$43,806
Avg. Salary
$17.31
Avg. Hourly Rate

Average additional compensation for this job:

Bonus

$1,464

Profit Sharing

$1,800

Commission

$15,000

The average pay for a Search Engine Optimization (SEO) Specialist is $17.31 per hour.

The average pay for a Search Engine Optimization (SEO) Specialist is $43,806 per year.

$12
10%
$17
50%
$26
90%
MEDIAN $17
$31k
10%
$44k
50%
$64k
90%
MEDIAN $43,806
$31,466 - $64,210
$31K
$44K
$64K
MEDIAN: $43,806
10%
50%
90%

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$12.10 - $25.66
$12
$17
$26
MEDIAN: $17.31
10%
50%
90%

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$0$64K
Salary $31,466 - $64,210
Bonus $96.96 - $6,097
Profit Sharing $15.00 - $12,000
Commission $15,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,031 - $63,522
  • Country: United States
  • Currency: USD
  • Updated: 13 Nov 2018
  • Individuals Reporting: 784
Hourly Data $0$41
Hourly Rate $12.10 - $25.66
Overtime $18.13 - $41.28
Annual Data $0$63K
Bonus $96.96 - $6,097
Commission $15,000
Profit Sharing $15.00 - $12,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,031 - $63,522
  • Country: United States
  • Currency: USD
  • Updated: 13 Nov 2018
  • Individuals Reporting: 241

Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

Read More...

Search Engine Optimization (SEO) Specialist Tasks

  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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Search Engine Optimization Specialists' salaries may rise greatly for those who assume a higher-end position such as an Online Marketing Manager. The average Online Marketing Manager brings home $62K per year. Career advancement for the typical Search Engine Optimization Specialist often leads to becoming a Search Engine Optimization Manager or a Marketing Manager; median salaries in these positions are $18K higher and $19K higher, respectively.

Search Engine Optimization (SEO) Specialist Job Listings

Popular Skills for Search Engine Optimization (SEO) Specialist


Survey results imply that Search Engine Optimization Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Cascading Style Sheets, Google Ad Words, Web Content Management, and Web Marketing are correlated to pay that is above average, with boosts between 8 percent and 14 percent. At the other end of the pay range are skills like Social Media Marketing. Most people experienced in Search Engine Optimization also know Search Engine Marketing (SEM).

Pay Difference by Location

National Average: $42,394

Larger city markers indicate a job is popular in that location.

For Search Engine Optimization Specialists, busy New York offers a higher-than-average pay rate, 42 percent above the national average. Search Engine Optimization Specialists will also find cushy salaries in San Francisco (+30 percent), Seattle (+24 percent), Boston (+21 percent), and San Diego (+10 percent). One of the biggest compensable factors for Search Engine Optimization Specialists is geography, with workers in Las Vegas earning a whopping 39 percent below the national average. Workers in Dallas and Portland earn salaries that trail the national average for those in this profession (25 percent less and 21 percent less, respectively).

Search Engine Optimization (SEO) Specialist Reviews

Q: What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Austin:
"Home Based Worker."
Pros: I am a home-based independent contracting working from Maine.
Cons: Lack of benefits.

Search Engine Optimization (SEO) Specialist in Charlotte:
Pros: Charlotte is a great place to work, there's plenty of opportunity in banking and healthcare industries specifically.
Cons: The traffic can be pretty bad at times.

Search Engine Optimization (SEO) Specialist in Voorhees:
"Keep Your Skills Sharp."
Always keep up-to-date on the latest industry trends as this field changes quickly.

Search Engine Optimization (SEO) Specialist in Los Angeles:
Pros: Problem solving, creative, interesting. Never the same.
Cons: Superficial benchmarks designed to keep track of progress. Often expected to complete more work than possible within 40 hour work week.

Search Engine Optimization (SEO) Specialist in Phoenix:
"S EO experience."
Pros: I really enjoy building and designing websites for clients and seeing the success for the client of what I have helped them with.
Cons: Lack of compensation for what I do.

Search Engine Optimization (SEO) Specialist in Franklin:
"Corporate culture, work flexibility, no stress,"
Pros: No stress, good people work togetherno.
Cons: No bad.

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

Related Job Salaries

Key Stats for Search Engine Optimization (SEO) Specialist

Gender

Female
41 %
Male
59 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 155 votes.
Less than 1 year
9%
1-4 years
71%
5-9 years
15%
10-19 years
4%
20 years or more
1%

Experience Affects Search Engine Optimization (SEO) Specialist Salaries

▲42%

▲27%

National Average
$42,000

▼4%

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Cascading Style Sheets (CSS)
▲13%

Google Ad Words
▲12%



Copywriting
▲1%

National Average
$42,000


▼1%

Microsoft Excel
▼1%

Search Engine Optimization (SEO)
▼2%


Search Engine Marketing (SEM)
▼3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 155 votes.

Gender

Female
41 %
Male
59 %

Years of Experience

Less than 1 year
9%
1-4 years
71%
5-9 years
15%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 58%
vision benefits
Vision: 46%
no benefits
None: 24%