Field Marketing Manager Salary

On average, commissions constitute a fair portion (slightly less than three-fifths) of final income for Field Marketing Managers. That final number averages out to $70K across the industry. Total cash earnings of Field Marketing Managers range from $42K on the low end to $113K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $15K and $12K, respectively. Location is the biggest factor affecting pay for this group, followed by career duration. Job satisfaction is reported as high by the vast majority of workers. Men are in the minority of survey respondents, with female Field Marketing Managers making up 71 percent. Nearly all claim medical and dental insurance and a strong majority get vision coverage. Respondents to the PayScale salary survey provided the data for this report.
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$41,978 - $102,855
$42K
$68K
$100K
MEDIAN: $68,151
10%
50%
90%

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$14.00 - $22.00
$17
MEDIAN: $16.82
50%

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$0$113K
Salary $41,978 - $102,855
Bonus $1,400 - $15,300
Profit Sharing $0.00 - $11,563
Commission $21,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,408 - $113,306
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 267
Hourly Data $0$22
Hourly Rate $16.82
Overtime $18.75
Annual Data $0$113K
Bonus $1,400 - $15,300
Commission $21,500
Profit Sharing $0.00 - $11,563
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,408 - $113,306
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 7

Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.
  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.

Common Career Paths for Field Marketing Manager


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Advancing into a Senior Marketing Manager role seems to be a popular career move for Field Marketing Managers, and folks who currently work in the latter position report a notably larger median income of $102K per year.

Field Marketing Manager Job Listings

Popular Skills for Field Marketing Manager


Field Marketing Managers seem to exploit a large range of skills on the job. Most notably, skills in Lead Generation, Social Media Marketing, Powerpoint, and Strategic Marketing are correlated to pay that is above average, with boosts between 9 percent and 18 percent. Skills that seem to negatively impact pay include Microsoft Office, Event Planning, and Web Marketing. For most people, competency in Marketing Management indicates knowledge of Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Pay by Experience for a Field Marketing Manager has a positive trend. An entry-level Field Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $60,000 based on 164 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Field Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $75,000 based on 115 salaries. An experienced Field Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $90,000 based on 63 salaries. A Field Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $83,000 based on 12 salaries.

Pay Difference by Location

National Average: $70,790

Larger city markers indicate a job is popular in that location.

For Field Marketing Managers, Philadelphia provides a pay rate that is 67 percent greater than the national average. Field Marketing Managers can also look forward to large paychecks in cities like San Francisco (+32 percent), Boston (+22 percent), San Jose (+16 percent), and San Diego (+13 percent). One of the biggest compensable factors for Field Marketing Managers is geography, with workers in Seattle earning a whopping 39 percent below the national average. Employers pay around 32 percent less in Austin and 22 percent less in Denver, below-median salaries for those in this field.

Field Marketing Manager Reviews

Q: What is it like working as a Field Marketing Manager?

Field Marketing Manager in Seattle:
"What to do, what to do??"
Pros: I run the department, set the strategy and succeed/fail on my direction.
Cons: I feel I'm doing work, and showing business results, that are compensated in other similar marketing roles with 20-30k more salary.

Related Job Salaries

Key Stats for Field Marketing Manager

Gender

Female
68 %
Male
32 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.
Less than 1 year
4%
1-4 years
37%
5-9 years
33%
10-19 years
21%
20 years or more
5%

Experience Affects Field Marketing Manager Salaries

▲28%

Late-Career
▲17%

▲7%

National Average
$71,000

▼15%

Skills That Affect Field Marketing Manager Salaries

Lead Generation
▲17%

Social Media Marketing
▲13%

Powerpoint
▲7%




National Average
$71,000



Web Marketing
▼13%


Event Planning
▼15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
4%
1-4 years
37%
5-9 years
33%
10-19 years
21%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 87%
vision benefits
Vision: 79%
no benefits
None: 7%