The average salary for a Brand Strategist in Canada is C$59,324.
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What Do Brand Strategists Do?
A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.
What a brand strategist will typically do…Read more
Brand Strategist Tasks
- Develop unique and innovative methods for introducing to a product and making it memorable to the public.
- Oversee the development of marketing plans and evaluate the impact of marketing efforts.
- Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
- Conduct market research to determine customer demographics and the best strategies for reaching customers.
Job Satisfaction for Brand Strategist
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Somewhat common (8 - 20%)
Brand Strategist Job Listings
What Are Popular Skills for Brand Strategists?
Skills in Strategic Marketing and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Market Research, Strategic Planning and Branding.
What is the Pay by Experience Level for Brand Strategists?
An early career Brand Strategist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$54,215 based on 41 salaries. A mid-career Brand Strategist with 5-9 years of experience earns an average total compensation of C$71,900 based on 27 salaries. An experienced Brand Strategist with 10-19 years of experience earns an average total compensation of C$65,496 based on 7 salaries.
Pay Difference by Location
Employees with Brand Strategist in their job title in Toronto, Ontario earn an average of 7.1% more than the national average. The lowest salaries can be found in Vancouver, British Columbia (22.3% less), Winnipeg, Manitoba (15.7% less) and Montréal, Québec (10.2% less).
Years of Experience
This data is based on 75 survey responses.