Average Mid-Career Product Marketing Director Salary in San Francisco, California

Job Description for Product Marketing Director

Generally, a product marketing director works on crafting the messaging and positioning for their company's products.They are required to develop innovative marketing strategies that will drive high demand for the product, and they must oversee the enactment of these strategies as well. A keen eye for detail and quality is an essential skill for product marketing director; they need to be able to not only craft appropriate messaging and positioning for a product, but also ensure the product will stand out from similar products in the marketplace. When the product is finally ready to launch the product marketing director must help ensure the launch is successful. They also need to be knowledgeable about the market in which their products exist, including potential and current competitors.

A bachelor's degree in business, marketing, or a related field is generally required for this position, as is relevant marketing experience. Product marketing directors must have strong written and verbal communication skills, as well as excellent interpersonal skills to interact with fellow staff members and external individuals. Most of the time, product marketing director positions are full time, but overtime may occasionally be required to meet project deadlines. Regular travel is also a vital part of the job. (Copyright 2019 PayScale.com)

• Develop customer-based solutions using the company's products and services.
• Collect market data and prepare competition analysis.
• Drive the product marketing programs and develop a marketing plan, budget, and overall campaign.

Product Marketing Director Job Listings