Media Buyer Salary
Job Description for Media Buyer
A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.
Read More...Media Buyer Tasks
- Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
- Conduct research to determine the best ways to use media to reach the targeted customer group.
- Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
- Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
Common Career Paths for Media Buyer
Add this chart to your site:
640px
300px
Media Buyers sometimes assume positions such as Media Directors. That role pays $73K per year on average. It is quite typical for Media Buyers to transition into roles as Senior Media Buyers or Media Supervisors, where reported median earnings are $10K and $17K higher per year.
Media Buyer Job Listings
Popular Skills for Media Buyer
Media Buyers report using a wide range of professional skills. Most notably, facility with Data Analysis and Account Management are correlated to pay that is significantly above average, leading to increases of 21 percent and 10 percent, respectively. Skills that pay less than market rate include Advertising, Microsoft Excel, and Client Interaction. For most people, competency in Media Management indicates knowledge of Account Management.
Pay by Experience Level for Media Buyer
Pay by Experience for a Media Buyer has a positive trend. An entry-level Media Buyer with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 174 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Media Buyer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $52,000 based on 58 salaries. An experienced Media Buyer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $55,000 based on 25 salaries. A Media Buyer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $53,000 based on 16 salaries.
Pay Difference by Location
Media Buyers will find that Seattle offers an impressive pay rate, one which exceeds the national average by 36 percent. Media Buyers will also find cushy salaries in Boston (+21 percent), Dallas (+19 percent), Orlando (+14 percent), and Atlanta (+13 percent). Kansas City is home to the smallest salaries in the field, lagging the national average by 15 percent. Below-median salaries also turn up in Greenville and Austin (12 percent lower and 7 percent lower, respectively).
Media Buyer Reviews
Related Job Salaries
Key Stats for Media Buyer
Gender
|
Female
75 % |
|
Male
25 % |
|
Job Satisfaction
| Highly satisfied |
Rated 4 out of 5 based on 52 votes. |
|
|
Privacy Notice: PayScale takes your privacy seriously and is sensitive to the nature of information collected on this site.