Avg. Base Salary (USD)
The average salary for a Content Strategist is $63,264
What is the Pay by Experience Level for Content Strategists?
An entry-level Content Strategist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $48,975 based on 40 salaries. An early career Content Strategist with 1-4 years of experience earns an average total compensation of $56,918 based on 715 salaries. A …Read more
What Do Content Strategists Do?
Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to …Read more
- Create specifications and appropriate content for designated audience.
- Improve content delivery including search engine optimization and metadata management.
- Set guidelines for tone, style, and content of writing and communications.
- Strategize to ensure content is consistent and compelling across delivery streams.