▼32%
$72,768
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$50k
MEDIAN
$73k
90%
$111k
The average salary for a Content Strategist is $72,768 in 2025
Base Salary
$50k - $111k
Bonus
$978 - $14k
Profit Sharing
$431 - $10k
Total Pay
$49k - $118k
Is Average Content Strategist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Content Strategists?
What Do Content Strategists Do?
Content Strategist Tasks
- Create specifications and appropriate content for designated audience.
- Follow guidelines for tone, style, and content of writing and communications.
- Ensure content is consistent and compelling across delivery streams.
- Improve content delivery including search engine optimization and metadata management.
Find your market worth – how it works:
How do Content Strategists Rate Their Jobs?
Based on 93 responses, the job of Content Strategist has received a job satisfaction rating of 4.06 out of 5. On average, Content Strategists are highly satisfied with their job.
Common Health Benefits for a Content Strategist
Medical
87%
Dental
81%
Vision
74%
None
13%
Gender Breakdown for Content Strategists
Female
78.8%
Male
17.9%
Prefer to self-define
2.1%
This data is based on 425 survey responses. Learn more about the gender pay gap.
FAQs About Content Strategists
What is the highest pay for Content Strategists?
Our data indicates that the highest pay for a Content Strategist is $111k / year
What is the lowest pay for Content Strategists?
Our data indicates that the lowest pay for a Content Strategist is $50k / year
How can Content Strategists increase their salary?
Increasing your pay as a Content Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Content Strategist that oversees more junior Content Strategists, this experience can increase the likelihood to earn more.