The average salary for an Online Marketing Specialist is $50,259.
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What Do Online Marketing Specialists Do?
A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.
The online marketing specialist typically works within the marketing department and usually acts …Read more
Online Marketing Specialist Tasks
- Design, coordinate, and execute marketing campaigns across multiple delivery channels.
- Develop and implement strategies for search engine optimization, AdWords, and other word choices.
- Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
- Collect, analyze, and report on customer engagement and best practices.
Job Satisfaction for Online Marketing Specialist
Explore the most common career paths for Online Marketing Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
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Online Marketing Specialist
Digital Marketing Manager
Product Marketing Manager
Somewhat common (8 - 20%)
Online Marketing Specialist Job Listings
What Are Popular Skills for Online Marketing Specialists?
Skills in Online Marketing and Email Marketing are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing.
What is the Pay by Experience Level for Online Marketing Specialists?
An entry-level Online Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,488 based on 10 salaries. An early career Online Marketing Specialist with 1-4 years of experience earns an average total compensation of $49,408 based on 136 salaries. A mid-career Online Marketing Specialist with 5-9 years of experience earns an average total compensation of $53,290 based on 31 salaries. An experienced Online Marketing Specialist with 10-19 years of experience earns an average total compensation of $58,609 based on 23 salaries.
Pay Difference by Location
Employees with Online Marketing Specialist in their job title in New York, New York earn an average of 39.3% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (27.1% more) and San Francisco, California (19.4% more). The lowest salaries can be found in Boston, Massachusetts (2.5% less) and Westborough, Massachusetts (0.5% less).
Years of Experience
This data is based on 200 survey responses.