Avg. Base Salary (USD)
The average salary for a Product Marketing Director is $157,228
What Do Product Marketing Directors Do?
Generally, a product marketing director works on crafting the messaging and positioning for their company's products.They are required to develop innovative marketing strategies that will drive high demand for the product, and they must oversee the enactment of these strategies as well. A keen eye for detail and quality is an essential skill for product marketing director; they need to be able to not only craft appropriate messaging and positioning for a product, but also ensure the product …Read more
- Develop customer-based solutions using the company's products and services.
- Collect market data and prepare competition analysis.
- Drive the product marketing programs and develop a marketing plan, budget, and overall campaign.