Avg. Base Salary (USD)
The average salary for a Media Buyer is $48,516
What is the Pay by Experience Level for Media Buyers?
An entry-level Media Buyer with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,618 based on 13 salaries. An early career Media Buyer with 1-4 years of experience earns an average total compensation of $46,669 based on 299 salaries. A mid-career Media …Read more
What Do Media Buyers Do?
A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what …Read more
- Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
- Conduct research to determine the best ways to use media to reach the targeted customer group.
- Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
- Work with media planners and account executives to develop plans for how to reach the largest number of consumers.