$124,303
Avg. Salary
Avg. Hourly Rate

Average additional compensation:

$16,610

Bonus

$4,958

Profit Sharing

$17,246

Commission

What am I worth?
How should I pay?

The average pay for a Demand Generation Director is {{pay}} per hour.

The average pay for a Demand Generation Director is $124,303 per year.

10%
$0.00
10%
$0.00
50%
$0.00
90%
90%
MEDIAN $0.00
10%
$87k
10%
$124k
50%
$172k
90%
90%
MEDIAN $124,303
$86,524 - $172,376
$87K
$120K
$170K
MEDIAN: $124,303
10%
50%
90%

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$0$188K
Salary $86,524 - $172,376
Bonus $5,164 - $34,110
Profit Sharing $4,958
Commission $17,246
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$92,249 - $188,146
  • Country: United States
  • Currency: USD
  • Updated: 18 Mar 2019
  • Individuals Reporting: 319

Job Description for Demand Generation Director

Demand generation directors are responsible for managing and generating demand through marketing and content advertising, as well as creating diverse opportunities for generating income and sales. Strong interpersonal skills are important in this position to guide and mentor employees in the department and work well with clients in a variety of settings, and they should also work well in teams with other specialists.

Read More...
Demand Generation Director Tasks
  • Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
  • Work closely with sales and marketing teams to generate and deliver valuable leads.
  • Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.

Demand Generation Director Job Listings

Popular Skills for Demand Generation Director


Demand Generation Directors report using a diverse set of skills on the job. Most notably, skills in Marketing Management, Strategic Marketing, Online Marketing, and Lead Generation are correlated to pay that is above average. Skills that seem to negatively impact pay include Email Marketing and Marketo. Those educated in Lead Generation tend to be well versed in Online Marketing and Email Marketing.

Pay by Experience Level for Demand Generation Director

Pay by Experience for a Demand Generation Director has a positive trend. An entry-level Demand Generation Director with less than 5 years of experience can expect to earn an average total compensation of $116,000 based on 23 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Demand Generation Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $126,000 based on 63 salaries. An experienced Demand Generation Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $144,000 based on 66 salaries. A Demand Generation Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 16 salaries.

Pay Difference by Location

-2%

-11%

-35%

National Average: $134,966

Larger city markers indicate a job is popular in that location.

Demand Generation Directors in Washington earn salaries far below the national average by 34 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Workers in Seattle and New York earn salaries that trail the national average for those in this profession (9 percent less and 5 percent less, respectively).

Demand Generation Director Reviews

Q: What is it like working as a Demand Generation Director?

Demand Generation Director in Provo:
"Great lifestyle, easy commute."
Pros: Overall culture and lifestyle, outdoors.
Cons: Still need more medium to large companies.

Related Job Salaries

Key Stats for Demand Generation Director

Gender

Female
48 %
Male
52 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.
1-4 years
8%
5-9 years
34%
10-19 years
48%
20 years or more
10%

Experience Affects Demand Generation Director Salaries

▲17%

▲7%

National Average
$135,000

▼7%

▼14%

Skills That Affect Demand Generation Director Salaries

National Average
$135,000


Strategic Marketing
▼3%



Marketo
▼12%

Email Marketing
▼17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

1-4 years
8%
5-9 years
34%
10-19 years
48%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 96%
dental benefits
Dental: 91%
vision benefits
Vision: 83%
no benefits
None: 2%