The average salary for a Social Media Specialist is C$44,172.
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C$33k - C$57k
C$481 - C$5k
C$30k - C$59k
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Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from …Read more
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Social Media Specialist Job Listings
Popular Skills for Social Media Specialist
Social Media Marketing
Social Media Optimization
Skills in Content Management, Marketing Communications and Copywriting are correlated to pay that is above average. Skills that pay less than market rate include Social Media Optimization and Social Media Marketing.
Pay by Experience Level for Social Media Specialist
An entry-level Social Media Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of C$40,257 based on 60 salaries. An early career Social Media Specialist with 1-4 years of experience earns an average total compensation of C$43,978 based on 163 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of C$50,412 based on 45 salaries.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Social Media Specialist in their job title in Calgary, Alberta earn an average of 13.2% more than the national average. These job titles also find higher than average salaries in Toronto, Ontario (7.9% more) and Ottawa, Ontario (1.8% more). The lowest salaries can be found in Waterloo, Ontario (9.4% less) and Montréal, Québec (1.6% less).
Years of Experience
This data is based on 268 survey responses.
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