Online Marketing Specialist Salary

Average Online Marketing Specialists in the United States make around $50K annually. With some bonuses approaching $6K and certain profit sharing proceeds approaching $10K, overall incomes of Online Marketing Specialists spread between $32K and $67K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by experience level. A strong majority report receiving medical coverage from their employers and more than half collect dental insurance. Women make up a slight majority of Online Marketing Specialists (54 percent) survey respondents. Most Online Marketing Specialists report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
Read More
$35,199 - $65,610
$35K
$50K
$66K
MEDIAN: $50,417
10%
50%
90%

Add this chart to your site: 640px    300px

$13.33 - $27.69
$13
$17
$28
MEDIAN: $16.64
10%
50%
90%

Add this chart to your site: 640px    300px

$0$66K
Salary $35,199 - $65,610
Bonus $0.00 - $5,395
Profit Sharing $2,035
Commission $3,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,173 - $66,021
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 202
Hourly Data $0$50
Hourly Rate $13.33 - $27.69
Overtime $17.11 - $50.15
Annual Data $0$66K
Bonus $0.00 - $5,395
Commission $3,000
Profit Sharing $2,035
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,173 - $66,021
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 51

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

Read More...

Online Marketing Specialist Tasks

  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.

Common Career Paths for Online Marketing Specialist


Add this chart to your site:   640px 640px    300px 300px


Online Marketing Specialists who move on to become Digital Marketing Managers may enjoy significant pay raises, as Digital Marketing Managers get paid an average of $64K per year. Online Marketing Specialists most often move into positions as Online Marketing Managers or Marketing Managers; those groups report median salaries that are $14K higher and $12K higher, respectively.

Online Marketing Specialist Job Listings

Popular Skills for Online Marketing Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Marketing Communications, Google Analytics, Web Analytics, and Email Marketing are correlated to pay that is above average, with boosts between 4 percent and 13 percent. Those listing HTML as a skill should be prepared for drastically lower pay. Data Analysis and Google Ad Words also typically command lower compensation. Many workers who know Email Marketing also know Online Marketing.

Pay Difference by Location

National Average: $49,113

Larger city markers indicate a job is popular in that location.

For Online Marketing Specialists, busy Portland offers a higher-than-average pay rate, 24 percent above the national average. Online Marketing Specialists can also look forward to large paychecks in cities like New York (+23 percent), Atlanta (+19 percent), Seattle (+17 percent), and Irvine (+17 percent). The lowest-paying positions for Online Marketing Specialists can be found in smaller cities. Cleveland, Salt Lake City, and Minneapolis all face salaries below the national rate (and all fall short of a million residents). A couple other locations with smaller-than-average paychecks include Salt Lake City (18 percent lower) and Minneapolis (8 percent lower).

Online Marketing Specialist Reviews

Q: What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Vancouver:
"Exciting and Ever Changing."
Pros: Education from managers, constantly learning, growing and learning new ways to improve a process.
Cons: No room for growth.

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

Key Stats for Online Marketing Specialist

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 52 votes.
Less than 1 year
2%
1-4 years
65%
5-9 years
23%
10-19 years
9%
20 years or more
0%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Specialist Salaries

▲20%

▲12%

National Average
$49,000

▼6%

Skills That Affect Online Marketing Specialist Salaries

Marketing Communications
▲12%






National Average
$49,000

▼2%




Graphic Design
▼12%

Web Content Management
▼15%

Google Ad Words
▼16%

Data Analysis
▼20%

HTML
▼23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 52 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
2%
1-4 years
65%
5-9 years
23%
10-19 years
9%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 70%
vision benefits
Vision: 57%
no benefits
None: 19%
ADVERTISEMENT