The average salary for a Sales and Marketing Director is C$95,326 per year. A skill in Strategic Marketing is associated with high pay for this job.

C$50,069 - C$154,242
C$50K
C$94K
C$150K
MEDIAN: C$93,576
10%
50%
90%
C$16.00 - C$44.00
C$31
MEDIAN: C$31.44
50%
C$0C$168K
Salary C$50,069 - C$154,242
Bonus C$350 - C$43,448
Profit Sharing C$10,000
Commission C$3,020 - C$49,807
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$45,615 - C$168,627
  • Country: Canada
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 82
Hourly Data C$0C$48
Hourly Rate C$31.44
Overtime C$48.00
Annual Data C$0C$168K
Bonus C$350 - C$43,448
Commission C$3,020 - C$49,807
Profit Sharing C$10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$45,615 - C$168,627
  • Country: United States
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 9

Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Director Job Listings

Popular Skills for Sales and Marketing Director

Pay by Experience Level for Sales and Marketing Director

Pay by Experience for a Sales and Marketing Director has a positive trend. An entry-level Sales and Marketing Director with less than 5 years of experience can expect to earn an average total compensation of C$65,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sales and Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of C$99,000 based on 14 salaries. An experienced Sales and Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of C$111,000 based on 33 salaries. A Sales and Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of C$116,000 based on 12 salaries.

Sales and Marketing Director Advice

Q: What is it like working as a Sales and Marketing Director?

Sales and Marketing Director in Burlington:
"Trust your gut."
Marketing is a rapidly evolving trade. There are standard planning, tools and tasks all marketers do. But to stand out, you might need to thing out of the box which might require you to go out on a limb. Most of my past successes have come from trusting my gut, not consensus. If you do your homework, and trust your judgerment, have a qucik gut check and go for it! It's scary, but if you think a little different you will make the biggest difference. Aka: trust your gut! :)

Related Job Salaries

Key Stats for Sales and Marketing Director

Gender

Female
50 %
Male
50 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 15 votes.
Less than 1 year
3%
1-4 years
10%
5-9 years
18%
10-19 years
42%
20 years or more
27%

Experience Affects Sales and Marketing Director Salaries

Late-Career
▲19%

▲13%

Mid-Career
▲1%

National Average
C$98,000

Entry-Level
▼34%

Skills That Affect Sales and Marketing Director Salaries


Marketing Management
▲7%

National Average
C$98,000

Sales Management
▼9%

Marketing Communications
▼33%

Sales
▼41%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 15 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
3%
1-4 years
10%
5-9 years
18%
10-19 years
42%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 70%
vision benefits
Vision: 54%
no benefits
None: 16%