Average Demand Generation Director Salary

$87k - $171k
Avg. Salary
$15,475
Bonus
$17,246
Commission
$4,943
Profit Sharing
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The average salary for a Demand Generation Director is $123,908.
10%
$87k
MEDIAN
$124k
90%
$171k
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United States (change)
Salary
$87k - $171k
Bonus
$5k - $34k
Profit Sharing
$0 - $5k
Commission
$0 - $17k
Total Pay
$92k - $188k

Your Market Worth Over Time

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Job Description for Demand Generation Director

Demand Generation Director Tasks
  • Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
  • Work closely with sales and marketing teams to generate and deliver valuable leads.
  • Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.

Job Satisfaction for Demand Generation Director

4 out of 5
(45)
Highly Satisfied
1Review

Demand Generation Director Job Listings

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Popular Skills for Demand Generation Director

Skills in Lead Generation, Strategic Marketing, Marketing Management, Online Marketing and Digital Marketing are correlated to pay that is above average.

Pay by Experience Level for Demand Generation Director

An early career Demand Generation Director with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $98,176 based on 24 salaries. A mid-career Demand Generation Director with 5-9 years of experience earns an average total compensation of $119,237 based on 121 salaries. An experienced Demand Generation Director with 10-19 years of experience earns an average total compensation of $133,833 based on 149 salaries. In their late career (20 years and higher), employees earn an average total compensation of $144,906.
Employees with Demand Generation Director in their job title in San Francisco, California earn an average of 26.6% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (7.4% more) and Boston, Massachusetts (1.7% more). The lowest salaries can be found in Portland, Oregon (11.3% less), Atlanta, Georgia (5.3% less) and New York, New York (4.8% less).

Years of Experience

This data is based on 327 survey responses.
Early Career
7.3%
Mid Career
37.0%
Experienced
45.6%
Late Career
10.1%

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