Media Buyer Salary

Average Media Buyers in the United States make around $45K per year. Residence and career duration each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Media Buyers making up 73 percent. Job satisfaction is reported as high by the vast majority of workers. Close to one-fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and the greater part claim dental coverage as well. This report is based on answers to PayScale's salary questionnaire.
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$33,665 - $65,519
$34K
$45K
$66K
MEDIAN: $45,414
10%
50%
90%

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$12.77 - $25.45
$13
$19
$25
MEDIAN: $19.32
10%
50%
90%

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$0$66K
Salary $33,665 - $65,519
Bonus $297.30 - $5,077
Profit Sharing $3,000
Commission $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,689 - $66,076
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 234
Hourly Data $0$32
Hourly Rate $12.77 - $25.45
Overtime $10.21 - $32.07
Annual Data $0$66K
Bonus $297.30 - $5,077
Commission $3,500
Profit Sharing $3,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,689 - $66,076
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 22

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.
  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.

Common Career Paths for Media Buyer


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Media Buyers sometimes assume positions such as Media Directors. That role pays $73K per year on average. It is quite typical for Media Buyers to transition into roles as Senior Media Buyers or Media Supervisors, where reported median earnings are $10K and $17K higher per year.

Media Buyer Job Listings

Popular Skills for Media Buyer


Media Buyers report using a wide range of professional skills. Most notably, facility with Data Analysis and Account Management are correlated to pay that is significantly above average, leading to increases of 21 percent and 10 percent, respectively. Skills that pay less than market rate include Advertising, Microsoft Excel, and Client Interaction. For most people, competency in Media Management indicates knowledge of Account Management.

Pay by Experience Level for Media Buyer

Pay by Experience for a Media Buyer has a positive trend. An entry-level Media Buyer with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 174 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Media Buyer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $52,000 based on 58 salaries. An experienced Media Buyer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $55,000 based on 25 salaries. A Media Buyer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $53,000 based on 16 salaries.

Pay Difference by Location

National Average: $45,612

Larger city markers indicate a job is popular in that location.

Media Buyers will find that Seattle offers an impressive pay rate, one which exceeds the national average by 36 percent. Media Buyers will also find cushy salaries in Boston (+21 percent), Dallas (+19 percent), Orlando (+14 percent), and Atlanta (+13 percent). Kansas City is home to the smallest salaries in the field, lagging the national average by 15 percent. Below-median salaries also turn up in Greenville and Austin (12 percent lower and 7 percent lower, respectively).

Media Buyer Reviews

Q: What is it like working as a Media Buyer?

Media Buyer in Indianapolis:
"Media Buyer Salary."
Pros: Learning multiple mediums besides television and radio.
Cons: Low salary, very stressful.

Media Buyer in Seattle:
"Varied and Interesting."
Pros: I enjoy being responsible for company budgets. Very flexible work schedule.
Cons: Monitoring accounts on a daily basis can be repetitive and monotonous.

Media Buyer in Chicago:
Pros: Talking with people, variety of tasks, tv knowledge.
Cons: The company I work for isn't great.

Related Job Salaries

Key Stats for Media Buyer

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 52 votes.
Less than 1 year
2%
1-4 years
65%
5-9 years
18%
10-19 years
7%
20 years or more
8%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Media Buyer Salaries

▲21%

▲15%

▲14%

National Average
$46,000

▼8%

Skills That Affect Media Buyer Salaries

Data Analysis
▲21%

Account Management
▲10%

National Average
$46,000

▼1%

Social Media Marketing
▼1%


Client Interaction
▼6%

Microsoft Excel
▼14%

Advertising
▼15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 52 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
65%
5-9 years
18%
10-19 years
7%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 69%
vision benefits
Vision: 54%
no benefits
None: 19%
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