Marketing Management, Strategic Marketing and Product Marketing are correlated to pay that is above average. Skills that pay less than market rate include Branding and Marketing Communications.
Pay by Experience Level for Brand Manager
An entry-level Brand Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of C$50,560 based on 25 salaries. An early career Brand Manager with 1-4 years of experience earns an average total compensation of C$64,306 based on 147 salaries. A mid-career Brand Manager with 5-9 years of experience earns an average total compensation of C$74,755 based on 135 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of C$77,903 based on 74 salaries. In their late career (20 years and higher), employees earn an average total compensation of C$72,414.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Brand Manager in their job title in Mississauga, Ontario earn an average of 16.8% more than the national average. These job titles also find higher than average salaries in Toronto, Ontario (8.8% more). The lowest salaries can be found in Victoria, British Columbia (17.9% less), Kitchener, Ontario (17.1% less) and Halifax, Nova Scotia (13.5% less).
Years of Experience
This data is based on 389 survey responses.
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