$60,052
Avg. Salary
$25.63
Avg. Hourly Rate

Average additional compensation:

$3,610

Bonus

$1,020

Profit Sharing

$500

Commission

What am I worth?
How should I pay?

The average pay for a Content Strategist is $25.63 per hour.

The average pay for a Content Strategist is $60,052 per year.

10%
$14.38
10%
$25.63
50%
$62.48
90%
90%
MEDIAN $25.63
10%
$40k
10%
$60k
50%
$96k
90%
90%
MEDIAN $60,052
$39,797 - $95,559
$40K
$60K
$96K
MEDIAN: $60,052
10%
50%
90%

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$14.38 - $62.48
$14
$26
$62
MEDIAN: $25.63
10%
50%
90%

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$0$101K
Salary $39,797 - $95,559
Bonus $511 - $10,355
Profit Sharing $240 - $5,208
Commission $500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,260 - $101,198
  • Country: United States
  • Currency: USD
  • Updated: 15 Apr 2019
  • Individuals Reporting: 1,406
Hourly Data $0$67
Hourly Rate $14.38 - $62.48
Overtime $19.49 - $67.23
Annual Data $0$101K
Bonus $511 - $10,355
Commission $500
Profit Sharing $240 - $5,208
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,260 - $101,198
  • Country: United States
  • Currency: USD
  • Updated: 15 Apr 2019
  • Individuals Reporting: 153

Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

Read More...
Content Strategist Tasks
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.
  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.

Content Strategist Job Listings

Popular Skills for Content Strategist


Survey results imply that Content Strategists deploy a deep pool of skills on the job. Most notably, skills in Strategy Development, Project Management, Editing, and Information Architecture are correlated to pay that is above average, with boosts between 4 percent and 8 percent. Those listing Online Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and Research Analysis also typically command lower compensation. Most people experienced in Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Pay by Experience for a Content Strategist has a positive trend. An entry-level Content Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 454 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Content Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $73,000 based on 257 salaries. An experienced Content Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $94,000 based on 116 salaries. A Content Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $121,000 based on 23 salaries.

Pay Difference by Location

National Average: $60,525

Larger city markers indicate a job is popular in that location.

For Content Strategists, San Francisco provides a pay rate that is 51 percent greater than the national average. Content Strategists can also look forward to large paychecks in cities like Seattle (+37 percent), Chicago (+20 percent), Portland (+17 percent), and Los Angeles (+17 percent). Content Strategists in Ann Arbor take home the lowest salaries, earning a whopping 40 percent less than the national average. Below-median salaries also turn up in Philadelphia and Denver (16 percent lower and 5 percent lower, respectively).

Related Job Salaries

Key Stats for Content Strategist

Gender

Female
76 %
Male
24 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 278 votes.
Less than 1 year
2%
1-4 years
49%
5-9 years
31%
10-19 years
15%
20 years or more
3%

Experience Affects Content Strategist Salaries

▲100%

▲56%

▲20%

National Average
$61,000

▼13%

Skills That Affect Content Strategist Salaries



▲4%



Email Marketing
▲4%



▼0%

National Average
$61,000



▼5%


Research Analysis
▼16%

Online Marketing
▼29%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 278 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
2%
1-4 years
49%
5-9 years
31%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
vision benefits
Vision: 64%
no benefits
None: 15%