Content Strategist Salary

Content Strategists in the United States take home an average $60K annually. Total cash compensation to Content Strategists approaches anywhere from $38K on the lower end to $100K on the higher end; in exceptional cases, this can include more than $10K from bonuses and upwards of $5K from profit sharing. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men are in the minority of survey respondents, with female Content Strategists making up 74 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$39,419 - $93,570
$39K
$60K
$94K
MEDIAN: $59,585
10%
50%
90%

Add this chart to your site: 640px    300px

$13.45 - $62.78
$13
$25
$63
MEDIAN: $25.40
10%
50%
90%

Add this chart to your site: 640px    300px

$0$99K
Salary $39,419 - $93,570
Bonus $495.62 - $10,338
Profit Sharing $101.01 - $5,068
Commission $486.96
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,505 - $99,434
  • Country: United States
  • Currency: USD
  • Updated: 11 Nov 2017
  • Individuals Reporting: 715
Hourly Data $0$66
Hourly Rate $13.45 - $62.78
Overtime $19.40 - $66.22
Annual Data $0$99K
Bonus $495.62 - $10,338
Commission $486.96
Profit Sharing $101.01 - $5,068
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,505 - $99,434
  • Country: United States
  • Currency: USD
  • Updated: 11 Nov 2017
  • Individuals Reporting: 72

Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

Read More...

Content Strategist Tasks

  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.
  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.

Content Strategist Job Listings

Popular Skills for Content Strategist


Survey results imply that Content Strategists deploy a deep pool of skills on the job. Most notably, skills in Strategy Development, Project Management, Editing, and Information Architecture are correlated to pay that is above average, with boosts between 4 percent and 8 percent. Those listing Online Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and Research Analysis also typically command lower compensation. Most people experienced in Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Pay by Experience for a Content Strategist has a positive trend. An entry-level Content Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 454 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Content Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $73,000 based on 257 salaries. An experienced Content Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $94,000 based on 116 salaries. A Content Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $121,000 based on 23 salaries.

Pay Difference by Location

National Average: $60,091

Larger city markers indicate a job is popular in that location.

For Content Strategists, San Francisco provides a pay rate that is 51 percent greater than the national average. Content Strategists can also look forward to large paychecks in cities like Seattle (+37 percent), Chicago (+20 percent), Portland (+17 percent), and Los Angeles (+17 percent). Content Strategists in Ann Arbor take home the lowest salaries, earning a whopping 40 percent less than the national average. Below-median salaries also turn up in Philadelphia and Denver (16 percent lower and 5 percent lower, respectively).

Content Strategist Reviews

Q: What is it like working as a Content Strategist?

Content Strategist in Chicago:
"Work flexibility."
Pros: Work flexibility, ability to run my own portfolio, my colleagues.
Cons: Stress levels, lack of leadership.

Content Strategist in New York:
"Where an obsession with details & business strategy collide."
Pros: I work at an agency, and the best part (aside from a fun company culture) is that the work and responsibilities vary from project to project, so it's a lot harder to become complacent or bored. The strategic challenges and intense collaboration also continually motivate everyone to do their best work.
Cons: Agencies are full of strategists and creative types, who are often inspiring and fun to work with, however they are often extroverted personality types and it can be hard for introverts to find their voice and make themselves heard when the collaborative style is catered to louder, less-filtered individuals.

Related Job Salaries

Key Stats for Content Strategist

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 110 votes.
Less than 1 year
2%
1-4 years
49%
5-9 years
30%
10-19 years
15%
20 years or more
4%

Experience Affects Content Strategist Salaries

▲102%

▲57%

▲21%

National Average
$60,000

▼13%

Skills That Affect Content Strategist Salaries



▲5%



Email Marketing
▲4%




▼0%

National Average
$60,000


▼5%


Research Analysis
▼15%

Online Marketing
▼28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 110 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
2%
1-4 years
49%
5-9 years
30%
10-19 years
15%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 72%
vision benefits
Vision: 63%
no benefits
None: 17%