Average Social Media Specialist Salary

C$44,172
Avg. SalaryShow Hourly Rate
C$1,320
Bonus
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The average salary for a Social Media Specialist is C$44,172.
10%
C$33k
10%
C$44k
50%
C$57k
90%
90%
MEDIAN C$44,172
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United States (change)
Salary
C$33k - C$57k
Bonus
C$481 - C$5k
Total Pay
C$30k - C$59k

Your Market Worth Over Time

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Job Description for Social Media Specialist

Social Media Specialist Tasks
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Social Media Specialist Job Listings

Popular Skills for Social Media Specialist

Skills in Content Management, Marketing Communications and Copywriting are correlated to pay that is above average. Skills that pay less than market rate include Social Media Optimization and Social Media Marketing.

Pay by Experience Level for Social Media Specialist

An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of C$40,257 based on 60 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of C$43,978 based on 163 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of C$50,412 based on 45 salaries.
Employees with Social Media Specialist in their job title in Calgary, Alberta earn an average of 13.2% more than the national average. These job titles also find higher than average salaries in Toronto, Ontario (7.9% more) and Ottawa, Ontario (1.8% more). The lowest salaries can be found in Waterloo, Ontario (9.4% less) and Montréal, Québec (1.6% less).

Years of Experience

This data is based on 268 survey responses.
Entry Level
22.4%
Early Career
60.8%
Mid Career
16.8%

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