Senior Online Marketing Manager Salary
Senior Online Marketing Managers in the United States pull down an average of $95K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Senior Online Marketing Managers. Female Senior Online Marketing Managers survey participants are more prevalent than men — 60 percent of professionals. Medical benefits are awarded to almost all, and a large number earn dental coverage. The numbers in this rundown were provided by PayScale's salary survey participants.
|Salary||$68,800 - $120,092|
|Bonus||$3,077 - $19,762|
|Total Pay (||$72,282 - $133,786|
Job Description for Senior Online Marketing Manager
Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.Read More...
Work hours for this position are typically limited to standard business hours, although overtime may occasionally be required. Work is generally done with a small team of web specialists in an indoor environment such as an office. Physical requirements are typically limited to long hours working on computers and interacting with colleagues in the office.
The educational requirements for senior online marketing manager positions generally include at least a bachelor’s degree in a related field, but preference in some companies may be given to individuals with advanced degrees. Experience requirements may vary, but as a senior position, this job often requires at least five to 10 years of experience in a related position. In some cases, it may also be necessary for this manager to work directly with website technology, so knowledge of HTML, CSS, and other languages may be required; knowledge of reporting tools such as Google Analytics and SiteCatalyst may be needed as well. (Copyright 2017 PayScale.com)
Senior Online Marketing Manager Tasks
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
Senior Online Marketing Manager Job Listings
Popular Skills for Senior Online Marketing Manager
Senior Online Marketing Managers report using a pretty varied skill set on the job. Most notably, skills in Web Marketing, Search Engine Marketing, Search Engine Optimization, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. Those familiar with Online Marketing also tend to know Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing. Those familiar with Search Engine Marketing tend to be well versed in Search Engine Optimization (SEO).
Pay Difference by Location
San Jose is home to an above-average pay rate for Senior Online Marketing Managers, 34 percent higher than the national average. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+10 percent) and Seattle (+2 percent). In Atlanta, salaries are 10 percent below the national average and represent the lowest-paying market. A couple other locations with smaller-than-average paychecks include New York (10 percent lower) and Washington (8 percent lower).
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Key Stats for Senior Online Marketing Manager
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