The average salary for a Demand Generation Director is $123,908.
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$87k - $171k
$5k - $34k
$0 - $5k
$0 - $17k
$92k - $188k
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Job Description for Demand Generation Director
Demand generation directors are responsible for managing and generating demand through marketing and content advertising, as well as creating diverse opportunities for generating income and sales. Strong interpersonal skills are important in this position to guide and mentor employees in the department and work well with clients in a variety of settings, and they should also work well in teams with other specialists. Demand generation directors use a personal computer to input information, cond…Read more
Demand Generation Director Tasks
- Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
- Work closely with sales and marketing teams to generate and deliver valuable leads.
- Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.
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Popular Skills for Demand Generation Director
Skills in Lead Generation, Strategic Marketing, Marketing Management, Online Marketing and Digital Marketing are correlated to pay that is above average.
Pay by Experience Level for Demand Generation Director
An early career Demand Generation Director with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $98,176 based on 24 salaries. A mid-career Demand Generation Director with 5-9 years of experience earns an average total compensation of $119,237 based on 121 salaries. An experienced Demand Generation Director with 10-19 years of experience earns an average total compensation of $133,833 based on 149 salaries. In their late career (20 years and higher), employees earn an average total compensation of $144,906.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Demand Generation Director in their job title in San Francisco, California earn an average of 26.6% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (7.4% more) and Boston, Massachusetts (1.7% more). The lowest salaries can be found in Portland, Oregon (11.3% less), Atlanta, Georgia (5.3% less) and New York, New York (4.8% less).
Years of Experience
This data is based on 327 survey responses.
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