The average salary for a Pay-Per-Click (PPC) Manager with Google Ad Words skills is $50,147.
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$37k - $63k
$480 - $14k
$34k - $68k
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Job Description for Pay-Per-Click (PPC) Manager
Pay-per-click (PPC) managers are responsible for directing traffic to company websites from search engines such as Google, Yahoo, and Bing. Search engine optimization (SEO) duties may also be part of the job, which involves generating keywords that consumers may use on search engines and also utilizing techniques to increase companies' presence on search engines and direct more traffic to their websites. These managers often work with marketing and design departments to create advertisements wh…Read more
Pay-Per-Click (PPC) Manager Tasks
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
Explore the most common career paths for Pay-Per-Click (PPC) Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Pay-Per-Click (PPC) Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Pay-Per-Click (PPC) Manager Job Listings
Popular Skills for Pay-Per-Click (PPC) Manager
Skills in Search Engine Marketing (SEM) and Pay-Per-Click Analysis are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization (SEO) and Google Analytics.
Pay by Experience Level for Pay-Per-Click (PPC) Manager
An early career Pay-Per-Click (PPC) Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $50,160 based on 34 salaries. A mid-career Pay-Per-Click (PPC) Manager with 5-9 years of experience earns an average total compensation of $51,447 based on 17 salaries. An experienced Pay-Per-Click (PPC) Manager with 10-19 years of experience earns an average total compensation of $49,000 based on 6 salaries.
Years of Experience
This data is based on 57 survey responses.
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