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Average Online Marketing Specialist Salary

$50,259
Avg. SalaryShow Hourly Rate
$1,750
Bonus
$3,000
Commission
$7,500
Profit Sharing
What am I worth?
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How should I pay?
Price a job
The average salary for an Online Marketing Specialist is $50,259.
10%
$36k
MEDIAN
$50k
90%
$67k
Is Online Marketing Specialist your job title? Find out what you should be paid
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Salary
$36k - $67k
Bonus
$0 - $5k
Profit Sharing
$0 - $8k
Commission
$0 - $3k
Total Pay
$31k - $68k
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What Do Online Marketing Specialists Do?

Online Marketing Specialist Tasks
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Develop and implement strategies for search engine optimization, AdWords, and other word choices.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
  • Collect, analyze, and report on customer engagement and best practices.

Job Satisfaction for Online Marketing Specialist

3.8 out of 5
(46)
Highly Satisfied
6Reviews

Career Paths

Explore the most common career paths for Online Marketing Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Online Marketing Specialist
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Online Marketing Specialist Job Listings

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What Are Popular Skills for Online Marketing Specialists?

Skills in Online Marketing and Email Marketing are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing.

What is the Pay by Experience Level for Online Marketing Specialists?

An entry-level Online Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,488 based on 10 salaries. An early career Online Marketing Specialist with 1-4 years of experience earns an average total compensation of $49,408 based on 136 salaries. A mid-career Online Marketing Specialist with 5-9 years of experience earns an average total compensation of $53,290 based on 31 salaries. An experienced Online Marketing Specialist with 10-19 years of experience earns an average total compensation of $58,609 based on 23 salaries.
Employees with Online Marketing Specialist in their job title in New York, New York earn an average of 39.3% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (27.1% more) and San Francisco, California (19.4% more). The lowest salaries can be found in Boston, Massachusetts (2.5% less) and Westborough, Massachusetts (0.5% less).

Years of Experience

This data is based on 200 survey responses.
Entry Level
5.0%
Early Career
68.0%
Mid Career
15.5%
Experienced
11.5%

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