Avg. Salary
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$29,809 - $74,788
MEDIAN: $35,493

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Salary $29,809 - $74,788
Bonus $2,750
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$29,361 - $73,901
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 18

How much does a Search Engine Optimization (SEO) Specialist make in Dallas, TX?

In Dallas, a Search Engine Optimization (SEO) Specialist takes home an average of $35,493 per year. This is 23% less than the national average for a Search Engine Optimization (SEO) Specialist which is $43,615 per year.
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.


Search Engine Optimization (SEO) Specialist Tasks

  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.

About Dallas, Texas

Dallas County, Texas
639,019 (49.2%)
661,063 (50.8%)
Dallas (/ˈdæləs/) is a major city in the state of Texas and is the largest urban center of the fourth most populous metropolitan area in the United States. The city proper ranks ninth in the U.S. and third in Texas after Houston and San Antonio. The city's prominence arose from its historical importance as a center for the oil and cotton industries, and its position along numerous railroad lines. The bulk of the city is in Dallas County, of which it is the county seat; however, sections of the city are located in Collin, Denton, Kaufman, and Rockwall counties. According to the 2010 United States Census, the city had a population of 1,197,816. The United States Census Bureau's estimate for the city's population increased to 1,300,092 as of July 1, 2015. The city is the largest economic center of the 12-county Dallas–Fort Worth–Arlington metropolitan area (commonly referred to as DFW), which...

Search Engine Optimization (SEO) Specialist Job Listings

Key Stats for Search Engine Optimization (SEO) Specialist


8 %
92 %
1-4 years
5-9 years
10-19 years

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

National Average

Google Analytics

Search Engine Marketing (SEM)

Web Analytics

Search Engine Optimization (SEO)


8 %
92 %

Years of Experience

1-4 years
5-9 years
10-19 years

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 76%
vision benefits
Vision: 29%
no benefits
None: 12%