Demand Generation Director Salary

A Demand Generation Director earns an average salary of $121,636 per year.

$86,016 - $167,676
$86K
$120K
$170K
MEDIAN: $123,821
10%
50%
90%

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$0$182K
Salary $86,016 - $167,676
Bonus $5,057 - $30,201
Profit Sharing $4,500
Commission $17,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$89,587 - $182,342
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 154

Job Description for Demand Generation Director

Demand generation directors are responsible for managing and generating demand through marketing and content advertising, as well as creating diverse opportunities for generating income and sales. Strong interpersonal skills are important in this position to guide and mentor employees in the department and work well with clients in a variety of settings, and they should also work well in teams with other specialists.

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Demand Generation Director Tasks

  • Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
  • Work closely with sales and marketing teams to generate and deliver valuable leads.
  • Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.

Demand Generation Director Job Listings

Popular Skills for Demand Generation Director

Pay by Experience Level for Demand Generation Director

Pay by Experience for a Demand Generation Director has a positive trend. An entry-level Demand Generation Director with less than 5 years of experience can expect to earn an average total compensation of $116,000 based on 23 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Demand Generation Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $126,000 based on 63 salaries. An experienced Demand Generation Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $144,000 based on 66 salaries. A Demand Generation Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 16 salaries.

Pay Difference by Location

National Average: $132,782

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Demand Generation Director

Gender

Female
48 %
Male
52 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 22 votes.
1-4 years
8%
5-9 years
32%
10-19 years
50%
20 years or more
10%

Experience Affects Demand Generation Director Salaries

▲19%

▲9%

National Average
$133,000

▼5%

▼12%

Skills That Affect Demand Generation Director Salaries


National Average
$133,000

Strategic Marketing
▼1%



Marketo
▼11%

Email Marketing
▼15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 22 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

1-4 years
8%
5-9 years
32%
10-19 years
50%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 96%
dental benefits
Dental: 93%
vision benefits
Vision: 85%
no benefits
None: 1%