C$59,352
Avg. Salary

Average additional compensation for this job:

Bonus

C$1,500

Profit Sharing

C$1,017

A Brand Strategist earns an average salary of C$63,298 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on income for this job.

C$43,343 - C$89,587
C$43K
C$59K
C$90K
MEDIAN: C$59,352
10%
50%
90%
C$0C$93K
Salary C$43,343 - C$89,587
Bonus C$0.00 - C$7,400
Profit Sharing C$1,017
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$42,178 - C$93,831
  • Country: Canada
  • Currency: CAD
  • Updated: 18 Aug 2018
  • Individuals Reporting: 54

Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

Read More...

Brand Strategist Tasks

  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.
  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.

Brand Strategist Pay By Employer

$0$79K

$49,993

Brand Strategist Job Listings

Pay Difference by Location

National Average: C$60,021

Larger city markers indicate a job is popular in that location.

Brand Strategist Reviews

Q: What is it like working as a Brand Strategist?

Brand Strategist in Toronto:
"Brand Strategist In Healthcare, Marketing Research."
Pros: I like hearing about people's experiences with different health conditions/treatments (patients, caregivers, and physicians) and digging deeper to understand their needs and challenges. I like being challenged to produce a high level of output, which includes qualitative data analysis, triangulation across methods, an in-depth report, and recommendations to clients. I like working with smart, empathetic people who use their marketing experience to find solutions that improve people's lives while building successful brands.
Cons: The hours (whatever it takes to get the job done, including early starts, late nights, weekends, holidays...). That management is not transparent when it comes to career development (i.e. Promotions, salary ranges).

Related Job Salaries

Key Stats for Brand Strategist

Gender

Female
80 %
Male
20 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 10 votes.
Less than 1 year
2%
1-4 years
51%
5-9 years
25%
10-19 years
21%
20 years or more
2%

Experience Affects Brand Strategist Salaries

▲52%

▲31%

▼0%

National Average
C$60,000

Skills That Affect Brand Strategist Salaries


National Average
C$60,000


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 10 votes.

Gender

Female
80 %
Male
20 %

Years of Experience

Less than 1 year
2%
1-4 years
51%
5-9 years
25%
10-19 years
21%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 74%
vision benefits
Vision: 52%
no benefits
None: 20%